What does Atlanta hang its hat on?

I've only been here a couple of times, and in town this weekend for a wedding. Midtown, AC hotel, rehearsal and ceremony at an event center of some kind, rehearsal dinner at a brewery, reception, home. About as unadorned (but nice enough) itinerary as you could get and zero expectations of anything.

That's where the question comes in. I've got nothing against the city. I can't think of a lot good or bad about the place.

Houston has oil and gas and great food (if crappy weather and scenery).

Dallas has...well...Dallasness.

Austin def has its own beat, but also good music and scenery.

New Orleans has history, music, food, events.

Nashville has music and "mountains" "close-ish".

Miami has the Latin thing, bumping up against the 6th borough of New York just north of it.

Atlanta is a major city in a fairly "hub" location for the Southeast. Big population.

All that being said, I really have no mental image or hook for the city. I think of Atlanta, and the only things that come to mind are Hank Aaron, a big airport, and the SEC Championship. I'm not even conversant enough to point to Civil War history knowledge.

So, if I were selling a stop to someone from Asia or Europe, and wanted them to consider Atlanta, what would I tell them.

For that matter, if I were relocating in the US, and could live anywhere with a truly major airport, why would I pick ATL?

Honest question. Not trolling at all.