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Started By
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re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans
Posted on 4/27/23 at 1:16 pm to baldona
Posted on 4/27/23 at 1:16 pm to baldona
quote:
So her marketing idea was to target the less than 1% of people of which most probably don’t drink beer and at the same time would then alienate a huge portion of their actual customers?
Exactly. She didn't just throw this campaign out there un-noticed. Someone else had to think this was a good idea. AB deserves what they get. It's apparently the majority of AB marketing with these warped arse views.
This post was edited on 4/27/23 at 1:20 pm
1
Posted on 4/27/23 at 1:22 pm to RibsandWhiskey
quote:Not necessarily. There were suggestions out there about just how sneaky she was about this. No idea if any of that will ever be confirmed.
She didn't just throw this campaign out there un-noticed. Someone else had to think this was a good idea.
This post was edited on 4/27/23 at 1:23 pm
Posted on 4/27/23 at 1:25 pm to AlxTgr
quote:
Not necessarily. There were suggestions out there about just how sneaky she was about this. No idea if any of that will ever be confirmed.
I really hope this comes to light. I find it kind of interesting how this one woman completely destroyed a major brand overnight.
This post was edited on 4/27/23 at 1:28 pm
Posted on 4/27/23 at 2:05 pm to RibsandWhiskey
How you hire that woman in the first place shows poor management skills. Just watching her interview you knew she was off.
Posted on 4/27/23 at 2:14 pm to Zendog
It doesn’t even make sense to target such a small demographic. In simple math they had 100 customers. She alienated 90 of them to target 2 they didn’t have. So now they have 12. That’s probably being generous. Brilliant!
Posted on 4/27/23 at 2:17 pm to GumboPot
have any of our OT Moderates weighed in yet?
Posted on 4/28/23 at 8:23 am to double d
quote:
Lack of spelling and capitalization skills for one
its a message board and i was typing on my phone douche
Posted on 4/28/23 at 8:29 am to GumboPot
Along New Coke, this will be a chapter taught in Industrial Psychology as examples of massive failures.
Posted on 4/28/23 at 8:34 am to SalE
quote:
Along New Coke, this will be a chapter taught in Industrial Psychology as examples of massive failures.
maybe- seems more likely this incident will be memory-holed. Nobody in academia or the media will want to refer to it again, unless it's to criticize the reaction by the public.
Posted on 4/28/23 at 8:38 am to AlxTgr
quote:
Not necessarily. There were suggestions out there about just how sneaky she was about this. No idea if any of that will ever be confirmed
That seems more likely a CYA, but honestly I have no idea. I doubt anyone at AB saw it. But you'd think they'd run it by the Bud Light executives? I honestly have no idea, I'm surprised someone at AB or a former employee hasn't come out and discussed this.
Posted on 4/28/23 at 9:24 am to GumboPot
A creative visionary starts a business and then after he dies, and/or the company goes public, the company is then run by someone who isn't creative, has no vision, but went to business school.
Posted on 4/28/23 at 9:33 am to olgoi khorkhoi
She's a perfect example of how modern feminism has absolutely nothing to do with empowering or enriching women. It's all about their jealousy and hatred of heterosexual men. Notice she didn't say her aim was to attract or add women customers. No, the brand was "too fratty". This campaign was solely focused on tweaking the sensibilities of mainstream male beer drinkers.
Posted on 4/28/23 at 9:35 am to SoFla Tideroller
All of these things are just power plays. They have a chance to seize some of it and they went full on. People are failing to recognize that and shut it down
Posted on 4/28/23 at 9:47 am to VanRIch
quote:
It doesn’t even make sense to target such a small demographic. In simple math they had 100 customers. She alienated 90 of them to target 2 they didn’t have. So now they have 12. That’s probably being generous. Brilliant!
It goes beyond that. She targeted 2 that are part of a demographic that are not brand loyal. They are very loyal of boycotting things...but not so much with regards to purchases.
quote:
Co-chair of OPEN Pride David O’Laughlin, says the 67 million Gen Zs recorded in the US census are “not as likely to reward companies for getting it right, but they are more likely to punish them for getting it wrong.”
LINK
Posted on 4/28/23 at 9:47 am to jmarto1
Have updated sales numbers been posted. I’ve seen a ton of anecdotal stories and some “billions in marketshare lost” headlines, but I’m wondering if there are accurate sales numbers out there yet.
Posted on 4/28/23 at 10:05 am to BuckyCheese
quote:
as the majority of the market that Bud Light caters to will now shun it.
(But they’re bad, hateful people that we don’t want buying Bud Light)
Posted on 4/28/23 at 11:07 am to Zendog
“What’s in your worry box?” didn’t make you wanna put her in charge?
Posted on 4/28/23 at 11:10 am to SoFla Tideroller
quote:
She's a perfect example of how modern feminism has absolutely nothing to do with empowering or enriching women. It's all about their jealousy and hatred of heterosexual men. Notice she didn't say her aim was to attract or add women customers. No, the brand was "too fratty". This campaign was solely focused on tweaking the sensibilities of mainstream male beer drinkers.
There's also a class warfare element as well. They hate working class, blue collar people, especially men.
Posted on 4/28/23 at 11:12 am to upgrayedd
quote:
They hate working class, blue collar people, especially men.
Exactly. Which is why people like her want to change the image of the brand.
She's a sheltered bitch.
Posted on 4/28/23 at 11:19 am to RogerTheShrubber
quote:
Exactly. Which is why people like her want to change the image of the brand.
She's a sheltered bitch.
She's lived a life inside various ivory towers. People at the top of most corporations are also almost all exactly like her so it's not a surprise why they're shocked at this reaction.
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