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re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans

Posted on 4/11/23 at 6:59 am to
Posted by TigerDoug
Lees Summit
Member since Mar 2017
857 posts
Posted on 4/11/23 at 6:59 am to
quote:

Is she also really a he? Looks like it.


Wtf. That 1st video. Those are man hands baby.
Posted by terriblegreen
Souf Badden Rewage
Member since Aug 2011
12300 posts
Posted on 4/11/23 at 7:46 am to
quote:

Perhaps they simply wish to be on the right side of history


This is a fact. It was their most popular beer. That dumb bitch spun it to seem like she was trying to save the brand.
Posted by HeLeakin
Member since May 2014
3653 posts
Posted on 4/21/23 at 7:42 pm to
LINK

quote:

Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence
Posted by LegendInMyMind
Member since Apr 2019
75174 posts
Posted on 4/21/23 at 7:46 pm to
quote:

Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence

That's the chickens coming home to roost.
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138925 posts
Posted on 4/21/23 at 7:54 pm to
quote:

Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence

She's already setting herself up for being the victim. She'll be the marketing director at Whole Foods soon.
Posted by SoFla Tideroller
South Florida
Member since Apr 2010
41023 posts
Posted on 4/21/23 at 8:11 pm to
She will make the media rounds and will absolutely paint herself as the victim. The View, MSNBC and the like can't wait to paint middle America as -istic and -phobic Philistines.
This post was edited on 4/21/23 at 8:12 pm
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138925 posts
Posted on 4/21/23 at 8:52 pm to
quote:

She will make the media rounds and will absolutely paint herself as the victim. The View, MSNBC and the like can't wait to paint middle America as -istic and -phobic Philistines.

Yep, she'll be the media darling for several weeks and will be in a high profile position for years
Posted by Richard Grayson
Bestbank
Member since Sep 2022
2149 posts
Posted on 4/21/23 at 9:34 pm to
quote:

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.


Amazing
Posted by Rabby
Member since Mar 2021
1746 posts
Posted on 4/27/23 at 11:26 am to
They diddled with the deceitful tranny who fantasizes about being a little girl.
Creepy trash.
Then they chose to keep the fool responsible and did not repent.
They and their varied beers are done as far as I am concerned.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
299716 posts
Posted on 4/27/23 at 11:30 am to
quote:

. That dumb bitch spun it to seem like she was trying to save the brand.


She will be a hero to the American left. They measure success and failure so much differently than mentally stable people.
Posted by lsu777
Lake Charles
Member since Jan 2004
38054 posts
Posted on 4/27/23 at 11:31 am to
my thing, how the frick do you graduate from wharton and within 10 years have a VP job for one of the largest and most well known companies in the world?

and wtf amy i doing wrong that i cant go from intern to VP of fortune 500 company in less than 10 years?

and wtf was Bud light thinking when they hired her and really wtf were they thinking when they let this advertisement go to market?
Posted by Boudreaux35
BR
Member since Sep 2007
22281 posts
Posted on 4/27/23 at 11:37 am to
Alissa's upper front teeth cannot be natural.
Posted by dgnx6
Member since Feb 2006
89811 posts
Posted on 4/27/23 at 11:45 am to
quote:

SuperSaint


She insulted her customer base then marketed to 1% of the country that was never going to drink their beer.
Posted by dgnx6
Member since Feb 2006
89811 posts
Posted on 4/27/23 at 11:45 am to
quote:

and wtf amy i doing wrong that i cant go from intern to VP of fortune 500 company in less than 10 years?


You aren't a woman
Posted by double d
Amarillo by morning
Member since Jun 2004
17170 posts
Posted on 4/27/23 at 12:08 pm to
quote:

and wtf amy i doing wrong that i cant go from intern to VP of fortune 500 company in less than 10 years?


Lack of spelling and capitalization skills for one
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138925 posts
Posted on 4/27/23 at 12:10 pm to
quote:

my thing, how the frick do you graduate from wharton and within 10 years have a VP job for one of the largest and most well known companies in the world?

and wtf amy i doing wrong that i cant go from intern to VP of fortune 500 company in less than 10 years?

and wtf was Bud light thinking when they hired her and really wtf were they thinking when they let this advertisement go to market?

This isn't difficult to understand. She's a credentialed woman in a corporate world desperate to put certain groups in power to get virtue points. She's obviously not qualified but that was never a prerequisite for the job.
Posted by Houstiger
Houston
Member since Aug 2007
503 posts
Posted on 4/27/23 at 12:35 pm to
Their real problem is that Bud Light is a shitty beer. A lot of people would buy Bud light for a bbq or crawfish boil because it was the beer most people would drink. Now that they are buying other beers, they are realizing there are better beers out there at a comparable cost. Those people are never coming back.
Posted by TejasHorn
High Plains Driftin'
Member since Mar 2007
11628 posts
Posted on 4/27/23 at 12:44 pm to
quote:

The brand is destroyed.


A little harsh, as is other parts of the commentary.

Consumers have really short attention spans nowadays and management there seems to have learned a hard lesson in hiring.

quote:

Their real problem is that Bud Light is a shitty beer.


This is the real problem for the mega brands and has been for a few years. There is really good regional and local beer now with good distribution. Prior to prohibition that was (relatively) the case but the monster companies monopolized distributing right after prohibition.
This post was edited on 4/27/23 at 12:48 pm
Posted by GumboPot
Member since Mar 2009
140573 posts
Posted on 4/27/23 at 12:56 pm to
quote:

my thing, how the frick do you graduate from wharton and within 10 years have a VP job for one of the largest and most well known companies in the world?


You are not getting a better education by attending an Ivy League school. You go to an Ivy League school for the networking opportunities. A CV showing an MBA from from U Penn will always be higher on the stack versus any SEC school.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
299716 posts
Posted on 4/27/23 at 1:01 pm to
quote:

You go to an Ivy League school for the networking opportunities.


She most likely had societal connections.
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