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Will this really work? Ford to lose $3 billion this year on EV sales?

Posted on 3/27/23 at 9:01 am
Posted by dewster
Chicago
Member since Aug 2006
25361 posts
Posted on 3/27/23 at 9:01 am
The people buying ICE pickup trucks are helping sustain their EV business. This is probably going to be the model going forward until drivers become accustomed to EV's shortcomings or until regulations driving EV investment are curbed.

But right now Ford is in the strange position of relying on gas guzzler sales (pickups) to fund their EV business. If pickup sales decline because of a tighter credit market or a recession, Ford's EV business is in trouble.

quote:

The $3 billion loss is roughly equal to what it lost on EVs on that basis the last two years combined. It said it lost about $900 million in 2021 and $2.1 billion in 2022. It’s the first time it gave a breakout of the results from its EV operations.

But it said it still expects EVs to start making money soon, going from a 40% operating loss margin last year, when it sold about 96,000 EVs, bringing in $5.3 billion in revenue, to about an 8% profit margin by the end of 2026. It expects increased production of EVs to bring global product of those vehicles to a 2 million annual rate by the end of that year.


quote:

But when questioned during an investor conference call Thursday whether or not Ford would be able to hit its EV profit goals, John Lawler, Ford’s CFO, said the company is confident with its projection, partly because of the number of Tesla alumni it has been able to hire away.


quote:

“We didn’t know that our wiring harness for Mach-E was 1.6 kilometers longer than it needed to be. We didn’t know it’s 70 pounds heavier and that that’s [cost an extra] $300 a battery,” he said on a call with investors. “We didn’t know that we underinvested in braking technology to save on the battery size.”


CNN

Not sure I'd buy an EV that wasn't a Tesla product right now.
This post was edited on 3/27/23 at 9:04 am
Posted by Mr. Hangover
New Orleans
Member since Sep 2003
34508 posts
Posted on 3/27/23 at 9:03 am to
No it won’t work


Our government is a bunch of fricking idiots
Posted by Sus-Scrofa
Member since Feb 2013
8155 posts
Posted on 3/27/23 at 9:04 am to
Coal powered cars that can’t be cost-effectively fixed or repaired for everyone!
This post was edited on 3/27/23 at 9:04 am
Posted by fallguy_1978
Best States #50
Member since Feb 2018
48561 posts
Posted on 3/27/23 at 9:04 am to
quote:

Not sure I'd buy an EV that wasn't a Tesla product right now

I really have no desire to own one at all given the current technology.
Posted by 0x15E
Outer Space
Member since Sep 2020
12707 posts
Posted on 3/27/23 at 9:04 am to
quote:

We didn’t know that our wiring harness for Mach-E was 1.6 kilometers longer than it needed to be. We didn’t know it’s 70 pounds heavier and that that’s [cost an extra] $300 a battery,” he said on a call with investors. “We didn’t know that we underinvested in braking technology to save on the battery size.”


Let’s rush a “solution” without actually doing the research to see if it will actually work.

Where have I heard this before

Hmm
Posted by TaderSalad
mudbug territory
Member since Jul 2014
24656 posts
Posted on 3/27/23 at 9:05 am to
No, it won’t work…. Which is why the federal govt will double down and waste even more tax money on it
Posted by Kingpenm3
Xanadu
Member since Aug 2011
8966 posts
Posted on 3/27/23 at 9:05 am to
quote:

Not sure I'd buy an EV that wasn't a Tesla product right now.



Anyone know why EV's didn't take the propane approach? Just roll up and swap out your battery for another charged one? I get charging at the house overnight, but traveling must be awful.

Posted by LoneStar23
USA
Member since Aug 2019
5178 posts
Posted on 3/27/23 at 9:08 am to
I can't wait to bail out all the companies that aren't Tesla because they think Americans want EVs when they don't
Posted by Pax Regis
Alabama
Member since Sep 2007
12936 posts
Posted on 3/27/23 at 9:11 am to
Man I am not buying a car for the foreseeable future. I’ll just keep maintaining the ones I got - which includes a 13 year old truck and a 12 year old car.

The ICE vehicle prices are outrageous to subsidize the EV bullshite. And the EV prices are already high AND they have some serious limitations. The first time I have to stop for 45 minutes to an hour to recharge a battery after driving 400 miles I’m going to lose my mind.

