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Rolex Question, paging Obtuse1
Posted on 8/17/23 at 6:41 pm
Posted on 8/17/23 at 6:41 pm
In Ft Worth,,,,went to an AD,,,,,There was 17 Rolex’s on display, all were labeled “Exhibition Only”,,,not one for sale,,,,,,I asked why and they said so customers could get a feel for them and they would be more likely to buy one when they got an allocation,,,,,why would you keep $200k worth of product without the ability to sell it?
22
Posted on 8/17/23 at 6:44 pm to Boston911
quote:
why would you keep $200k worth of product without the ability to sell it?
quote:
so customers could get a feel for them and they would be more likely to buy one when they got an allocation
Posted on 8/17/23 at 6:46 pm to RummelTiger
Why wear a watch?
Posted on 8/17/23 at 6:48 pm to Boston911
How were you dressed? You probably looked too poor
Posted on 8/17/23 at 6:49 pm to Boston911
This is pretty simple people like to look before they buy I guess. Maybe they find the people that want the watches. They then have a couple of different sources for those watches. They let those people basically bid on it and you make the difference.
Did they have prices on the watches or just a display?
Did they have prices on the watches or just a display?
Posted on 8/17/23 at 6:56 pm to Tvilletiger
This is pretty common right now. I stopped in at an AD looking at the new Root Beer in OKC and they had the same set up.
Posted on 8/17/23 at 6:59 pm to Boston911
I can’t remember last time I went in but Lee Michaels had exhibition only but I swear they didn’t work. It’s great to see if something works on your wrist before dropping 10k plus.
Posted on 8/17/23 at 7:02 pm to Boston911
Did you let the AD bang your wife? Because that's what is expected by Rolex these days.
Posted on 8/17/23 at 7:10 pm to ABearsFanNMS
I had no idea this was going on. Is there a supply shortage?
Posted on 8/17/23 at 7:12 pm to Boston911
They want to tease you with things you can't buy. If you see ones with the hands set to 10:10 and 31 seconds and the date is at 28 those are non-functional ones. Some are fully functional.
Obviously, it is so people can shop the watches but for most models it doesn't make sense because if you are in there just shopping then you will not be able to buy any of the models that they use exhibition watches for. People that have the relationship to buy a new Rolex at an AD almost certainly know exactly what they want and don't need to kick the tires.
I think the biggest reason is to prevent the cases from being empty.
BTW my understanding is they are owned by Rolex and only on loan. I have been curious when some show up for sale somewhere... maybe they already have. I own a watch prominently marked "PROTOTYPE" that was never supposed to leave the factory of a certain Swiss manufacturer but it did. Note I have never bothered to hold an exhibition only Rolex so I have no idea if the cases are marked or not. Anyone know? Specifically the ones with the hands fixed.
Obviously, it is so people can shop the watches but for most models it doesn't make sense because if you are in there just shopping then you will not be able to buy any of the models that they use exhibition watches for. People that have the relationship to buy a new Rolex at an AD almost certainly know exactly what they want and don't need to kick the tires.
I think the biggest reason is to prevent the cases from being empty.
BTW my understanding is they are owned by Rolex and only on loan. I have been curious when some show up for sale somewhere... maybe they already have. I own a watch prominently marked "PROTOTYPE" that was never supposed to leave the factory of a certain Swiss manufacturer but it did. Note I have never bothered to hold an exhibition only Rolex so I have no idea if the cases are marked or not. Anyone know? Specifically the ones with the hands fixed.
Posted on 8/17/23 at 7:12 pm to Boston911
That’s odd
Posted on 8/17/23 at 7:14 pm to TexasTiger33
quote:
Is there a supply shortage?
No, just an excess of demand.
Or more accurately a lot of Rolexes are being sold into the gray market immediately and then hoarded.
This post was edited on 8/17/23 at 7:18 pm
Posted on 8/17/23 at 7:17 pm to Boston911
quote:
why would you keep $200k worth of product without the ability to sell it?
Because the current Rolex sales model is similar to Ferrari in that the Dealer picks the customer, not the customer picks the timepiece.
One must be deemed "worthy" to buy.
Posted on 8/17/23 at 7:18 pm to hubreb
quote:
Why wear a watch?
How does the positrac rear end on a Plymouth work?
It just does.
Posted on 8/17/23 at 7:19 pm to Boston911
There is a severe shortage right now.
Posted on 8/17/23 at 7:20 pm to touchdownjeebus
quote:
There is a severe shortage right now.
By design...Rolex is a master at marketing.
Posted on 8/17/23 at 7:21 pm to Obtuse1
quote:
I think the biggest reason is to prevent the cases from being empty.
This is what one of the LV ADs told me.
Posted on 8/17/23 at 7:25 pm to hubreb
quote:Indeed. I haven't worn a watch in at least 25 years. My phone and everywhere I look I see something showing the time of day.
Why wear a watch?
Posted on 8/17/23 at 7:29 pm to hubreb
quote:
Why wear a watch?
Why did you open this thread?
Posted on 8/17/23 at 7:32 pm to tss22h8
My phone has a clock too but many times during the day it's more convenient to glance at my wrist rather than pull the phone out of my pocket. Plus a watch looks cooler than a phone.
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