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Started By
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Bud Light New Ad - Hey, those weirdos sure are weird amirite??
Posted on 11/23/24 at 6:41 am
Posted on 11/23/24 at 6:41 am
Bud Light's lost customers never came back, in fact their slide has just continued.
Pretty much killed their brand forever, but they are still trying god bless them. They dropped a new ad this week. They are basically virtue signalling hard in the OTHER direction as much as they can get away with.
It features Shane Gillis, the guy SNL famously hired and then instantly fired for being too edgy. The theme of the ad is basically "Bud Light is for normal dudes who go to sports bars, not freaks"
Pretty much killed their brand forever, but they are still trying god bless them. They dropped a new ad this week. They are basically virtue signalling hard in the OTHER direction as much as they can get away with.
It features Shane Gillis, the guy SNL famously hired and then instantly fired for being too edgy. The theme of the ad is basically "Bud Light is for normal dudes who go to sports bars, not freaks"
This post was edited on 11/23/24 at 9:02 am
41
Posted on 11/23/24 at 6:45 am to StansberryRules
It is a good commercial. But not original. We have seen this many times before.
And…frick bud light. No one drinking tranny beer.
And…frick bud light. No one drinking tranny beer.
Posted on 11/23/24 at 6:47 am to StansberryRules
it’s incredible that one chick hiring a dude pretending to be a chick sunk one of the biggest brands
This post was edited on 11/23/24 at 8:36 am
Posted on 11/23/24 at 6:47 am to StansberryRules
Bud light does not get it.
Once your brand becomes something that beer drinkers use as a slur to call each other “girly” or “gay”…there is no coming back.
Once your brand becomes something that beer drinkers use as a slur to call each other “girly” or “gay”…there is no coming back.
Posted on 11/23/24 at 6:49 am to Big Gorilla
They just never learn ….
Posted on 11/23/24 at 6:49 am to StansberryRules
I’m guessing these big corporations are getting a lot of Gen z people in their marketing departments who have convinced everyone they have to pick a side otherwise they are screwed in the long run. There is just nothing else that makes business sense as to why they would alienate their core consumers like that.
Posted on 11/23/24 at 6:51 am to StansberryRules
Manning and Smith didn't help their cause. 
Posted on 11/23/24 at 6:52 am to StansberryRules
quote:
Bud Light's lost customers never came back, in fact their slide has just continued.
Going to be interesting to see what happens to Jaguar now...
Posted on 11/23/24 at 6:54 am to StansberryRules
That was actually a pretty funny commercial and I love Shane Gillis.
Still not drinking bud light though
Still not drinking bud light though
Posted on 11/23/24 at 7:00 am to StansberryRules
Seems overly fratty. Out of date, even.
I like it. Sensible Chuckle level.
But still not buying or drinking it.
I like it. Sensible Chuckle level.
But still not buying or drinking it.
Posted on 11/23/24 at 7:00 am to StansberryRules
Does the female marketing manager who came up with/approved the trany endorsement still work there? Last I heard she was still employed. Until she’s gone Bud Light isn’t sorry. I’m sure they’ve fired people for less and this woman killed the brand.
Posted on 11/23/24 at 7:05 am to GAFF
quote:No. This board's take on the issue is one of the dumbest things I have ever seen.
Does the female marketing manager who came up with/approved the trany endorsement still work there?
Posted on 11/23/24 at 7:09 am to StansberryRules
Nothing about the beer is better than the next American lager, people just bought it out of habit and it was the standard generic brand that everyone drank. They lost that, not sure they will ever get that back because habits were broken.
Posted on 11/23/24 at 7:13 am to fr33manator
quote:
That was actually a pretty funny commercial and I love Shane Gillis.
Still not drinking bud light though
Same.. Shane is awesome, but I rarely drank that piss water before and I won't drink it again..
Posted on 11/23/24 at 7:14 am to cssamerican
quote:
Nothing about the beer is better than the next American lager
And that's the difference in the brand damage between Bud and the NFL. If BL shite all over its customers then so did the NFL, but the NFL doesn't have an equivalent competitor.
Posted on 11/23/24 at 7:16 am to StansberryRules
In a market as tight and competitive as beer sales, you go out on a limb to embrace stupid views, you push away customers. And those customers who have distanced themselves from you have probably found a better brand.
Posted on 11/23/24 at 7:17 am to SECdragonmaster
quote:
Bud light does not get it.
Once your brand becomes something that beer drinkers use as a slur to call each other “girly” or “gay”…there is no coming back.
Yep. Can't think of anything that was ever perceived as "gay" that managed to pivot away from it. Their customer base was almost exclusively working class, middle class, blue collar, white dudes. Nobody is gonna buy the "gay" beer when there are a gazillion other options available.
Posted on 11/23/24 at 7:19 am to Flats
quote:
And that's the difference in the brand damage between Bud and the NFL. If BL shite all over its customers then so did the NFL, but the NFL doesn't have an equivalent competitor.
Bingo. I read several articles about why the Bud light boycott worked where most fail and it was because of replacability.
It's hard to boycott something that has a defacto monopoly on something (NFL, Google, Apple, etc.) but boycotting something that has a gazillion competitors is easy.
This post was edited on 11/23/24 at 7:19 am
Posted on 11/23/24 at 7:23 am to StansberryRules
Andre's sitting next to a jelly dong waving Texas fan. Not a good look when you're trying to change your image.
Posted on 11/23/24 at 7:27 am to StansberryRules
quote:
That's not as difficult as it used to be, and their last stronghold is Youtube. I'm pretty much Google-free (as far as I know, I don't research this stuff), but the competition for YT is still developing.
Granted with phones you have to pick your poison.
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