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Byron Allen sues McDonald's for allegedly lying about commitment to Black media

Posted on 5/8/23 at 12:54 pm
Posted by saint tiger225
San Diego
Member since Jan 2011
37229 posts
Posted on 5/8/23 at 12:54 pm
quote:

The media entrepreneur Byron Allen has filed a second lawsuit against McDonald's Corp (NYSE:MCD) over the fast-food chain's alleged refusal to advertise with Black-owned media.

In a complaint filed last week in Los Angeles, Allen's Entertainment Studios Networks Inc and Weather Group LLC said McDonald's "lied" when it pledged in May 2021 to boost national ad spending with Black-owned media to 5% from 2% by 2024.

Allen said he would know if McDonald's were honoring that pledge because his Allen Media Group represents more than 90% of Black-owned media. He said he relied on McDonald's pledge when seeking new business from the company, only to be rebuffed.


quote:

The lawsuit seeks $100 million plus punitive damages for McDonald's alleged violation of a California anti-fraud law against making false promises.

Allen's case is in addition to his $10 billion federal lawsuit saying McDonald's ad practices amount to "racial stereotyping" that violated federal and California civil rights laws.


quote:


"Byron Allen files baseless lawsuits as part of a public smear campaign against our company to try to line his pockets," it said. "We will not be coerced by these 'in terrorem' tactics and will defend ourselves vigorously."

Allen said in his own statement: "During the Black Lives Matter movement, hundreds of corporations made pledges to Black America.... McDonald's is one of those corporations that has lied and made false promises."

In an April 21 court filing, McDonald's lawyers said mediation to settle Allen's $10 billion lawsuit has been unsuccessful, and accused Allen of trying to "harass and harangue McDonald's into an unmerited resolution."

McDonald's cited an open letter Allen placed in the Chicago Tribune on April 19, one day before scheduled talks, attacking its alleged "horrible systemic racism against Black people."

quote:

The letter also called for the replacement of Chief Executive Chris Kempczinski and McDonald's board of directors.


LINK
Posted by HoustonGumbeauxGuy
Member since Jul 2011
29652 posts
Posted on 5/8/23 at 12:56 pm to
He’s mad that Patrice Cullers hoodwinked the entire black population
Posted by VADawg
Wherever
Member since Nov 2011
45067 posts
Posted on 5/8/23 at 12:56 pm to
quote:

Byron Allen


Sounds like a grifter. How shocking.
Posted by JetsetNuggs
Member since Jun 2014
13983 posts
Posted on 5/8/23 at 12:57 pm to
Opened the article, saw that the "b" is capitalized, immediately disregarded anything said
This post was edited on 5/8/23 at 12:57 pm
Posted by stout
Smoking Crack with Hunter Biden
Member since Sep 2006
167506 posts
Posted on 5/8/23 at 12:57 pm to
quote:

In a complaint filed last week in Los Angeles, Allen's Entertainment Studios Networks Inc and Weather Group LLC said McDonald's "lied" when it pledged in May 2021 to boost national ad spending with Black-owned media to 5% from 2% by 2024.



Was there a contract?
Posted by armsdealer
Member since Feb 2016
11533 posts
Posted on 5/8/23 at 12:59 pm to
His entire group is 100% black, that is not racist at all.
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
134887 posts
Posted on 5/8/23 at 1:01 pm to
Was there some sort of contractual obligation between these two or something?

Sounds like extortion.
Posted by diat150
Louisiana
Member since Jun 2005
43672 posts
Posted on 5/8/23 at 1:02 pm to
i dont remember the last time I saw a mcdonalds ad with a white prson in it.
Posted by BigBinBR
Baton Rouge
Member since Mar 2023
4343 posts
Posted on 5/8/23 at 1:03 pm to
quote:

In an April 21 court filing, McDonald's lawyers said mediation to settle Allen's $10 billion lawsuit has been unsuccessful, and accused Allen of trying to "harass and harangue McDonald's into an unmerited resolution."


Should have never went to mediation. That only offers legitimacy to his BS. They should have forced it to court and then bankrupted him in attorney fees for filing a frivolous suit.
Posted by Giantkiller
the internet.
Member since Sep 2007
20450 posts
Posted on 5/8/23 at 1:05 pm to
Byron Allen is the biggest hack on earth. McD will give him billions if it makes him go away - just some more extortion to add to his constantly growing, viciously unfunny comedy empire.
Posted by SuperSaint
Sorting Out OT BS Since '2007'
Member since Sep 2007
140462 posts
Posted on 5/8/23 at 1:06 pm to
Play with fire you get burned
Posted by fr33manator
Baton Rouge
Member since Oct 2010
124572 posts
Posted on 5/8/23 at 1:19 pm to
quote:

Allen said he would know if McDonald's were honoring that pledge because his Allen Media Group represents more than 90% of Black-owned media.



Sounds more like Allen-owned media then
Posted by tigerpimpbot
Chairman of the Pool Board
Member since Nov 2011
67019 posts
Posted on 5/8/23 at 1:22 pm to
quote:

"Byron Allen files baseless lawsuits as part of a public smear campaign against our company to try to line his pockets," it said. "We will not be coerced by these 'in terrorem' tactics


Gravy watching Byron Allen's tactics
Posted by 50_Tiger
Dallas TX
Member since Jan 2016
40227 posts
Posted on 5/8/23 at 1:26 pm to
Is owning 90% of something considered a monopoly?
Posted by Tornado Alley
Member since Mar 2012
26599 posts
Posted on 5/8/23 at 1:26 pm to
quote:

Allen said he would know if McDonald's were honoring that pledge because his Allen Media Group represents more than 90% of Black-owned media.


And we're done here.

I also don't see any recourse for him even if he could file a shareholder action.
Posted by TROLA
BATON ROUGE
Member since Apr 2004
12406 posts
Posted on 5/8/23 at 1:28 pm to
Can one of you esteemed lawyers explain how a company can sue another for not doing business with them with no existing contract
This post was edited on 5/8/23 at 1:31 pm
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
261679 posts
Posted on 5/8/23 at 1:30 pm to
What a grifter
Posted by LSUnation78
Northshore
Member since Aug 2012
12085 posts
Posted on 5/8/23 at 1:30 pm to
Wait, is this the same guy that sues everyone for not spending more on ad money with his company?

I remember a story almost exactly like this a few years ago that involved NOLA, iirc?



ETA: Looks like it was Charter Communications, and they settled back in 2021. In 2022 the mcdonalds thing started. This guys business model is based around racial grifting.

Apparently he was also submitting a bid to buy the Washington Commanders.
This post was edited on 5/8/23 at 1:34 pm
Posted by Havoc
Member since Nov 2015
28609 posts
Posted on 5/8/23 at 1:32 pm to
What is this garbage? He’s suing them for essentially choosing not to do business with his companies??
Posted by teke184
Zachary, LA
Member since Jan 2007
96438 posts
Posted on 5/8/23 at 1:34 pm to
:blah blah blah:

Someone’s pissed they didn’t get their handout.
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