re: Bud Light New Ad - Hey, those weirdos sure are weird amirite??

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BL drinkers switched to better beers. Even if they wanted to go back to drinking that horse piss, It’d be hard to swallow.

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I can confirm. I switched to Coors Light (not exactly a premium beer) about two weeks before the tranny stuff, for a completely different reason. A few months later, my elderly neighbor who drinks Bud Light and doesn't follow politics offered me one. I didn't want to be rude so accepted. I couldn't finish it. I've happily drank 100,000 Bud Lights in my life, but now that my palette has been cleansed of it, I can't drink it.

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One person, two at most. Both gone. "Bud Light" didn't do this. The market reaction just shows how dumb people are. Oh the outrage!

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I’m not sure what point you think you are making. Are you saying that Bud Light’s head of marketing doesn’t represent the company? Nothing in a company that large happens in a vacuum without multiple sign offs.

A company is its people. When its people frick up, the company fricks up. There is no distinction.

You apparently think a company can do whatever it wants, and then fire the people responsible and everyone should just move on, with no repercussions.

That’s just not reality. Bud Light created a culture where something like that COULD happen.

And they are paying for it.

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It was perfectly timed with Modelo launching a massive ad campaign aimed at the Macho Vatos

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AB also owns Modelo.

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Yet that's how this happened.

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What evidence do you have that is the case?

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I am not claiming they handled that part perfectly, but once she pulled that stunt, exiting was probably pretty difficult.

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No it wasn’t. It would’ve taken two minutes in a press conference and probably could’ve prevented 90% of this.

CEO walks out and says I regret allowing our brand to get involved in this controversy. It was a mistake and we apologize. We have no interest in being part of any cultural debates and to demonstrate that we’re serious we’ve terminated those responsible for this campaign along with our relationship with the influencer in question.

We strongly disagree with the statements made on that podcast and they in no way reflect the views of A-B. We value our customers and anyone who sees Americans that way has no home at A-B.

Moving forward we will ensure this never happens again and continue our existing commitment to being a company that helps support America through our charitable partnerships across the country.”

Done. Crisis largely averted.

But no, he didn’t want to piss off the LGBTQ mafia and mightve even had corporate diversity goals associated with gay representation like many large corporations do today so he tried to play it down the middle.

Unfortunately that just made his brand the lightning rod for all the lingering resentment his core customers had for the DEI garbage that had been pushed over the last 10 years.

So then Bud Light became the easy target for the right with a product that had low switching costs for their customers and apparently the leftists never wanted to drink their beer to begin with so other then some short term virtue signaling purchases they never really saw meaningful gains with that demographic either.

It was a masterclass in what not to from a marketing, crisis management and leadership perspective that will taught as a case study for decades at business schools across the country.

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Bud light does not get it.

Once your brand becomes something that beer drinkers use as a slur to call each other “girly” or “gay”…there is no coming back.

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And nobody happier than Modelo.

Always advertised as the "machismo" beer. Mexicans don't play the woke game.

I don’t drink Bud light because it’s tranny beer , I don’t drink it cause it taste like water.

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My take is, Bud Light needs to be made an example of. That's nice they are trying to appeal to their core consumer base again. But at this point it's not enough. Unless they openly apologize and denounce transgenderism, and until then they need to continue to sink and be mocked. F*ck them.

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tbf I remember with the backlash their ceo did issue a formal apology but they definitely stopped short of denouncing trannys
Anheuser-Busch CEO offers flat apology following Bud Light’s Dylan Mulvaney backlash
So still… frick em

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Kid Rock, unfortunately, wasn't able to stick with the boycott that he helped create.

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Kid Rock didn’t create shite. He was just like other celebrities and jumped on an organic/grass roots movement.

They are trying to shut the barn door after the mule is already out.