re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans

Has anyone from the Money board checked to see how many shares were short sold in the last 90 days?

The big money institution investors probably won’t let it drop much in the near term.

They report first quarter earnings on May 4th. Will be interesting to see what management says during the earnings call. None of this will be reflected in what they report at that time though

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Holy sheep shite.

She currently Lives in a $2mm condo in NYC.

She grew up in this fricking mansion in San Diego. And went to a boarding school outside of Boston that all but guaranteed her admission to Harvard, with daddy's money.
Oh and here's her dad. Shocker. He's a rich Texas/California Lawyer who also went to Harvard.

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This actually explains everything perfectly.


I wonder what the judge would do in this scenario if he were still alive. He seems like he'd never give up his bud light.

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Alissa Heinerscheid

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A middle aged, upper income highly educated white woman

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Um

All that surrogacy / test tube baby crap is in the same category as gender theory. It's part of the commoditazion of the woman being foisted on us by the militarized medical system.

After a hard days work us baws just want to hit the strip club, have a bud, frick some whores in the VIP room, and then go home. That's our definition of therapy. And damn does it feel fricking fantastic

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They hired her from Penn. They probably thought she was.

She's credentialed and checks all the ESG boxes

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This. I worked with people like this my entire career. The senior leadership simply looks at their academic credentials and doesn’t dig much deeper. They certainly don’t bother much with the interviewing process, they farm that out to HR and underlings, who have already been told who to hire. Once someone like this gets in, it’s left up to the people that actually know the business to clean up their mess.

What she seems to miss is that those frat boys often grow up to be successful, and could be moved to other AB InBev products, or could be in a position to be large purchasers of their product in the future. All Bud Light probably needed was some creative marketing like they’ve done in the past. Instead, she’s pushing customers to try other brands, and they may lose them. If I’m Miller and Yuengling, I’m ramping up my marketing, especially to the younger crowd that they may have ignored in the past because of Bud’s dominance. This could result in a permanent shift.

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Yuengling

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America’s oldest. I remember the hype years ago when it was finally distributed in Louisiana.

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The only people I know who drink bud light are pretty trashy redneck types. Maybe the gays outnumber trashy rednecks, but I doubt that’s a bigger market for Bud Light drinkers.

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Just talked to my son about this. Frats buy a lot of AB products, and they buy it by the pallet. Most start the year with 5 pallets, that could add up for a lot of local distributors.

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A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation

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my favorite part

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After seeing her picture she may not have been born with the right equipment to get pregnant.