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re: Why is a children’s hospital looking at spending $50M for naming rights at new LSU arena?

Posted on 11/5/25 at 7:24 pm to
Posted by J Murdah
Member since Jun 2008
40102 posts
Posted on 11/5/25 at 7:24 pm to
I don’t get why companies like Acadian ambulance advertise. It’s not like anyone has a choice
Posted by Epic Cajun
Lafayette, LA
Member since Feb 2013
36132 posts
Posted on 11/5/25 at 7:25 pm to
quote:

but hospitals don't really depend on advertising so much as necessity and proximity. So what's the point?

Hospitals make the largest share of their money from outpatient non-emergent procedures. If you’re having a scheduled procedure you can choose where to have that procedure. It’s not always just going to be the closest facility within your proximity. Brand recognition matters.
Posted by UKWildcats
Lexington, KY
Member since Mar 2015
18631 posts
Posted on 11/5/25 at 7:25 pm to
quote:

LSU does not need a new area. The pmac is adequate enough for how much LSU basketball draws.
You need to expand it for the one time a year when we are in town.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
103384 posts
Posted on 11/5/25 at 7:26 pm to
quote:

In light of this, anyone who gifts to OLOL is an idiot.


They already were... but definitely are now.

Although since they're a non-profit it's a tax write off so maybe there's some logic there...
Posted by SallysHuman
Lady Palmetto Bug
Member since Jan 2025
11915 posts
Posted on 11/5/25 at 7:27 pm to
quote:

Brand recognition matters.


Okay, I understand the point many of you have made... but, like OweO said, aren't people shopping specialist doctors in these instances rather than institutions?
Posted by Epic Cajun
Lafayette, LA
Member since Feb 2013
36132 posts
Posted on 11/5/25 at 7:32 pm to
quote:

aren't people shopping specialist doctors in these instances rather than institutions?

I can’t tell you what other people are doing, but if you’re an average person and you only ever hear about OLOL, you’re probably more likely to want to go there than some other facility that you’ve never heard of.

That’s not how I’d operate, but I also don’t think the average person operates in the same manner that I do

ETA: how many people have you heard of going to the Mayo Clinic or Cleveland Clinic? Are they going there for a specific Dr? Or are they going there because those hospitals are known entities that have a reputation? Yes, those hospitals have great resources and providers, but they also have great brand recognition.
This post was edited on 11/5/25 at 7:35 pm
Posted by Red Stick Tigress
Tiger Stadium
Member since Nov 2005
19845 posts
Posted on 11/5/25 at 7:35 pm to
quote:

take it up with them if you want..


I should.

Someone illiterate named this place.
Posted by Jake88
Member since Apr 2005
77404 posts
Posted on 11/5/25 at 7:44 pm to
quote:

Yes, those hospitals have great resources and providers, but they also have great brand recognition.
They aren't going there because of naming rights or television ads. Many were referred by their hometown doctor and now that rep has spread through word of mouth.
Posted by tigeraddict
Baton Rouge
Member since Mar 2007
14315 posts
Posted on 11/5/25 at 7:50 pm to
They are a non profit. They can’t show a profit so they need to spend the money.
Posted by htran90
BC
Member since Dec 2012
31822 posts
Posted on 11/5/25 at 7:53 pm to
I'm just responding to the idiot.

I don't disagree, the fact a "nonprofit" hospital can't spend money all willy nilly and pay their ceo, cmo, cno, etc 7-8 figures anually is absurd.
Posted by Chinese Bandit Boy
Member since Jun 2021
861 posts
Posted on 11/5/25 at 7:58 pm to
quote:

guess we shouldn't care about the incarcerated people either?


Are you suggesting that they should have paid for naming rights to the Parish Prison?
Posted by GreenRockTiger
vortex to the whirlpool of despair
Member since Jun 2020
57646 posts
Posted on 11/5/25 at 7:58 pm to
quote:

It’s a huge business these days and they are playing major defense against Ochsner.
the Ochsner in BR is really shitty. I don’t know if that’s because they acquired an old shitty hospital or what - but I haven’t heard of much good and my family has always been Ochsner people.
Posted by East Coast Band
Member since Nov 2010
66814 posts
Posted on 11/5/25 at 8:08 pm to
quote:

Hospitals, even the ones with a "non profit" label, are big business. Don't let anyone convince you otherwise.

Hospitals compete for business. That's why they may want to put their name on an arena.
It's an interesting juxtaposition where most Americans will look at how basic human rights people should have access to hospitals and care, thus they should all provide more or less the same thing. However, it isn't human nature to just have the same of everything across the board, it will lead to an overall much lower quality of service, etc.
So, our society needs to have competing hospitals, even though on the surface a hospital seeking naming rights seems wrong, in the long run it overall will help the medical field improve.
Posted by Gravitiger
Member since Jun 2011
12136 posts
Posted on 11/5/25 at 8:12 pm to
Either or both
Posted by Chad504boy
4 posts
Member since Feb 2005
174769 posts
Posted on 11/5/25 at 8:14 pm to
quote:

Why is a children’s hospital looking at spending $50M for naming rights at new LSU arena?



Mulkey said you’re gonna do it or I’m gonna come at you like a spider monkey all jacked up on Mountain Dew
Posted by Burt Reynolds
Winnfield, LA
Member since Jul 2008
23736 posts
Posted on 11/5/25 at 8:21 pm to
Yet dipshits still blame health insurance for high costs. Lmao
Posted by BR Tiger
Baton Rouge
Member since Mar 2004
4356 posts
Posted on 11/5/25 at 8:48 pm to
See also MD Anderson
Posted by BR Tiger
Baton Rouge
Member since Mar 2004
4356 posts
Posted on 11/5/25 at 8:50 pm to
quote:

The fact of the matter is that a children's hospital spending 50 million dollars on naming rights for a sports stadium


Is it the Children’s Hospital, though? I thought it was just OLOL, not specifically the children’s hospital, which is a separate entity under the FMOL umbrella.
Posted by Tarps99
Lafourche Parish
Member since Apr 2017
11251 posts
Posted on 11/5/25 at 9:03 pm to
quote:

There is no greedier business out there than a “non-profit” hospital.


Even the ones that have a public board can be just as greedy.

Look at some of the facilities that have been built around Thibodaux Regional. Most of those hospital facilities were built with cash and did not need bonds or financing needed.


Yet they have the nerve to bill insurance over 1,700 dollars for a blood test. Fortunately their contract rate for my insurance was 125 dollars.
This post was edited on 11/5/25 at 9:16 pm
Posted by lostinbr
Baton Rouge, LA
Member since Oct 2017
12526 posts
Posted on 11/5/25 at 9:06 pm to
quote:

Okay, I understand the point many of you have made... but, like OweO said, aren't people shopping specialist doctors in these instances rather than institutions?

Again there are many doctors in many specialties who keep privileges at multiple hospitals. I used Woman’s as an example earlier - many (if not most) women delivering at Woman’s Hospital could also deliver at BRG or OLOL if they wanted to, without changing doctors.

The same can be said for other specialties. For example, you have BROC orthopedic surgeons who also keep privileges at other facilities like BRG, OLOL, and Surgical Specialty Center. Same for doctors at the Neuromedical Center.

You can have a particular specialist in mind and still have multiple options for facilities, especially when it comes to any inpatient surgery/treatment.
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