re: Wendy’s plans on introducing surge pricing for menu items starting next year

I was thinking, this will probably lead to some good Worldstar brawl videos when they have a customer go to pay and find out the Baconator is $3.50 more right now. Then somebody’s gettin they’re weave yanked out.

This is horrible marketing. Just raise your prices and discount when its slow if you want to do dynamic pricing.

Here’s their stupidity. They’re doing it backwards. Presumably they want to encourage people to eat there more often during “off peak” hours. Correct??


Fine. Then institute “sag” rather than “surge” pricing ie. REDUCE menu item prices during those slower (between meal) times. Keep current prices the same during rush hour and presumably sell more during slow periods. The optics are MUCH better this way.

Whataburger was great until it became corporate. Service is still decent but the food has been downgraded.

And how pissed is a Yogi going to be when they ordered during the surge but the food doesn't come out until after?

Can’t wait to get Jim Cornette’s thoughts on this

It will never work because it won’t be profitable.

These places make their money by staffing up for the lunch rush then sending people home and running a skeleton crew until the supper rush.

They won’t keep more people working for the longer afternoon plus a beefed up lunch.

can I get some surge service?

Surge pricing is to encourage supply to meet demand and/or discourage frivolous use. How does this achieve the former and why on earth would they encourage the latter?

quote:

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quote: Franchise owners contend that dynamic pricing is more about helping with scheduling and easing the burden on kitchen staff during peak hours – as opposed to maximizing profits.

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What bullshite.
Demands-scheduling demands change around times(higher price)-demand evolves around higher price-scheduling changes around new demand, etc.
if that’s true, they’ll always be chasing the demand with higher prices.

frick Wendy’s.