re: is there any hope for NKE?

Vuori is probably the best example of the current market. They found an 18 year old influencer with a couple million followers and made her the face of their product. Now what? They can either start giving Livy equity and dilute ownership to keep her or they can hit tik tok for a cheaper replacement. Neither is an effective business model for scaling a business.

Funny story. I was living across the street from the Nike main campus in Beaverton in 2017. I lived in a community of detached condos - shotgun style 3 story houses where you entered your garage from the alley behind your house and there was a sidewalk in front of your house that ran between your house and the one across from you. So the houses faced each other with no street in between them.

These two new dudes moved in across the way, and they were young and fit and always going for a run. I ran into one of them as we were both leaving our houses at the same time, and introduced myself to him. Anyway, we started talking and I asked him what he did for a living. He said he was a runner and worked for Nike.

Me, being an idiot, said, "Interesting. Are you any good?" He said, "Pretty good. I'm training for the World championships later this year in the 5000m, and my roommate is the defending Olympic Gold Medalist in the 1500m." I figured they were ranked, but I wasn't expecting to find out that Matthew Centrowitz was my next door neighbor...

All in at $20??

Down 5% on earnings.
$33.50

Tried to catch the falling knife. Earnings were no bueno. No surprises to be found. Poor NKE. Poor me.

They cant go under fast enough for me. Wake and go broke....

Shoes brands come out by the dozens today.

It’s easier to get eyes on product with social media.

Look at ads on this site. On Cloud, Hoka, and on and on.

I’ll hop in at $5/share

quote:

---

Brooks,

---

all i wear the last 13 years. best shoes i have ever had. used to wear nb.

nike is garbage

quote:

---

I am a huge spender on quality clothing and gear…I buy prana, kuhl, darn tough, Salomon, bedrock, outdoor research, mountain hardware, etc. as you can imagine I get marketed to heavily. The ads all show healthy happy people who look and act just like me, doing things I like to do or would like to do more of.

---

And that explains why NKE has cratered …. and deservedly so. They’ve got a highly recognizable but deteriorating brand, ….. they’ve suffered with poor quality and low durability for decades. The fact is, they make a substandard product …. and you can get away with that for only so long.

I have been considering buying stock in NKE and keeping political opinions away from business. I wanted to give grace and a second chance to a company that realized they messed up.

I planned to buy some this week. I have been reading this thread, and visited a popular running shoe/fitness shoe store on Saturday. They have a shelf with several brands like Asics, OC, Saucony, Hoka, Mizzuno, NB. They only had two Nike options. I bought the Nike to try it out before I buy stock. Its comfy but the reality hit me that everyone has moved on to other brands, and I came to the realization that for the past couple decades Nike has been a SJW, which has chipped away at their loyal customers. That has affected them slowly over time combined with the complacency in quality and newcomers who just want to put out a fine product. Most raging liberals that I see do not have personal fitness or sports as part of their lifestyle.

I am going to wait a couple more months before I consider buying stock. They are in a huge hole and are now the company before Michael Jordan. They have a mountain to climb.