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re: Another woke CEO bails after killing the company

Posted on 7/27/26 at 11:10 am to
Posted by Bjorn Cyborg
Member since Sep 2016
36377 posts
Posted on 7/27/26 at 11:10 am to
quote:

Also, funny enough, it seems that she was trying to make cracker barrel a direct competitor with Chili's


She's even dumber than I thought.
Posted by jmarto1
Houma, LA/ Las Vegas, NV
Member since Mar 2008
39087 posts
Posted on 7/27/26 at 11:14 am to
Not a terrible point. They certainly are the hot new girl
Posted by Bigdawgb
Member since Oct 2023
4528 posts
Posted on 7/27/26 at 11:16 am to
quote:

Agreed. Every time I see one of these stories I ask myself how someone gets one of these CEO jobs for multi millions and then just throws shite against a wall. They could have hired a Wal Mart Manager for $200k to blindly try a plan like she came up with.


Bingo. I wonder how many veteran employees they passed up for promotion because their recruiting firm recommended this idiot at 10x the price
Posted by Defenseiskey
Houston, TX
Member since Nov 2010
2268 posts
Posted on 7/27/26 at 11:22 am to
quote:

Agreed. Every time I see one of these stories I ask myself how someone gets one of these CEO jobs for multi millions and then just throws shite against a wall. They could have hired a Wal Mart Manager for $200k to blindly try a plan like she came up with.


She probably lived life on easy mode most of her life thought everyone thought like her and that she was competent based on her "accomplishments." The real world hits these people like a brick wall and they crash and burn.
Posted by TU Rob
Birmingham
Member since Nov 2008
13536 posts
Posted on 7/27/26 at 11:23 am to
quote:

I'm a Cracker Barrel loyalist and grew up always stopping there on road trips. It's hit or miss if the service has gone down based on the location, but I think one of its largest issues that no one has mentioned yet is the rise of Buc-ees.

There's a lot of overlap in the demo who frequents both, especially the road trip family.

Buc-ees kind of used some of the Cracker Barrel model in terms of the gift shop/quick place to stop/eat concept, but you can also get gas too.


The only CB I will go to now is the one about 10 minutes from my house in Birmingham. Yeah they are right off an interstate exit, but it is in a shopping center on highway 280 and the food and service are still decent. I've been to a few different ones down I65 on road trips in the last few years and none of them are good anymore. We waited a half hour for my boys pancakes one time. I get some things taking longer to cook, but two kids orders of pancakes and bacon should take no longer than 10 minutes. We finally got their food, canceled the adults orders, and paid and left. What used to be a somewhat fast sit down meal has turned into over an hour for basic food.

And you're spot on about Buc-ees. I'd much rather stop there. I can order something, or grab something ready to go, get beef jerky, snacks, drinks, gas, take a picture with a mascot, and buy nice merchandise that isn't crowded into a waiting area of a restaurant.
Posted by wm72
Brooklyn
Member since Mar 2010
9594 posts
Posted on 7/27/26 at 11:26 am to
quote:


She probably lived life on easy mode most of her life thought everyone thought like her and that she was competent based on her "accomplishments." The real world hits these people like a brick wall and they crash and burn.


Being out of touch with the reality of most folks describes most CEOs. The crash and burn though is usually a severance package of 20 million dollars to help them continue to avoid the real world.
Posted by GoCrazyAuburn
Member since Feb 2010
41654 posts
Posted on 7/27/26 at 11:26 am to
She also did an awful job at Taco Bell. Was president of north america from 18-19 and president of international from 20-23. They made some horrendous decisions during those years as well menu wise.
Posted by BottomlandBrew
Member since Aug 2010
30144 posts
Posted on 7/27/26 at 12:00 pm to
quote:

Waffle house remains the best.


100%. If the founding fathers created a restaurant chain, it would have been Waffle House. It is the most egalitarian place in America. A billionaire, a crackhead, and a middle class family can all be there at the same time, and all get the same food served and prepared by the same waitress with daddy issues and cook with a meth habit. No one gets or expects special treatment. You accept it for what it is.
Posted by jmarto1
Houma, LA/ Las Vegas, NV
Member since Mar 2008
39087 posts
Posted on 7/27/26 at 12:00 pm to
quote:

She also did an awful job at Taco Bell. Was president of north america from 18-19 and president of international from 20-23. They made some horrendous decisions during those years as well menu wise.



