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re: Instant coffee is better than drip?

Posted on 10/17/25 at 3:51 pm to
Posted by SirWinston
PNW
Member since Jul 2014
99486 posts
Posted on 10/17/25 at 3:51 pm to
Nitro Cold Brew is a top 5 favourite thing in my life.

5 calories / 0 carbohydrates



quote:

Overall Cold Brew Dominance: Cold drinks, like cold brew and Nitro Cold Brew, are major money-makers for Starbucks, accounting for a huge majority (around 75%) of their total beverage sales in the United States. This indicates a massive shift in customer preference, particularly among younger drinkers (Gen Z and Millennials).
?A Top Seller: The Nitro Cold Brew, especially variations like the Nitro Cold Brew with Sweet Cream, is frequently listed among Starbucks' top-selling, most popular drinks.
?Market Growth: Nitro coffee itself is a rapidly growing segment globally, expected to see substantial market expansion. Consumers are drawn to its unique characteristics.
?The Vibe: The nitrogen infusion gives the drink a super-smooth, velvety texture and a naturally sweet flavour, often served without ice. This creamy texture and cascading look make it a very desirable and "Insta-worthy" premium beverage.
This post was edited on 10/17/25 at 3:56 pm
Posted by LeroyBrown
South Side Of Chicago
Member since Jul 2017
573 posts
Posted on 10/17/25 at 3:54 pm to
I think Europeans drink a lot of instant coffee. So that should tell you what you need to know.
Posted by SallysHuman
Lady Palmetto Bug
Member since Jan 2025
11999 posts
Posted on 10/17/25 at 4:00 pm to
quote:

Nitro Cold Brew is a top 5 favourite thing in my life.


I've never had it... I'm pretty basic with my coffee though- like really basic.
Posted by mdomingue
Lafayette, LA
Member since Nov 2010
41721 posts
Posted on 10/17/25 at 4:00 pm to
quote:


I use an old school drip coffee pot and will never change.


Explain what an old school drip coffee pot is to you. Is it this



or this, like I remember from my Nanan's kitchen in the 60s

Posted by F1y0n7h3W4LL
Below I-10
Member since Jul 2019
3458 posts
Posted on 10/17/25 at 4:03 pm to
The participants were paid testers because there is absolutely no way.
Posted by KamaCausey_LSU
Member since Apr 2013
16963 posts
Posted on 10/17/25 at 4:07 pm to
I see where they went wrong. They followed the directions on the package.

This test also reinforces the idea that most coffee drinkers don't actually like coffee. That's why the smoother, less acidic, less complex instant coffee wins a popularity contest.
Posted by McLemore
Member since Dec 2003
34552 posts
Posted on 10/17/25 at 4:10 pm to
Mount Hagen in a backpacking trip is the best coffee I’ve ever drunk anywhere. It’s just because everything tastes better backpacking in the mountains bc you’re starving.
Posted by Baers Foot
Louisiana Ragin' Cajuns
Member since Dec 2011
3860 posts
Posted on 10/17/25 at 4:10 pm to
I do drip coffee with whole beans ground fresh at home, but instant coffee at work. Instant coffee is better than the coffee provided in the office.

I like the Supreme Bustelo instant I've only found in Target.
Posted by Warfox
B.R. Native (now in MA)
Member since Apr 2017
3719 posts
Posted on 10/17/25 at 4:12 pm to
Percolator > French Press > Drip > …Instant

Drip is IMO the best balance of flavor, efficiency, and economy.

I prefer percolator, but it uses a lot more coffee.
Posted by N2cars
Close by
Member since Feb 2008
37866 posts
Posted on 10/17/25 at 4:19 pm to
You don't have any instant coffee? Who doesn't have instant coffee?





 You buy a jar of Folger's crystals, you put it in the cupboard, you forget about it. Then later on when you need it, it's there. It lasts forever. It's freeze-dried.

Freeze-dried crystals.

Posted by dgnx6
Member since Feb 2006
84961 posts
Posted on 10/17/25 at 4:24 pm to
I don’t think so.


But I don’t mind what would be the instant cold brew. That’s probably made from a slow drip and you are then just adding ice and water to it.
Posted by Bayou
Boudin, LA
Member since Feb 2005
41167 posts
Posted on 10/17/25 at 4:27 pm to
Posted by Flat Town Tiger
Washington, La.
Member since Oct 2006
564 posts
Posted on 10/17/25 at 4:33 pm to
Fill it to the rim with Brim. Best part of waking up is Folgers in your cup!!
Posted by DesScorp
Alabama
Member since Sep 2017
9447 posts
Posted on 10/17/25 at 4:38 pm to
quote:

think Europeans drink a lot of instant coffee. So that should tell you what you need to know.


quote:

This test was conducted by culinary and sensory scientists at the Drexel Food Lab, based at Drexel University in Philadelphia.


Unless they're flying Europeans into Pennsylvania, it looks like the participants were Americans.
Posted by travelgamer
Member since Aug 2024
2295 posts
Posted on 10/17/25 at 4:49 pm to
Never got into daily coffee, I would see Italians in Italy hit up two shots of espresso after an all nigher at the club and go to work. I prefer tea.
Posted by Oilfieldbiology
Member since Nov 2016
41081 posts
Posted on 10/17/25 at 5:22 pm to
It seems like they chose a single drip brand and compared it to the top instants. Did I read that wrong?
Posted by sqerty
AP
Member since May 2022
8030 posts
Posted on 10/17/25 at 5:25 pm to
I love me some bustelo. I was in a rush and threw some reg brick in some hot water and slugged it down. Felt like Speedy Gonzalez all day
Posted by Oilfieldbiology
Member since Nov 2016
41081 posts
Posted on 10/17/25 at 5:26 pm to
quote:

That's why the smoother, less acidic,


How dare people like smooth, pleasant drinks.
Posted by Joshjrn
Baton Rouge
Member since Dec 2008
31313 posts
Posted on 10/17/25 at 5:29 pm to
quote:

Yep. That's an old thing people used to do, basically steep an entire pound of coffee in about 1 gallon of cold water overnight and end up with a concentrated liquid that was called coffee essence. Then, use a teaspoon of that liquid in hot water and end up with pretty darn good coffee. Not at all like traditional instant coffee.

People still do it: it’s literally called “cold brew”
Posted by parrotdr
Cesspool of Rationalization
Member since Oct 2003
7698 posts
Posted on 10/17/25 at 5:30 pm to
quote:

think Europeans drink a lot of instant coffee. So that should tell you what you need to know.


Seems all I see on my Europe trips is espresso--not saying they don't drink instant but I haven't seen it. They take pride in their coffee there. After going there we moved to this at home. We grind our own beans and use the Bialetti Mocha Pot. Strong shite, but great.

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