FIFA Begs Fans to ‘Do the Right Thing’ and Buy Tickets to Women’s World Cup

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With the Women’s World Cup getting underway Thursday, CNN reported Wednesday that FIFA was still struggling to sell tickets to the monthlong event, which is being co-hosted by Australia and New Zealand.

In an effort to turn that around, FIFA President Gianni Infantino implored New Zealanders to purchase tickets for the women’s soccer showcase.

“New Zealand, we want you. We need you,” Infantino said during a news conference Wednesday in Auckland.

“It’s never too late to do the right thing. Come to watch the matches. We need full stadiums to warm us all up,” he added, emphasizing the significance of enthusiastic support from the home crowd.

Joining Infantino was FIFA Secretary General Fatma Samoura, who echoed his sentiments and encouraged Kiwis not to delay in securing their tickets.

“We still have tickets available for some matches, so my only plea is don’t wait until the last moment,” Samoura said.

As part of the efforts to entice fans to attend the matches, the accounting firm Xero, an official partner of the Women’s World Cup, offered 20,000 free tickets for games in New Zealand’s four host cities, according to CNN.

While the complimentary ticket allocation has been fully utilized, the remaining tickets left unsold indicate interest in the event remains low.

The exact reason is unclear.

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