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re: Another woke CEO bails after killing the company
Posted on 7/27/26 at 10:11 am to Weekend Warrior79
Posted on 7/27/26 at 10:11 am to Weekend Warrior79
quote:
Based on the times we have gone, would appear their target demographic is that Boomer generation
They're dying off.
You're not wrong, but the point your making is why they have to change.
Focusing on the boomers means ensuring death in a decade or so.
0
Posted on 7/27/26 at 10:12 am to HoustonGumbeauxGuy
quote:
When she was confronted around the pool of people they surveyed, she says the primary focus was on the northeast US.
How many of their restaurants are in that section of the country? And how successful are they?
*searches*
657 stores across 43 states. 254 of those are split across Florida, Texas, Tennessee, Georgia, and North Carolina.
In the northeast? One of their smallest regions, with Pennsylvania being the only state with over 9 locations, with only 59 locations from Maryland to Maine.
In short? They intentionally pissed off their strongest regions chasing an area of the country where they are highly unlikely to EVER get saturation.
Posted on 7/27/26 at 10:12 am to Weekend Warrior79
Probably on the further end of the bell curve but you want to endear them to the brand sooner than later. They are less likely to change their habits as they get older but you also want them when they have families
Posted on 7/27/26 at 10:14 am to TejasHorn
quote:
improve the restaurant quality and service
Right - this was a better answer than just gutting everything about the brand that was beloved.
The customers weren't complaining about the aesthetics or the vibe - they were complaining about the quality of the food - which many chains have fallen victim to chasing a tiny boost in profit margin - buying from Sysco.
Sysco is fine for hospitals, schools, large businesses who feed people on site. NOT a restaurant. That's the last thing a restaurant wants is for people to go, "Hey, this is bland, flavorless, generic cardboard food I can get anywhere - or make better at home."
#Thatkillsarestaurant
Posted on 7/27/26 at 10:14 am to Klark Kent
quote:
50-year-old boomer screaming “libtard” isn’t an argument. It’s just a lazy caricature.
Is it? Is TD.com a proper representative sample?
quote:
ysco is fine for hospitals, schools, large businesses who feed people on site. NOT a restaurant. That's the last thing a restaurant wants is for people to go, "Hey, this is bland, flavorless, generic cardboard food I can get anywhere - or make better at home."
I wouldn't say you cannot run a restaurant through sysco but they want you to buy from the Sysco family. They are certainly taking heat from that and not offering other options of quality. It is a trap that will be interesting to see if Rouse's can avoid
This post was edited on 7/27/26 at 10:17 am
Posted on 7/27/26 at 10:14 am to Weekend Warrior79
quote:
and road trippers.
just my opinion.
But as someone with young kids, despite all the fond memories I have of Cracker Barrel, it is now the absolute last option on a road trip.
Besides what's already been mentioned here: the food quality has dropped, the menu is way too broad, and the experience is never remotely quick.
“Ohhh, hey y’all! Welcome in! Despite the restaurant looking half empty, we unfortunately have a 35-minute wait for a table. But please feel free to browse our overpriced gift shop in the meantime.”
What was supposed to be a quick lunch stop with my wife and kids somehow turns into a three-hour, $200 shitshow. Where I leave mad and my kids sparingly eat what is served to them.
This post was edited on 7/27/26 at 10:19 am
Posted on 7/27/26 at 10:16 am to jmarto1
The rebranding this CEO pushed for was going to cost $700m too.
Just make the food and service better, clean up the restaurants (like actually clean them), and make a big marketing push around the improved food. It worked for Chili's.
They also basically said they're removing the "charm" which is the gift shop, Uncle Herschel, etc.
I don't hate the alcohol idea either, it's a margin creation tool if done right. Bloody marys, mimosas, screwdrivers for breakfast, a couple of beer options added for lunch and dinner times.
They just went about it the wrong way and the overly sanitized logo is just silly.
Just make the food and service better, clean up the restaurants (like actually clean them), and make a big marketing push around the improved food. It worked for Chili's.
They also basically said they're removing the "charm" which is the gift shop, Uncle Herschel, etc.
I don't hate the alcohol idea either, it's a margin creation tool if done right. Bloody marys, mimosas, screwdrivers for breakfast, a couple of beer options added for lunch and dinner times.
They just went about it the wrong way and the overly sanitized logo is just silly.
