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Wendy’s plans on introducing surge pricing for menu items starting next year
Posted on 2/27/24 at 11:18 am
Posted on 2/27/24 at 11:18 am
This will certainly end well for them.
LINK
quote:
Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunch or dinner rush.
The fast-food chain’s unappetizing plans, set to be tested in a high-stakes rollout next year, will squeeze more money out of already inflation-battered Americans who may not have the option to eat their meals during “off-peak” hours.
quote:
Industry experts warned that Wendy’s should expect backlash when it tries to hit up hungry diners with ever-shifting prices.
“There are people who view dynamic pricing as a rip-off,” restaurant analyst Mark Kalinowski told The Post.
Added restaurant consultant Arlene Spiegel, “It won’t fly and guests will be very upset. You can’t surprise a guest with, ‘Your meal will cost another 50 cents or $1 today.’”
quote:
Franchise owners contend that dynamic pricing is more about helping with scheduling and easing the burden on kitchen staff during peak hours – as opposed to maximizing profits.
LINK
59
Posted on 2/27/24 at 11:18 am to Kinderman
I like the food but will purposely not go for this alone.
I bet they won’t do dynamic pay and pay workers more during lunch and dinner
I bet they won’t do dynamic pay and pay workers more during lunch and dinner
This post was edited on 2/27/24 at 11:20 am
Posted on 2/27/24 at 11:19 am to Kinderman
lunch fries be more expensive cause they fresh.
Posted on 2/27/24 at 11:20 am to Kinderman
Can't frickin wait!
Hopefully it'll only be about $3.50.
Hopefully it'll only be about $3.50.
This post was edited on 2/27/24 at 11:21 am
Posted on 2/27/24 at 11:20 am to Kinderman
Good way to go out of business.
Posted on 2/27/24 at 11:20 am to Kinderman
I guess I won't be going there
Posted on 2/27/24 at 11:21 am to fareplay
quote:kind of the opposite for me. I want to see how it works.
I like the food but will purposely not go for this alone.
Posted on 2/27/24 at 11:22 am to Kinderman
Am I gonna need a Tolltag to go through the drive through?
Posted on 2/27/24 at 11:22 am to Kinderman
how the frick often are you eating fast food to notice something cost 50 cents more? i wouldnt even notice prolly
Posted on 2/27/24 at 11:22 am to Kinderman
Popeyes is going to feast with this model
This post was edited on 2/27/24 at 11:23 am
Posted on 2/27/24 at 11:23 am to Kinderman
The Wendy’s near me is always empty. I don’t see how they stay open. Don’t see how this model will work for them as a surge for them would be three cars in an hour.
Posted on 2/27/24 at 11:23 am to GreatLakesTiger24
quote:
I want to see how it works.
you want me to tell you? They raise their prices
Posted on 2/27/24 at 11:24 am to Kinderman
Can I get a baconator burger with baconator fries and a large baconator drink?
Also, will prices surge below normal price during the slow periods?
Also, will prices surge below normal price during the slow periods?
This post was edited on 2/27/24 at 11:25 am
Posted on 2/27/24 at 11:24 am to Kinderman
I will never forgive them for what they've done to the once-great spicy chicken sammich. So......go on Wendy's, do whatever you want. It has no impact on me whatsoever.
Posted on 2/27/24 at 11:24 am to Kinderman
So they are trying to limit customer numbers during peak hours of the day.
Seems counterproductive to me. No chance this backfires.
Seems counterproductive to me. No chance this backfires.
Posted on 2/27/24 at 11:25 am to wareaglepete
The one closest to me is empty. Word got around town that they had a tranny working the drive thru so they lost a lot of business.
No joke.
No joke.
This post was edited on 2/27/24 at 11:26 am
Posted on 2/27/24 at 11:25 am to Kinderman
If taco bell did this at 2 AM they'd double their margins because every drunk arse would still buy it.
So in that sense this is an interesting move.
So in that sense this is an interesting move.
Posted on 2/27/24 at 11:27 am to Mikes My Tiger
quote:
Can I get a baconator burger with baconator fries and a large baconator drink?
what is that going to cost? $25?
This post was edited on 2/27/24 at 11:30 am
Posted on 2/27/24 at 11:28 am to Kinderman
quote:
Franchise owners contend that dynamic pricing is more about helping with scheduling and easing the burden on kitchen staff during peak hours – as opposed to maximizing profits.
This would make sense in a low competition industry. But with this, people aren’t going to choose to eat lunch or breakfast at different times. They’re just going to go somewhere else. They will lose business during peak hours and they won’t see increases during the off peak hours to make up for it. This is fricking dumb.
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