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How much stock do you put in online reviews

Posted on 6/19/26 at 11:58 am
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
140316 posts
Posted on 6/19/26 at 11:58 am
Looking at booking a trip soon and looking at online reviews of hotels hurts my head. How do you decide what to pay attention to and what not to? Do you put much stock in individual reviews, or just look at cumulatives?

See below for an example.

June 2026 = This hotel is TERRIBLE. It’s old and dirty. The staff is incompetent and rude. Left after the first night. Don’t ruin your trip by staying here.

June 2026 - Excellent service


June 2026 - This hotel should not be under the IHG brand. I had a terrible experience. The front desk people were rude and the common areas were so dirty. I emailed the manager about a problem and was never contacted back to discuss. The Restaurant breakfast was not good and took forever. I do not recommend this property.

June 2026 - The four star rate is deceiving. In reality it is at best a two star hotel. It was extremely unclean, our little kids feet became black after ten minutes from walking on the floors, the service was terrible and the employees were rude, the front desk kept refusing to bring up extra blankets and sheets for the trundle bed because "they were running short", everything is dusty and dirty, there were hairs everywhere, the general manager wasn't here, the main door had to be hit with all your body weight to close, it looks like the got their furniture off of facebook marketplace, and the door handle fell off one of the bedroom doors.

March 2026 - This was the best experience, best hospitality


Posted by geauxpurple
New Orleans
Member since Jul 2014
17515 posts
Posted on 6/19/26 at 12:09 pm to
I do a lot of my hotel and restaurant research on TripAdvisor and I have generally had very good luck with it.
The more reviews there are the better the chance that they were not orchestrated.
You do have to have your BS detector up.
Posted by Salmon
I helped draft the email
Member since Feb 2008
86479 posts
Posted on 6/19/26 at 12:17 pm to
I read recent reviews and if there are a bunch of common themed complaints, I definitely take that into consideration.

Your example is something that would definitely be a red flag as multiple reviewers mentioned the dirtiness of the hotel.
This post was edited on 6/19/26 at 12:18 pm
Posted by lionward2014
New Orleans
Member since Jul 2015
14202 posts
Posted on 6/19/26 at 12:19 pm to
I once saw a 1 star Yelp review for N7 in NOLA because someone from out of town booked an outside table in July and it was hot and there were mosquitos. Since then I put very little stock in online reviews.

That said, I do use it as a general guide for common complaints or complements, and that could be a deciding factor if all other things are equal.
Posted by RonFNSwanson
1739 mi from the University of LSU
Member since Mar 2012
24318 posts
Posted on 6/19/26 at 12:44 pm to
quote:


Do you put much stock in individual reviews, or just look at cumulatives?


If something bad happened once, but most reviews are good, I take the chance that it will be fine. I assume people who leave crazy negative reviews are miserable people in general.

But if it's the same complaint over and over, I pass. E.g., I would look elsewhere from the ones you posted.
Posted by ChEgrad
Member since Nov 2012
3905 posts
Posted on 6/19/26 at 2:30 pm to
If you read online reviews you will never book a hotel until you just can’t take it anymore - every hotel is crap and every hotel is great. Then you will just go ahead and book based on location and price.

Reviews of consumer goods are about the same. Most seem to be AI generated crap now.
Posted by GoCrazyAuburn
Member since Feb 2010
41500 posts
Posted on 6/19/26 at 3:00 pm to
Google reviews? Almost no stock whatsoever unless they provide pictures. Usually the people that leave reviews about "staff being rude" seem to have a knack for getting the only rude staff members everywhere they go. It is pretty remarkable

Posted by s0tiger
Member since May 2008
1136 posts
Posted on 6/19/26 at 4:07 pm to
I use cumulative to filter to a reasonable amount to deep dive on.

Then look at the lowest rated reviews for trends. I generally pay attention to cleanliness complaints and ignore those about customer service. I assume no one want to live in filth and will point it out. I assume most customer service complaints are due to the customer being an a-hole.