The American public is getting assraped on car and gas prices to sooth the feeling of these climatologists and their new secular religion. It’s disgusting.
Posted by Oilfieldbiology
Member since Nov 2016
37527 posts
Posted on 3/27/23 at 9:11 am to
quote:

Anyone know why EV's didn't take the propane approach? Just roll up and swap out your battery for another charged one? I get charging at the house overnight, but traveling must be awful.


because we don’t have the materials available in sufficient abundance to power all the electric cars the government wants currently, much less have spare batteries
Posted by WhiskeyThrottle
Weatherford Tx
Member since Nov 2017
5319 posts
Posted on 3/27/23 at 9:11 am to
quote:

Anyone know why EV's didn't take the propane approach? Just roll up and swap out your battery for another charged one? I get charging at the house overnight, but traveling must be awful.



I'm only guessing at this point, but the infrastructure (real estate, electrical requirements, staff training, and environmentalist crap) to swap out batteries would be a huge barrier to accomplishing that. Unrealistically expensive.
Posted by sidewalkside
rent free in yo head
Member since Sep 2021
1651 posts
Posted on 3/27/23 at 9:13 am to
Oh god here we go again...10 plus pages of OT baws screaming they will never own an EV sounding just like the people who said they would never get rid of their house phone for one of those silly cell phones.
Posted by Oilfieldbiology
Member since Nov 2016
37527 posts
Posted on 3/27/23 at 9:14 am to
quote:

can't wait to bail out all the companies that aren't Tesla because they think Americans want EVs when they don't


People buy teslas because they are cool cars and can go fast as frick. Had they provided the same technological advancements but in an ICE, people would still buy them.

Most aren’t buying them simply because they are EV’s.
Posted by Tony The Tiger
The Woodlands, TX
Member since Sep 2003
2593 posts
Posted on 3/27/23 at 9:15 am to
quote:

Anyone know why EV's didn't take the propane approach? Just roll up and swap out your battery for another charged one? I get charging at the house overnight, but traveling must be awful.


Funny you should ask this. It is being trialed overseas now. Pretty crazy!

Battery Swap
This post was edited on 3/27/23 at 9:21 am
Posted by sidewalkside
rent free in yo head
Member since Sep 2021
1651 posts
Posted on 3/27/23 at 9:15 am to
quote:

because they think Americans want EVs when they don't


Tesla sold 1,250,000 model 3 and Y in 2022...Yeah...clearly people hate them
Posted by WDE24
Member since Oct 2010
54137 posts
Posted on 3/27/23 at 9:16 am to
quote:

Will this really work?


quote:

But it said it still expects EVs to start making money soon, going from a 40% operating loss margin last year, when it sold about 96,000 EVs, bringing in $5.3 billion in revenue, to about an 8% profit margin by the end of 2026. It expects increased production of EVs to bring global product of those vehicles to a 2 million annual rate by the end of that year.
I suspect their projections are off and it won’t work on that timeline. I think long term it works in the sense that eventually EVs will be the predominant auto on the road.
Posted by eatpie
Kentucky
Member since Aug 2018
1137 posts
Posted on 3/27/23 at 9:17 am to
quote:

Anyone know why EV's didn't take the propane approach? Just roll up and swap out your battery for another charged one? I get charging at the house overnight, but traveling must be awful.


I figure because the battery is the most expensive single component on the vehicle. Additionally, there is a finite amount of batteries available. To make battery banks for swap out you would need multiple batteries available for every vehicle.

With propane, the tanks are cheap and the propane to refill is cheap and refilling is quick and simple.

I am curious if a compressed air generator charging the batteries would produce enough to extend the range of electric vehicles.
Posted by AndyCBR
Baton Rouge, LA
Member since Nov 2012
7548 posts
Posted on 3/27/23 at 9:18 am to
Most consumers don’t want EV’s.

Those technological turds will sit on showroom floors.

You can debate the merits of the environmental impact all day long but the performance and price of most EV’s are well below consumer expectations.
Posted by Cajunhawk81
Member since Jan 2021
2511 posts
Posted on 3/27/23 at 9:19 am to
Hybrids make a lot of sense. All Electric, doesn't make a lot of sense. Skipping over Hybrids, which is a perfectly reasonable bridge to full EV's when the infrastructure and technology have caught up, make absolutely zero sense. Trace the money, who stands to make the most money on Cobalt mining that knows someone in the current administration?

Posted by jcaz
Laffy
Member since Aug 2014
15638 posts
Posted on 3/27/23 at 9:19 am to
Frick Ford. The consumer is having to pay inflated prices on their ICE vehicles to subsidize their lightnings and Mach-e’s.
45k for a bare bones bronco plus dealer wants another $5k. All American mfgs except stellantis are crap.
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