Posted on 7/27/26 at 10:18 am to slidingstop
Cracker Barrel is beyond saving
Posted on 7/27/26 at 10:18 am to jmarto1
I pointed to the actual changes within the restaurants and corporate office, then explained why customers connected the dots. You ignored every one of those points, reduced the entire backlash to boomers screaming “libtard,” and now you’re asking whether TD represents the general public.
If you disagree with the connection, address it. This is just another deflection.
If you disagree with the connection, address it. This is just another deflection.
Posted on 7/27/26 at 10:19 am to jbgleason
quote:This is eye opening for me. I thought typically the base salary is well south of a million dollars. 6 figures for sure. But much of the comp package is in performance bonus (new ceo is getting potentially 125% of base) and long term equity (stock and options), so if the stock tanks, they lose out. But in the case of Cracker Barrel her base and the new ceo base is 1 Million, which is crazy. So yes the new guy could get 2.25 M total cash comp in a year, plus options.
one of these CEO jobs for multi millions a
It also shows how stupid they are. If they took a lot less cash and more options, could save tremendously on taxes, but you have to wait a while before the dollars roll in. Also, the Board that hired her should be replaced but doubt that happens
Posted on 7/27/26 at 10:20 am to yellowfin
quote:
Cracker Barrel is beyond saving
This is the correct read
Posted on 7/27/26 at 10:21 am to BottomlandBrew
quote:
There's a Waffle House and Cracker Barrel right next to each other near my house. I regularly take my kids to Waffle House for breakfast on weekends. On a lark, I took them to Cracker Barrel recently, and man, it was horrible. Bad food. Bad service. Bad clientele. It'd probably been 20 years since I ate at one, and it'll probably be 20 more before I go back.
i thought my road trip stop at a cracker barrel a few years ago was bad; slow service, food was noticably worse. I get the rebrand, those of us that enjoy chicken and dumplings are increasingly rare
Then i stopped at a denny's and i wouldn't feed what they served me to a stray dog. Literal garbage
Waffle house remains the best.
This post was edited on 7/27/26 at 10:24 am
Posted on 7/27/26 at 10:21 am to CatfishJohn
Chili's is about the only company that seems to have gotten out of the death spiral. I thought they just decided to focus on a few items. If Cracker Barrel tries to improve the quality of the food, it will price out customers or they don't have the resources to cook from scratch or whatever.
Posted on 7/27/26 at 10:24 am to Bunk Moreland
quote:
Chili's is about the only company that seems to have gotten out of the death spiral.
There are like 1-2 others, but yeah.
There are a TON of major national brands that are in trouble or had to change after facing similar trouble.
I think Starbucks is entering the death spiral stage.
I forget if Taco Bell is entering it or recovered like Chilis.
quote:
If Cracker Barrel tries to improve the quality of the food, it will price out customers or they don't have the resources to cook from scratch or whatever.
This is going to be the problem that CB can't fix.
This rebrand and retooling is a decade too late
Posted on 7/27/26 at 10:25 am to jmarto1
quote:
2) Opinions outside the 18-35 demo do not carry as much weight.
Are you the CEO that we're discussing because that's exactly the mistake she made? 1st rule in business is know your market. Cracker Barrel appealed to two segments. 50 and up and families travelling or on vacation. Hipsters and the LGBTQXYZ crowd never ate there and never will.
This post was edited on 7/27/26 at 10:26 am
Posted on 7/27/26 at 10:26 am to slidingstop
quote:
after leading an ambitious turnaround plan
so that's what we're calling itPosted on 7/27/26 at 10:27 am to SlowFlowPro
quote:
I think Starbucks is entering the death spiral stage.
Interesting. It's such a machine. But, I look around at how much of our economy is coffee shops and I have a difficult time comprehending it. How many Starbucks, Tim Horton's, Dunkin's, and local places can you have (not to mention gas stations and 7/11)?
Posted on 7/27/26 at 10:27 am to TygerLyfe
quote:
so that's what we're calling it
It failed, but it's silly to say it wasn't ambitious. Ambitious plans fail all the time.
The incredible reaction is proof of the ambitious nature of the plan, I'd argue.
Posted on 7/27/26 at 10:28 am to SlowFlowPro
quote:
I think Starbucks is entering the death spiral stage.
these machines kill starbucks. Your black coffee caffine addict can get better, faster, and cheaper coffee at most gas stations now.
then the fats are going here
Posted on 7/27/26 at 10:29 am to SlowFlowPro
quote:
Ambitious plans fail all the time.
The incredible reaction is proof of the ambitious nature of the plan, I'd argue.
Could say this to describe Operation Barbarossa, I suppose.
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