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re: Tractor Supply loses $2 billion in market cap. Does a 180 on DEI policy. ETA John Deere...

Posted on 6/29/24 at 8:40 am to
Posted by Earnest_P
Member since Aug 2021
5087 posts
Posted on 6/29/24 at 8:40 am to
quote:

I can never wrap my head around why companies go against their base clients for those initiatives to start with.


Woke capital is the reason.
Posted by CAD703X
Liberty Island
Member since Jul 2008
91439 posts
Posted on 6/29/24 at 8:40 am to
Lol once you've spilled blood on the altar of Woke you don't get to leave.
Posted by rmc
Truth or Consequences
Member since Sep 2004
27250 posts
Posted on 6/29/24 at 8:41 am to
Anecdotal but I spent a modest $500 or so every quarter there on various things, mainly chicken feed. I know they will have what I need, hours are convenient and its close to my house. Once that guy started making those videos I briefly stopped and started going to the local co-op which is a hassle for me - its 25 minutes from my house versus 5, its more expensive, the hours suck. Will have to monitor the situation but I love the 180.

Some types will say money is what all they care about, they only changed when market cap/revenue went down. I am ok with that. They are beholden to shareholders. Not fractional percentages of the population chopping off dicks and ignoring science.
Posted by jbird7
Central FL
Member since Jul 2020
5606 posts
Posted on 6/29/24 at 8:42 am to
quote:

Essentially, the left bullied/bullied them into doing it. Their hands are "forced" to do it.


I get that. But the repercussions from doing so are way worse. Obv companies like Nike can manage this but with a company whose sole base is conservative/traditional leaning people it’s damn near suicide. You might as well close up shop.
Posted by tiggerthetooth
Big Momma's House
Member since Oct 2010
64079 posts
Posted on 6/29/24 at 8:42 am to
LGBTQ groups will literally blackmail people into donating and supporting them.
Posted by IAmNERD
Member since May 2017
23723 posts
Posted on 6/29/24 at 8:42 am to
That dude went from the President of Macy's to CEO and President of Tractor Supply? No wonder he thought it would be a good move to dive head first into the wokeness.
Posted by jbird7
Central FL
Member since Jul 2020
5606 posts
Posted on 6/29/24 at 8:44 am to
quote:

That dude went from the President of Macy's to CEO and President of Tractor Supply? No wonder he thought it would be a good move to dive head first into the wokeness.


I wouldn’t be surprised if he’s in the closet
This post was edited on 6/29/24 at 8:46 am
Posted by tiger94gop
GEISMAR
Member since Nov 2004
3123 posts
Posted on 6/29/24 at 8:45 am to
It's more about their major investors push them into it. Who cares if the majority of your sales come from agriculture and middle America. They are forced to cater to investment bankers who couldn't find the arse end of a cow.

They risk getting their scoring downgraded and not be able to expand. Which has been the predominant philosophy for the last twenty years. It's borrowing to grow driving this.

This post was edited on 6/29/24 at 9:09 pm
Posted by idlewatcher
Planet Arium
Member since Jan 2012
92540 posts
Posted on 6/29/24 at 8:47 am to
quote:

It’s not a partisan issue




Go frick yourself TN chamber.
You too Tractor Supply.
Posted by Arbengal
Louisiana
Member since Sep 2008
3440 posts
Posted on 6/29/24 at 8:47 am to
Southwest hasn’t been the same since he left. People fail to realize how important one dedicated, passionate person can leave an indelible mark upon an institution or company. Herb was the damn MAN.
Posted by F1y0n7h3W4LL
Below I-10
Member since Jul 2019
3615 posts
Posted on 6/29/24 at 8:48 am to
quote:

This just blows me away how stupid these CEOs are.

It's just business to them. I'd venture to guess that the CEO and majority of the board had never been in a Tractor Supply until they were asked to be on the board.

Or, had never sat on a tractor.
Posted by Alt26
Member since Mar 2010
34108 posts
Posted on 6/29/24 at 8:50 am to
quote:

I can never wrap my head around why companies go against their base clients for those initiatives to start with


Because they hire executives “prestigious” credentials rather than a skill set of actually understanding the business. Those executives often have long lived in a financial strata WELL beyond their customer base…whom they look down upon. In that socio-economic strata virtue signaling is seen as a very valuable commodity.

The current CEO came from Macy’s by way of Ebay. Even if he may have been someone who once understood TSC’s core customers, that was lost once he earned a spot at the “cool kids” table. Thus, he doesn’t make decisions that appeal to his customers. He makes decisions he thinks his peers will approve of.

For the good of the company their customers need to continue to tank the stock. That will force the BOD to make a change and maybe regain an understanding of who there actual customers are
Posted by footswitch
New Market
Member since Apr 2015
4644 posts
Posted on 6/29/24 at 8:55 am to
quote:

This x 1000. Know your customer base. That’s how you run a successful business.


Somebody should have informed Noosecar, NFL, MLB, etc.
By the way, Rural King is much better than Tractor Supply.
Posted by Johnny Roastbeef
Somewhere in Bartow County
Member since Sep 2018
2044 posts
Posted on 6/29/24 at 8:56 am to
quote:

What has Home Depot done?


Home Depot corporate culture is woke as shite. At least they’re not pushing it down the consumer
Posted by Longhorn Actual
Member since Dec 2023
2883 posts
Posted on 6/29/24 at 8:59 am to
Tennessee Pride Chamber complaining about Tractor Supply "caving to pressure from a select group" is quite rich in irony.
Posted by Jake88
Member since Apr 2005
78074 posts
Posted on 6/29/24 at 9:01 am to
quote:

The Government is forcing this shite on companies, probably with some BS tax break
Then why are they undoing it? They lose the benefits or reap the ire of lending groups that unsustainable on it.

quote:

For what other reason would they do it?
CEO is a keftist?

quote:

It's basically poison for businesses
Not really. Sports leagues are booming, tech companies are fine. Most companies who engage in this stuff see no harm to their businesses.
Posted by SteelerBravesDawg
Member since Sep 2020
43337 posts
Posted on 6/29/24 at 9:04 am to
quote:

Somebody should have informed Noosecar, NFL, MLB, etc.

Em, those 3 are doing just fine. And in the case of the latter two, they've never been more profitable.
Posted by UltimaParadox
North Carolina
Member since Nov 2008
51348 posts
Posted on 6/29/24 at 9:07 am to
Title is fairly misleading. The dip in stock price is fairly irrelevant.

Tractor supply stock price has been on a tear since 2020. Recent pull back was short lived and inconsequential. Overall trend has been up big for a long time.

Their DEI policies didn't seem to have any meaningful impact to stock price. Maybe it matters moving forward, but it would be hard to tell.

Last six months alone the stock price is up 25%. 148% in the last 5 years
Posted by Lonnie Utah
Utah!
Member since Jul 2012
32412 posts
Posted on 6/29/24 at 9:07 am to
quote:

Em, those 3 are doing just fine.


Yeah. Nascar is doing great. It used to be IMPOSSIBLE to get tickets to Bristol. Now look at it.

Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138107 posts
Posted on 6/29/24 at 9:10 am to
quote:

This just blows me away how stupid these CEOs are. Who the frick in that company’s board room thought catering to LGbtqfjdodncnr and funding sex change operations would be a good idea? Seriously how much money has tractor supply made off the gay community over the years? I would love to know that stat.

These companies all eventually get to a point where the ship is sailing itself so they have the luxury of implementing this nonsense because they don't have to focus as much on operations. I'd bet this was all introduced by either a consultant or an activist(s) in HR
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