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re: What's a company or product that really turned itself around by "rebranding"?
Posted on 8/21/25 at 2:59 pm to Packer
Posted on 8/21/25 at 2:59 pm to Packer
quote:
PBR going the hipster route.
That's more a happy accident example of doing noting and weathering a storm with your existing tired old brand and having people cominng back around to it. They didn't really do any corporate "rebranding" at all.
0
Posted on 8/21/25 at 3:00 pm to Packer
Miller Lite's rebrand (or return) is probably a good one for pure aesthetics.
Anecdotally it certainly became the top domestic pick in my circles, and I'm pretty sure there is market data backing up a broader boost.
Anecdotally it certainly became the top domestic pick in my circles, and I'm pretty sure there is market data backing up a broader boost.
Posted on 8/21/25 at 3:04 pm to Y.A. Tittle
Apple
The iMac followed by the iPod followed by the iPhone and the marketing campaigns that came with them.
The iMac followed by the iPod followed by the iPhone and the marketing campaigns that came with them.
This post was edited on 8/21/25 at 3:05 pm
Posted on 8/21/25 at 3:07 pm to Y.A. Tittle
The OG was when Luxottica bought Ray Ban, took them off the market, then jacked up the price on a re-release.
Posted on 8/21/25 at 3:08 pm to TheWalrus
quote:
Dominos admitting their pizza sucked and they needed to change turned it around.
This is what I was coming in to say
Posted on 8/21/25 at 3:10 pm to danilo
quote:
Closet gays like them too. Any man who uses those straws wants to suck a penis
My wife gets SO pissed at me about those straws. She won't get in a vehicle to go anywhere without a tumbler of ice water. She carries those insulated cups w/straws, and I always take the lid off and swig down her ice water & put the lid back on the empty cup. She gives me a death look every time. 
Posted on 8/21/25 at 3:15 pm to TooFyeToFly
quote:
Kia seems to be doing pretty well after changing their logo. May not be related at all though.
I owned a Kia for a while probably 15 years ago. Nothing wrong with it but nothing really right with it either. Just serviceable.
Some of the new models I've checked out? Game changers. I've said a Toyota was going to be my next vehicle (replacing another Toyota) but I think I'll make the switch when it's time. I really like some of the safety features
Definitely a turnaround
Posted on 8/21/25 at 3:16 pm to Y.A. Tittle
Posted on 8/21/25 at 3:18 pm to Pettifogger
Under Armour, I don’t think so. Jordan spieth just has to play better.
Posted on 8/21/25 at 3:19 pm to Samso
Wow. Miller Lite had some goobers designing logos. That era from like 95-2015 was just loaded with godawful futuristic logos.
Posted on 8/21/25 at 3:19 pm to Pettifogger
quote:
Miller Lite's rebrand (or return) is probably a good one for pure aesthetics. Anecdotally it certainly became the top domestic pick in my circles, and I'm pretty sure there is market data backing up a broader boost.
Great example. It got me back into the fold.
Posted on 8/21/25 at 3:21 pm to The Third Leg
quote:
Wow. Miller Lite had some goobers designing logos. That era from like 95-2015 was just loaded with godawful futuristic logos.
I remember all of those shitty Miller Lite logos except the '92-98 one pictured there is confusing the hell out of me.
Posted on 8/21/25 at 3:22 pm to Y.A. Tittle
Not necessarily a rebrand but acknowledging a mistake and correcting course - the whole Coca-Cola/New Coke/Coca-Cola Classic cycle.
Posted on 8/21/25 at 3:22 pm to Y.A. Tittle
tigerdroppings rebranding from an LSU sports message board to 100% WYHI/hurricane content
Posted on 8/21/25 at 3:24 pm to kingbob
quote:
Fender pivoted their focus to dominating the entry-level market with Squire while Gibson continued to market itself as a premium product,
It helped that the Squire products by and large were very good not just for the price point but overall, and Fender did well to divest a portion of their branded products to being made just across the border (some say with the same parts and the same workers) and still branding them as Fender while the Squire brand spooled up. This had the simultaneous effect of putting more fenders in the hands of people who normally can’t or won’t afford a USA made guitar and also pushed all of the California made fenders upmarket to be closer to custom shop desirability.
And
Gibson decided to cut corners and lower the quality of their products quite markedly while raising the price and play on their “brand mystique and exclusivity.” They failed miserably at that considering their Korean and Indonesian factories were making arguably better guitars than the US factory was and at 1/3 the price. Whoops.
Now a days you can get a VERY high quality Fender or Squire guitar for little money and if you want a Gibson you’re better trying to find a Heritage or buy PRS.
Posted on 8/21/25 at 3:27 pm to Y.A. Tittle
Arby’s.
Posted on 8/21/25 at 3:34 pm to Y.A. Tittle
LSU, for finally ditching this Obama’s-nation.
This post was edited on 8/21/25 at 3:36 pm
Posted on 8/21/25 at 3:35 pm to Y.A. Tittle
I would point to Old Spice and Dunkin' as rebrand success stories.
For decades, Old Spice was seen as a brand for older men. In 2010, they launched "The Man Your Man Could Smell Like" campaign. This viral, humorous advertising series completely repositioned the brand, making it relevant and cool to a younger, millennial audience. The rebrand led to a massive increase in sales and brand awareness, successfully transitioning a classic product into a modern must-have.
In 2018, Dunkin' Donuts dropped the "Donuts" from its name. While it was a bold move that received mixed reactions at first, it was a strategic decision to emphasize that the company was a coffee and beverage company, not just a donut shop. The rebrand, which kept the familiar pink and orange colors, reinforced the company's "America Runs on Dunkin'" tagline and highlighted the fact that a majority of its sales came from coffee and other drinks.
For decades, Old Spice was seen as a brand for older men. In 2010, they launched "The Man Your Man Could Smell Like" campaign. This viral, humorous advertising series completely repositioned the brand, making it relevant and cool to a younger, millennial audience. The rebrand led to a massive increase in sales and brand awareness, successfully transitioning a classic product into a modern must-have.
In 2018, Dunkin' Donuts dropped the "Donuts" from its name. While it was a bold move that received mixed reactions at first, it was a strategic decision to emphasize that the company was a coffee and beverage company, not just a donut shop. The rebrand, which kept the familiar pink and orange colors, reinforced the company's "America Runs on Dunkin'" tagline and highlighted the fact that a majority of its sales came from coffee and other drinks.
Posted on 8/21/25 at 3:41 pm to Shexter
Anheuser Busch doesn't own the Modelo brand in the United States.
Posted on 8/21/25 at 3:41 pm to Deplorableinohio
quote:
Under Armour, I don’t think so. Jordan spieth just has to play better.
Losing money and I don't really see how it ends. I'm not sure there is a Jordan resurgence coming.
I think UA designs/aesthetics are weak and very mass market and they need to stop over saturating with Amazon and discount stores. Which, from what I've read, they know is a problem and they're going through a "premiumization" campaign.
But ultimately they launched as a somewhat niche line - synthetic base layers - and never really excelled in anything enough to get a foothold against competitors beyond that, despite spreading the brand quite thin over the years.
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