I haven't been disappointed very often.
Posted by TheBoo
South to Louisiana
Member since Aug 2012
5547 posts
Posted on 6/19/26 at 4:13 pm to
I generally will look at reviews, and if I get something like you posted, will do further research to see if I can add credence to them, such as from reddit, youtube, etc.. If those other sources share similar types of experiences then I add that into my overall consideration.
Posted by TheBoo
South to Louisiana
Member since Aug 2012
5547 posts
Posted on 6/19/26 at 4:14 pm to
quote:

I use cumulative to filter to a reasonable amount to deep dive on.

Then look at the lowest rated reviews for trends. I generally pay attention to cleanliness complaints and ignore those about customer service. I assume no one want to live in filth and will point it out. I assume most customer service complaints are due to the customer being an a-hole.

Spot on
Posted by CapitalTiger
Baton Rouge, LA
Member since Sep 2019
557 posts
Posted on 6/19/26 at 4:26 pm to
Filter to 3 and 4 star reviews. Those are the honest, non-emotionally driven responses.
Posted by Yeti_Chaser
Member since Nov 2017
13183 posts
Posted on 6/20/26 at 7:01 pm to
I came across this one not too long ago. Almost felt i needed to post it to the OT when i read it
Posted by Snoop Dawg
Member since Sep 2009
2995 posts
Posted on 6/20/26 at 7:11 pm to
I’ll quickly look at the # of stars it has on Apple Maps. Anything over 4 is good. I travel a lot, and stick to certain hotel chains. I typically focus on an area, compare prices, then lastly check the rating before pulling the trigger. I usually select Hilton or Marriott properties first due to rewards status. Typically Hampton Inn, Fairfield Inn, Hilton Garden Inn, etc. After those, Holiday Inn Express, Comfort Inn, and La Quinta with high ratings. IHG is usually good, Choice is all over the place, but they brand their quality tiers with different names, with Comfort being at the nice end. Wyndham can be sketchy, but the newer La Quintas seem to be solid.
Posted by LemmyLives
Texas
Member since Mar 2019
16778 posts
Posted on 6/20/26 at 10:44 pm to
quote:

Hampton Inn, Fairfield Inn, Hilton Garden Inn, etc. After those, Holiday Inn Express, Comfort Inn, and La Quinta with high ratings. IHG is usually good,

Posted by Nole Man
Somewhere In Tennessee!
Member since May 2011
9252 posts
Posted on 6/21/26 at 8:16 am to
A lot. As a STARTING POINT.

Use trusted sites like Trip Advisor. Viator.
Posted by OhioLSUfan
Columbus, OH
Member since Oct 2007
2042 posts
Posted on 6/21/26 at 4:30 pm to
I use reviews all the time. There will always be bad ones no matter how good the place is. I search the reviews for what’s important to me - ex. Pool, transit etc
Posted by stlslick
St.Louis,Mo
Member since Nov 2012
15142 posts
Posted on 6/21/26 at 5:51 pm to
quote:

June 2026 - Excellent service

March 2026 - This was the best experience, best hospitality



You can't tell???? Those reviews are so vague, they should be chucked ASAP.

the others you posted give you a 100% review of the hotel and why they gave it the review they did.
Posted by TheWalrus
Land of the Hogs
Member since Dec 2012
47755 posts
Posted on 6/21/26 at 6:08 pm to
I’ll investigate reviewers profiles sometimes. If it’s a miserable loser that gives mostly one stars, disregard it entirely.
This post was edited on 6/21/26 at 6:09 pm
Posted by GOP_Tiger
Baton Rouge
Member since Jan 2005
21066 posts
Posted on 6/21/26 at 6:14 pm to
I was once looking at a hotel that explicitly promotes itself as having a mid-century modern aesthetic (like the 1950s). When I went to TripAdvisor, there were a lot of reviews that dinged the hotel for the "dated" furniture and decor.

It's definitely important to understand why a review is negative. But, overall, I think that reviews can be really helpful.
Posted by jfw3535
South of Bunkie
Member since Mar 2008
5608 posts
Posted on 6/21/26 at 7:31 pm to
I use reviews a lot to pick hotels and restaurants, but you need to be able to distinguish between the legit bad reviews and the difficult people leaving a bad review for some stupid reason. As someone else said, I focus on the things that are important to me.
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