re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans

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So her marketing idea was to target the less than 1% of people of which most probably don’t drink beer

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No. Her idea was to attract the young generation of emerging beer drinkers. These are the ones who think trannies should be represented in media. She was trying to slide this campaign past the legacy Bud Lite drinkers, hoping to grab that new generation without offending the old. It was a huge gamble, and she appears to have lost.

Her point is that Bud Lite was dying a slow death anyway.

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Her point is that Bud Lite was dying a slow death anyway.

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Link?

And IF TRUE I am assuming she learned at Wharton to go ahead and dynamite what's left of your core customer base to pursue a market that is less than 1/2 of 1% of the population

fricking clown world.

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Her idea was to attract the young generation of emerging beer drinkers. These are the ones who think trannies should be represented in media. She was trying to slide this campaign past the legacy Bud Lite drinkers, hoping to grab that new generation without offending the old. It was a huge gamble, and she appears to have lost.

Her point is that Bud Lite was dying a slow death anyway.

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And her solution is to make it die an even quicker death?

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Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump. She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.

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So she went straight from intern at Cheerios to VP of Marketing at AB???

So I’m guessing one or both of her parents are a major bigwig and huge democrat donor?

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There's a big difference between LGBs and Ts. The LGBs can't stand the Ts either. I know it's anecdotal, but I the friends I have that are Ls and Gs hate this shite more than I do.

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THIS. Queers at least know who and what they are. They’re gay. And they aren’t mentally ill. Transsexuals are mentally ill and should be institutionalized the same as every other mentally ill person.

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There's a big difference between LGBs and Ts. The LGBs can't stand the Ts either. I know it's anecdotal, but I the friends I have that are Ls and Gs hate this shite more than I do.

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But they are all people that can be exploited by Dims so that’s why they go together.

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NB4 rolling stone says they’ll have record profits.

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If they have record profits it will be solely because of inflation.

The only thing that matters is did they lose or gain customers due to this marketing campaign? If they lose customers then the campaign is a failure.

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Her point is that Bud Lite was dying a slow death anyway.

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That's nonsense. The market for Bud Lite wasn't disappearing. You have to reconnect with your core consumers once in awhile. Do something creative with your marketing, Dilly, Dilly and all that. Was her marketing team too scared to tell this woman that she was about to destroy one of the most popular beer brands in existence by pandering to a non-existent, non-beer drinking demographic? The frat boys and Bubbas that buy your product aren't going to drink Tranny Lite. Run some commercials on niche media if you want. It might yield some results, but the risk is high. Essentially re-branding your flagship light beer as tranny ale was a colossal blunder.

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Well all that happening this past week caused me to research the different beer brands. That led me to a better tasting beer anyways, Yuengling.

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Sad that y’all are so quick to drop an American icon to go drink Chinese beer

Yep, straight doesn’t want to be associated with queer beer.