Beyond Meat sales drop as fast-food trials flop; McDonald’s is ‘McDone’ with plant burger

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Beyond Meat’s sales have fizzled rather than sizzled after fast-food trials of its product had customers asking, “Where’s the beef?”

McDonald’s is the latest fast-food giant to complete a trial of a Beyond Meat plant-based product (the McPlant burger).

JPMorgan Chase & Co. analyst Ken Goldman released a market research note that indicated the product was being broadly discontinued in the U.S. last Thursday. The two companies signed a three-year global distribution deal in 2021.

Mr. Goldman, who spoke with employees at 25 McDonald’s locations, wrote that “Not surprisingly, the reason sometimes being cited is that the product did not sell well enough” and that the product was “McDone” in the U.S., according to The Fly, a financial news site.

Other trials at Panda Express and Yum! Brands (KFC, Taco Bell, and Pizza Hut) have also ended without a subsequent product launch. Beyond Meat products at Dunkin’, Hardee’s, and A&W have been discontinued after launching.

“You’re not going to change cultural tastes overnight. Recruiting your next phase of consumers requires more innovation and better-tasting products,” John Baumgartner, an analyst for the Japanese bank Mizuho, told Reuters.

Beyond Meat cut 40 jobs Wednesday in an effort to save money before it burns through all of its remaining cash. In 2022, its stocks have fallen by almost 50% and fell by a similar amount in 2021.

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Beyond Meat sales drop


Guess cow farts are here to stay and keep causing "climate change". Bill Gates and his man boobs really wanted us plebs to eat some soy burgers.


Bill Gates Wants Us to Eat 100% Synthetic Beef

Wait…

Mr. Goldman works as an analyst for JPMC? He need to apply at Goldman asap!!

$1 plant based burger would take off.

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Who is the intended audience for that crap? Why do companies keep trying it?

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Liberals that believe climate change is man-made?

Because after the great reset plant based “meats” and bugs are all that will be available to the plebes.

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Crazy that fast food customers aren’t the target demographic for fake meat,

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Yea if I want to shite on myself after eating fast food I will stick with Taco Bell

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One ingredient which stands out to us is methylcellulose, which is a laxative. It’s used as a thickening agent in food products, but we find it to be a strange choice. There are other thickeners which aren’t primarily laxative in nature. It’s a safe ingredient but one we’d recommend avoiding due to potential discomfort.

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People who believe that protein is bad. You know, dipshites.

What makes ZERO sense to me is ALL these companies already operate in countries with high vegetarian populations. Instead of researching fake burgers why not just offer a veggie option from the Indian or Other foreign McDonald's?

The McDonald's in India don't even have burgers on the menu.

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so, people don't really want fake meat? huh!?

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It's not so much that.

It's that there's no real health benefit versus real meat. Just as much (if not more) fat in those fake ones because of all the stuff they add to make it taste and "feel" like meat.

Plus, they are more expensive than a beef burger and when money's tight, that's a problem.

Finally, it's a product aimed at a demo that is largely non-meat eaters anyway and they're not inclined to add to the bottom line of fast food burger joints.

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Why would a vegan eat something that tasted and resembled meat? What’s the point of that? Vegetables are actually good, but so is crispy pork.

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Not sure if serious.