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re: So is the Gillette boycott going to be as effective as the Nike?
Posted on 1/17/19 at 5:53 pm to magildachunks
Posted on 1/17/19 at 5:53 pm to magildachunks
Two different scenarios.
One ad was appealing to Africans in general.
The other is saying men are bad and they sell men’s products.
It’s really not that hard to see the difference. I myself did not care about Nike’s ad. Kap was a shitty football player. Doesn’t upset me he can’t get a job. I’ll still buy some nike.
Gillette ain’t happenin.
One ad was appealing to Africans in general.
The other is saying men are bad and they sell men’s products.
It’s really not that hard to see the difference. I myself did not care about Nike’s ad. Kap was a shitty football player. Doesn’t upset me he can’t get a job. I’ll still buy some nike.
Gillette ain’t happenin.
0
Posted on 1/17/19 at 5:54 pm to magildachunks
I must defend this billion dollar corporation at any cost because they are now woke bae. OP is a dweeb
Posted on 1/17/19 at 5:55 pm to fr33manator
Because that will not create a firestorm so they will not get get 3 weeks of free advertisement because no one will be talking about it.
Posted on 1/17/19 at 5:55 pm to fr33manator
Bravo my friend. Bravo
Posted on 1/17/19 at 6:11 pm to magildachunks
Most of Nike's growth came from China.
Posted on 1/17/19 at 6:11 pm to TOPAL
quote:
Most of Nike's growth came from China.
they sell dishes too?
Posted on 1/17/19 at 6:12 pm to MF Doom
quote:
must defend this billion dollar corporation at any cost because they are now woke bae. OP is a dweeb
Ok
Posted on 1/17/19 at 6:31 pm to magildachunks
Not possible.
Nike did get a small boost in sales in North America post-ad, but that isn’t where it’s boost came from.
It came from a 35% increase in Chinese sales.
No one can recreate that.
ETA: Scruffy misunderstood. He thought you were asking if their ad would cause a boost like Nike.
ISO, no.
Gillette’s market share has been decreasing steadily due to cheaper options being available.
Scruffy doesn’t see people switching to spending $25 on a razor in order to support a company because of an ad.
Nike did get a small boost in sales in North America post-ad, but that isn’t where it’s boost came from.
It came from a 35% increase in Chinese sales.
No one can recreate that.
ETA: Scruffy misunderstood. He thought you were asking if their ad would cause a boost like Nike.
ISO, no.
Gillette’s market share has been decreasing steadily due to cheaper options being available.
Scruffy doesn’t see people switching to spending $25 on a razor in order to support a company because of an ad.
This post was edited on 1/17/19 at 6:36 pm
Posted on 1/17/19 at 6:40 pm to JohnnyKilroy
I ain’t your fricking stock reader, go look it up yourselves.
Posted on 1/17/19 at 7:36 pm to OweO
Shooting yourself in the foot to get attention is not a winning strategy...although to someone who will do anything for attention I can see why you’d think that
Posted on 1/17/19 at 7:56 pm to MF Doom
quote:
I must defend this billion dollar corporation at any cost because they are now woke bae. OP is a dweeb
Posted on 1/17/19 at 8:05 pm to gthog61
quote:
Big business is infested with these virtue signalling assholes and they do want people to think in lockstep.
Jesus, yall are some paranoid pussies who gets offended over everything.
Posted on 1/17/19 at 8:22 pm to magildachunks
Nike's has been pretty damn effective
Seen any Kaep ads lately? Wonder why Nike has spent $20B (yes billion) buying its own stock back?
Seen any Kaep ads lately? Wonder why Nike has spent $20B (yes billion) buying its own stock back?
Posted on 1/17/19 at 8:44 pm to fr33manator
quote:
Shooting yourself in the foot to get attention is not a winning strategy.
It's not shooting yourself in the foot. These are billion dollar companies, do you think they are just doing shite that could possibly hurt their company?
Posted on 1/17/19 at 8:45 pm to OweO
quote:
do you think they are just doing shite that could possibly hurt their company?
Do I think they are capable of grossly misinterpreting it’s reception nationwide?
Yes.
Do you not remember new coke?
This post was edited on 1/17/19 at 8:48 pm
Posted on 1/17/19 at 8:52 pm to fr33manator
quote:
But before you praise Gillette for its courage, let's put its decision into some marketing perspective.
First, Gillette isn’t forging any new ground here. It’s riding the wave of cultural change that others have been courageously forging by speaking out against sexual harassment and assault and bullying and challenging the formerly acceptable excuse of “boys will be boys.”
The strategy is similar to the one Nike used with its controversial — and highly successful — campaign starring Colin Kaepernick, the former NFL star who put his cause before his career by kneeling to protest police brutality against African-Americans.
Nike was rewarded with soaring stock value and a sales boost from its alliance with Kaepernick, proving that social awareness can sell, too. If Gillette can convince enough consumers that they're doing some good by buying its products, it could help enormously in its current battle against the rival Dollar Shave Club.
LINK
Posted on 1/17/19 at 9:44 pm to OweO
They're all equally ineffective, if not counter-productive. Just think, since Trump stole the election:
Nike
Gillette
Keurig
Starbucks
NFL
Nordstrom
Netflix
Anheuser-Busch
Nabisco
Amazon
Ben and Jerry's
Apple
Hamilton (the play)
Pepsi
....there are probably more.
And liberals are the snowflakes?
Nike
Gillette
Keurig
Starbucks
NFL
Nordstrom
Netflix
Anheuser-Busch
Nabisco
Amazon
Ben and Jerry's
Apple
Hamilton (the play)
Pepsi
....there are probably more.
And liberals are the snowflakes?
Posted on 1/17/19 at 9:58 pm to mmmmmbeeer
quote:
mmmmmbeeer
Whats that? A beer nerd is a giant fig? No way
Posted on 1/17/19 at 10:10 pm to OweO
quote:Nike received a North American boost of about 3% after the ad.
Nike was rewarded with soaring stock value and a sales boost from its alliance with Kaepernick, proving that social awareness can sell, too.
They received a 35% boost from China.
The overall boost wasn’t due to the ad, but it did help some in NA.
quote:No one is going to spend 20x more money on razors because of this ad.
If Gillette can convince enough consumers that they're doing some good by buying its products, it could help enormously in its current battle against the rival Dollar Shave Club.
Look, the response won’t be nearly as negative as people may want it to be, but Scruffy doesn’t see a boost from this.
No one is going to switch from cheap DSC to overly priced Gillette because of an ad.
The opposite is more likely, mainly because it has now been brought to their attention.
This post was edited on 1/17/19 at 10:15 pm
Posted on 1/17/19 at 10:10 pm to MF Doom
quote:
Whats that? A beer nerd is a giant fig? No way
Yeah. Totally gay. Because I like beer.
Good talk, bud.
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