A profit of about three quarters of a billion each year is an awful job?
This post was edited on 7/27/26 at 12:02 pm
Posted by Freight Joker
Member since Aug 2019
4117 posts
Posted on 7/27/26 at 12:04 pm to
quote:

She also did an awful job at Taco Bell. Was president of north america from 18-19


So responsible for discontinuing the meximelt.

Yea frick her.
Posted by idlewatcher
Planet Arium
Member since Jan 2012
98249 posts
Posted on 7/27/26 at 12:06 pm to
quote:

Their brand was tanking



Effort >>>>>>>> Terrible ideas

ETA: CB paid this reject over $6M (including stock + incentives) to further damage the brand
This post was edited on 7/27/26 at 12:09 pm
Posted by DesScorp
Alabama
Member since Sep 2017
10631 posts
Posted on 7/27/26 at 12:08 pm to
quote:

If the founding fathers created a restaurant chain, it would have been Waffle House. It is the most egalitarian place in America.


LOL, I deeply admire the founders, but in no sense of the word were they EVER “egalitarian “. They all believed in Jefferson’s “natural aristocracy of talent and taste” from one degree to another, all were wealthy from one degree to another, all of them were adamant about restricting voting to a small sector of eligibility. And none of them frequented common saloons where working men ate. Its highly unlikely that any of them would eat at Waffle House today.
Posted by Dire Wolf
bawcomville
Member since Sep 2008
40645 posts
Posted on 7/27/26 at 12:19 pm to
quote:

100%. If the founding fathers created a restaurant chain, it would have been Waffle House. It is the most egalitarian place in America. A billionaire, a crackhead, and a middle class family can all be there at the same time, and all get the same food served and prepared by the same waitress with daddy issues and cook with a meth habit. No one gets or expects special treatment. You accept it for what it is.


while everyone else was chasing to become something they weren't waffle house has always remained the same. except for that time they raised the price of the All Star special, but being the honest businessmen they are, they will never allow themselve to forget their mistake.

This post was edited on 7/27/26 at 12:20 pm
Posted by BottomlandBrew
Member since Aug 2010
30144 posts
Posted on 7/27/26 at 12:51 pm to
Shut up, nerd. You know what I was trying to say, if ill-informed
Posted by Salmon
I helped draft the email
Member since Feb 2008
86558 posts
Posted on 7/27/26 at 12:52 pm to
quote:

all fine and dandy, but don't alienate your ONLY customers in an effort to attract new ones.


Yeah. No shite.

quote:

because it was.


Then the word means nothing anymore.

quote:

Some can try to rewrite history or define it in terms less humiliating, but it was correctly defined for what it was.



How is it less humiliating? The rebranding failed terribly. The public backlash was ruthless. She deserved this outcome.

Nobody is trying to "rewrite history".
Posted by FliesByNight
Whale, wail, well
Member since Apr 2026
348 posts
Posted on 7/27/26 at 1:08 pm to
quote:

after leading an ambitious turnaround plan that included remodeling stores, refreshing menus, and updating the brand's image.



In woke corporate culture, the saying is "if it ain't broke, fix it."
Posted by NIH
Member since Aug 2008
124282 posts
Posted on 7/27/26 at 1:27 pm to
It was broke
Posted by udtiger
Over your left shoulder
Member since Nov 2006
116678 posts
Posted on 7/27/26 at 1:35 pm to
quote:

Fix the menu, service, cleanliness, etc., but to completely remove the soul of Cracker Barrel was misguided


This
Posted by tokenBoiler
Lafayette, Indiana
Member since Aug 2012
5073 posts
Posted on 7/27/26 at 3:30 pm to
quote:

And none of them frequented common saloons where working men ate. Its highly unlikely that any of them would eat at Waffle House today.
Ben Franklin would.
Posted by BregmansWheelbarrow
Member since Mar 2020
3392 posts
Posted on 7/27/26 at 3:33 pm to
That's what happens everytime a company with an established "Brand" hires someone that is completely disconnected from that brand in every single way to run the company. They immediately alienate whatever loyal client base they have and as "smart" as they are, have absolutely no idea why it's happening.
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