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Aunt Jemima No More; Pancake Brand Renamed Pearl Milling Company
Posted on 2/10/21 at 5:45 am
Posted on 2/10/21 at 5:45 am
quote:NPR.com
Quaker Oats cooked up a new image for an old, offensive brand Tuesday. PepsiCo, Inc. the parent company for Quaker Oats, announced it's rebranding Aunt Jemima, the popular pancake and syrup brand, retiring the racist stereotype used for the product's image.
PepsiCo will replace Aunt Jemima with the Pearl Milling Company in June — one full year after the company first announced plans to do away with the Aunt Jemima brand.
13
Posted on 2/10/21 at 5:56 am to Stadium Rat
Not biting...
Posted on 2/10/21 at 6:00 am to Stadium Rat
Not buying
Posted on 2/10/21 at 6:35 am to Stadium Rat
Posted on 2/10/21 at 7:04 am to Stadium Rat
Bonus. PepsiCo got to fire all the black women that had jobs portraying the character. Way to go Social Justice Warriors!
Posted on 2/10/21 at 7:32 am to LSU Delts
Since it’s no different to buy a different brand, that’s what I will do going forward
I honestly think this is a situation where “going woke” might actually mean going broke. Most people, either liberal or conservative, don’t go through with boycotts because they can’t actually give up the product
Conservatives with nfl, liberals with chik fil a, etc etc. But here? It’s easy as hell to grab another syrup brand and you miss nothing
I think a lot of people will stop buying it without even noticing. The only thing that stood them apart from other syrups was their branding and history.
I honestly think this is a situation where “going woke” might actually mean going broke. Most people, either liberal or conservative, don’t go through with boycotts because they can’t actually give up the product
Conservatives with nfl, liberals with chik fil a, etc etc. But here? It’s easy as hell to grab another syrup brand and you miss nothing
I think a lot of people will stop buying it without even noticing. The only thing that stood them apart from other syrups was their branding and history.
This post was edited on 2/10/21 at 7:34 am
Posted on 2/10/21 at 7:40 am to lsupride87
quote:
grab another syrup brand and you miss nothing
Even better, grab real maple syrup.
Posted on 2/10/21 at 7:43 am to Stadium Rat
This is like Coke renaming to Liquid Sugar Drinking company. Do these people know that the name itself is part of the brand appeal?
Posted on 2/10/21 at 7:51 am to Mo Jeaux
quote:
Even better, grab real maple syrup.
Gross. Maple sucks. Grab real cane syrup
Posted on 2/10/21 at 8:07 am to MobileJosh
No thanks. I prefer some depth of flavor.
Posted on 2/10/21 at 9:23 am to Mo Jeaux
Maple for the win. frick cane syrup
Posted on 2/10/21 at 9:32 am to WigSplitta22
quote:
Maple for the win. frick cane syrup
Meet me an' my posse at Sonic, communist.
Posted on 2/10/21 at 9:35 am to OTIS2
Posted on 2/10/21 at 9:40 am to MobileJosh
Posted on 2/10/21 at 9:40 am to WigSplitta22
quote:
Maple for the win. frick cane syrup
I prefer Steen's, but it's your life to ruin as you see fit.
ETA
, this is all in good fun.This post was edited on 2/10/21 at 9:45 am
Posted on 2/10/21 at 9:49 am to Stadium Rat
quote:
Pearl Milling Company
Pearls are white, cancel!
Posted on 2/10/21 at 10:52 am to caro81
And just like that PepsiCo got out of the syrup game
Posted on 2/10/21 at 11:31 am to Stadium Rat
Pearl Milling Company...Sounds like a flour or a cornmeal. or maybe grits.
By whatever name it's a crappy syrup. For that type of syrup I prefer Log Cabin. Of course Steen's is the gold standard at my house.
By whatever name it's a crappy syrup. For that type of syrup I prefer Log Cabin. Of course Steen's is the gold standard at my house.
Posted on 2/10/21 at 11:56 am to Stadium Rat
quote:Offensive.
Quaker Oats
Posted on 2/10/21 at 11:57 am to Stadium Rat
Pearl S. Buck wrote the Good Earth. The Good Earth was about family life in a Chinese village in the early 12th century. Many 12th Century customs and beliefs are problematic based on today's social mores. This makes the name Pearl potentially offensive. I am therefore calling for the removal of Pearl from the company's new name.
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