re: is there any hope for NKE?

Vuori is probably the best example of the current market. They found an 18 year old influencer with a couple million followers and made her the face of their product. Now what? They can either start giving Livy equity and dilute ownership to keep her or they can hit tik tok for a cheaper replacement. Neither is an effective business model for scaling a business.

Funny story. I was living across the street from the Nike main campus in Beaverton in 2017. I lived in a community of detached condos - shotgun style 3 story houses where you entered your garage from the alley behind your house and there was a sidewalk in front of your house that ran between your house and the one across from you. So the houses faced each other with no street in between them.

These two new dudes moved in across the way, and they were young and fit and always going for a run. I ran into one of them as we were both leaving our houses at the same time, and introduced myself to him. Anyway, we started talking and I asked him what he did for a living. He said he was a runner and worked for Nike.

Me, being an idiot, said, "Interesting. Are you any good?" He said, "Pretty good. I'm training for the World championships later this year in the 5000m, and my roommate is the defending Olympic Gold Medalist in the 1500m." I figured they were ranked, but I wasn't expecting to find out that Matthew Centrowitz was my next door neighbor...