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Started By
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re: Bud Light New Ad - Hey, those weirdos sure are weird amirite??
Posted on 11/23/24 at 1:45 pm to Bjorn Cyborg
Posted on 11/23/24 at 1:45 pm to Bjorn Cyborg
quote:This is an interesting statement, no? I mean, when someone screws up, they should be fired. One thing companies don't do is, fire people for following orders.
You apparently think a company can do whatever it wants, and then fire the people responsible and everyone should just move on, with no repercussions.
1
Posted on 11/23/24 at 2:18 pm to StansberryRules
Mkay... So I'm not an advertising guru. But whoever made that should be fired. That was dumb as hell.
Downright stupid even.
Downright stupid even.
Posted on 11/23/24 at 2:20 pm to Eighteen
quote:
it’s incredible that one dumb chick hiring an even dumber dude pretending to be a chick sunk one of the biggest brands
This post was edited on 11/23/24 at 8:36 am
Fixed.
Posted on 11/23/24 at 2:29 pm to lsuoilengr
quote:maybe if the next woman you pick up in a bar has a dong, will you also still say idgaf?
still drink bud light bc idgaf. if they really wanna win back their fans make a 16oz twist top american themed bottle and make it $1 less than everyone else. easy
Posted on 11/23/24 at 2:32 pm to TN Tygah
quote:
That chick ran a long standing US company into the ground in about 5 seconds
WTF was she thinking.
Maybe that explains it.
Posted on 11/23/24 at 2:37 pm to StansberryRules
InBev might as well jettison the brand. BL’s former consumers aren’t coming back while younger consumers (gen z & millennials) are buying products from microbreweries/craft-brewers in favor of those offerings from mass produced breweries.
Posted on 11/23/24 at 2:42 pm to AlxTgr
quote:
quote:
Bud Light, through complete stupidity, erased billions in market share and decades of brand loyalty.
One person, two at most. Both gone. "Bud Light" didn't do this. The market reaction just shows how dumb people are. Oh the outrage!
Wow. So smug, and so ignorant at the same time.
BL lost millions in the first couple of weeks. Distributors were going broke. AB canceled contracts with shippers, bottlers, and other companies.
BL became the definition of FAFO for many months. They became the standard for boycott. Or do you not remember the phrase "The Bud Light treatment."?
Go drink your piss beer and pass out. You're drunk.
Posted on 11/23/24 at 2:45 pm to AlxTgr
quote:
One person, two at most. Both gone. "Bud Light" didn't do this. The market reaction just shows how dumb people are. Oh the outrage!
Were you one of the nurses that got mad over the free Chick-Fil-A?
Posted on 11/23/24 at 2:51 pm to StansberryRules
The CEO refused to step down.
Posted on 11/23/24 at 2:54 pm to SECdragonmaster
quote:
Bud light does not get it.
Once your brand becomes something that beer drinkers use as a slur to call each other “girly” or “gay”…there is no coming back.
IF they go full MAGA and help out the deep state and kick some liberal asses around the country as the proud sponsor of the Proud Boys, they may have a shot.
Posted on 11/23/24 at 2:54 pm to AlxTgr
quote:
This board's take on the issue is one of the dumbest things I have ever seen.
Posted on 11/23/24 at 2:55 pm to BigBinBR
quote:
She was doing exactly what she was hired to do - change the culture of Bud Light.
quote:
"So I had this super clear mandate," she said. "It's like, we need to evolve and elevate this incredibly iconic brand. And my...what I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity
Who mandated? Her woke college professors? Her own personal ideology?
Don't forget, that's woke ideology right there. Everything MUST be woke, or it must be broke.
Posted on 11/23/24 at 3:20 pm to Wolfwireless
quote:
Who mandated? Her woke college professors? Her own personal ideology?
Bud Light mandated it when she was hired. They tried to distance themselves from her when it backfired, but it was 100% what she was hired to do.
Posted on 11/23/24 at 3:24 pm to Bjorn Cyborg
quote:
AB also owns Modelo.
I don't think most consumers do that much research, but it proves that marketing works (one way or another).
Modelo costs a little bit more than Bood Yite; maybe this was all a brilliant plan to move the Vatos to a slightly more expensive beer.
Posted on 11/23/24 at 3:43 pm to BigBinBR
quote:
Bud Light mandated it when she was hired. They tried to distance themselves from her when it backfired, but it was 100% what she was hired to do.
How do we know this? Who has openly admitted it?
And did that mandate require that she bring woke DEI into the advertising?
I'm not trying to side with AB on this one, I'd actually like to strengthen the case against them.
Posted on 11/23/24 at 4:01 pm to Wolfwireless
quote:
How do we know this? Who has openly admitted it?
She was promoted to VP of marketing in July 2022 and did an interview in March 2023 stating that she brought on to change the culture of Bud Light The Mulvaney stuff was April 1 2023.
She gave the interview as the VP of marketing. I quoted her words. What more do you want? She specifically said she was hired to change the culture and make it “more inclusive.” She is the VP of marketing which is their mouthpiece. If she says she was hired to change the culture then we should believe that is what she was hired for.
She wasn’t fired after the debacle and was allowed to take a leave of absence. I’m fact, months later ABInbev came out and specifically said she wasn’t fired. Newsweek.
This post was edited on 11/23/24 at 4:03 pm
Posted on 11/23/24 at 4:15 pm to StansberryRules
It is an admission they f-ked royally. I still won’t drink it but due to its dry taste. Not a fan of rice beer.
Posted on 11/23/24 at 4:18 pm to Azkiger
quote:
You already took their side, why can't you take ours? You can't because you still believe in their side.
Nope. That’s not why. They don’t believe all that nonsense. The problem for Bud Lite started because they were complacent. An ordinary hire, that was made in order to try capturing some of the freak market to bolt onto the existing one, went rogue and made the tranny commercial that sunk the brand. That got their attention, and they have been trying to manage their way out of this ever since.
Every move they make now is carefully considered. If they come out and blast trannies they will suffer a huge attack from leftists, and they know that the right wing will not suddenly come back on board.But if they could rewind the clock they would never hire that nincompoop.
Posted on 11/23/24 at 4:52 pm to Wolfwireless
quote:Your logic is undeniable.
Were you one of the nurses that got mad over the free Chick-Fil-A?
Posted on 11/23/24 at 5:00 pm to fr33manator
quote:
That was actually a pretty funny commercial and I love Shane Gillis.
I loved the "down here" part...like he's in the lowest pit of hell.
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