re: Beyond Meat sales drop as fast-food trials flop; McDonald’s is ‘McDone’ with plant burger

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What makes ZERO sense to me is ALL these companies already operate in countries with high vegetarian populations. Instead of researching fake burgers why not just offer a veggie option from the Indian or Other foreign McDonald's?

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Seriously. I'd be happy to have more vegetable options in fast food. I can even eat a Morningstar Farms veggie patty that doesn't taste like hamburger. Why is so much money being invested into making chemical paste taste like shitty spoiled meat? It only makes sense as part of a larger effort to condition people away from eating beef.

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well, yeah. They don't need to market the folks who already eat there.

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Their goal is to market people who might stop at Burger King or Wendy's instead. A plant based burger isn't going to do that, obviously.

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Who is the intended audience for that crap? Why do companies keep trying it?

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People who consistently rant about processed foods. Seriously. I had a conversation with a "vegetarian" I know. By the end of our talk she will never eat another Beyond or similar product again. The only thing that may be more processed than that garbage is a Kraft Singles, which is a molecule or two away from being plastic.

If the pushing of fake meat at these restaurants doesn’t dispel the myth of market demand as the driver of corporate decisions for you nothing will.

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$1 plant based burger would take off.

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Would a Soy Boy Burger with synthetic "pepper JacknJill cheese product" be more than a dollar?

Beyond sucks - Impossible is WAY better

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Crazy that fast food customers aren’t the target demographic for fake meat, who saw that coming

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This.

Put that on a Big Mac? Terrible. Go to Red Robin or name a "decent" place that does Beyond burgers? They are actually pretty good.

Key to me is getting burgers "dry". Much healthier. Bring it home and put your own mayo. I use a butter knife not a tablespoon. Put your own cheese. I put one slice, not 4. If the burger comes with a sauce like a patty melt, get it on the side and dip it. Dont put 3 ounces of sauce on your burger.

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Not sure if serious.

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I am serious. We only know that flavor from killing and eating animals.

This is simple economics, if the hamburger tasted better and was half the cost, then this plant-based meat would be all the rage, but it doesn’t taste as good and it cost more, who the frick wants to buy that

Note to fast food companies: You want to dabble in non-meat options?

Then offer non-meat specific items. Stop trying to copy meat.

Salads have been on the menu for years and the sales speak volumes.

I would buy freeze dried veggies over fries/onion rings sometimes. Even freeze dries tomatoes/onion/pickles would add a nice crunch on a burger.

If you think people would reject meat-based tomatoes that taste like real tomatoes... you might be right.

If you think people would reject plant-based burger patties that taste like real burger patties... you might be right.