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Started By
Message
re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans
Posted on 4/10/23 at 10:36 am to greenbean
Posted on 4/10/23 at 10:36 am to greenbean
quote:
Remember the NFL
yeah, I remember. Did you watch this year? You remember seeing the NFL, ESPN, et al all asking for and sharing prayers on live TV when the player died on the field? You notice all the military references and deference from the NFL this year? You watch the Superbowl? Some very Redneck looking country dude (yeah, I know, Chris Stapelton) belting out a very beautiful rendition of the National Anthem while military jets flew over and a flag as big as the stadium was unfurled?
Doesn't sound like the NFL of previous "woke" years! So I'd say the pushback had a pretty good effect. They may still have BLM shite on the sidelines, but they arent nearly as "in your face" with it as in the past. And they're far more conventional with respect to the military, God, and patriotism than they were when Kapernick started his shite.
Disney seems to be getting the message too.
You won't slay the financial Goliath, but you will hit him in his margins which is pretty damn effective.
3
Posted on 4/10/23 at 10:41 am to GumboPot
In the end. Who drinks beer mostly? "Men".
Her views by indirectly fooling these people by singling out men on a beer can who want to be women! Shame on her!
The real joke is on tranny men
Her views by indirectly fooling these people by singling out men on a beer can who want to be women! Shame on her!
The real joke is on tranny men
This post was edited on 4/10/23 at 10:42 am
Posted on 4/10/23 at 10:50 am to GumboPot
Vote with Your Wallet. Stop Buying Anheuser-Busch products.
Posted on 4/10/23 at 10:55 am to northshorebamaman
quote:
quote:
all the figs drinking craft beer.
quote:
I'll just guess you like sticking your pinky out while drinking your ultra hopped up IPA that tastes like a dog's arse
Look man, I get the derision for "craft beer", I really do. But it's not all quadruple-hopped IPA's and butternut squash ales. Plenty of the small breweries are putting out basic straight up lagers, pilsners, and stouts. Just better quality than the macro's and without the adjunct bullshite added.
I buy and drink beer from a small town/rural brewer to support local businesses that don't push bullshite social agendas.
Posted on 4/10/23 at 10:58 am to GumboPot
I'm just glad Spuds MacKenzie didn't live to see this day.
R.I.P. Original Party Animal.
R.I.P. Original Party Animal.
Posted on 4/10/23 at 10:59 am to GumboPot
carly Simon
barbara Ferrer
Arden
Cortez
Heinerscheid
something funky is going on.
Posted on 4/10/23 at 11:05 am to Sun God
quote:
Tbf domestic beer is possibly the easiest product to switch brands on
What do we think baws:
I think them 2 guys is fricking
Posted on 4/10/23 at 11:06 am to tigerinthebueche
quote:
were when Kapernick started his shite
God, this showed how bitch made most conservatives are. Dude took a knee and people lost their minds like he was shooting people.
Posted on 4/10/23 at 11:09 am to GumboPot
You can't educate the crazy out of them.
Posted on 4/10/23 at 11:15 am to WaltTeevens
GFY walt. Yeah, we are horrible folks for expecting a has been QB playing a child's game to respect his country and its flag. Go buy a couple cases of bud lite and support your ilk and the rest of the brain dead democrats
Posted on 4/10/23 at 11:18 am to upgrayedd
quote:
These executive positions typically have nothing to do with experience in the industries they're hired to oversee. I've see it first hand multiple times. They all assume selling or managing widgets is the same whether or not it's beer or cars or cosmetics or toothpaste. It doesn't work like that, though.
Bud Light is the top selling beer in the US...by a pretty significant margin. And it has been for a long time. Does anyone realize how bad at your job one must be to frick up this big? As the marketing director for Bud Light you just have to steer the ship, make funny commercials, and not drive head first into an iceberg. Of course, that would require actually knowing your customer base...which mostly just blue-collar folks and those who don't think $17 for a 4 pack of a blueberry pancake flavored beer is a good buy.
Posted on 4/10/23 at 11:18 am to WaltTeevens
quote:
God, this showed how bitch made most conservatives are. Dude took a knee and people lost their minds like he was shooting people.
Really. Why hold Kaperdick on a pedestal like he's some type of civil rights hero who's beyond reproach? The guy doesn't even have the balls to take one for the carnage happening every weekend in Chicago because there's no money in it. This shows what he really cares about.
Posted on 4/10/23 at 11:19 am to Alt26
quote:
Does anyone realize how bad at your job one must be to frick up this big
It’s really not going to have much of an effect
Posted on 4/10/23 at 11:24 am to TackySweater
quote:
It’s really not going to have much of an effect
I don't think bud light will crumble to the ground and after this blows over in a week things will probably return to normal. Buuuuuut in my extremely small sample sized anecdotal experience, I went to the gas station by my house yesterday to grab some beer and the rows for the tallboy 24oz miller lite and coors lites were both empty while the one for bud light was slap full.
Posted on 4/10/23 at 11:24 am to WaltTeevens
quote:
Dude took a knee and people lost their minds like he was shooting people.
You dumbass. It wasn’t just the taking of the knee. It was his whole act of being a mistreated black guy (who happened to have been raised by rich white people). His constant virtue signaling and bitching is what brought everyone to hate him.
Posted on 4/10/23 at 11:24 am to Alt26
quote:
pack of a blueberry pancake flavored beer is a good buy.
Posted on 4/10/23 at 11:34 am to Alt26
quote:
Bud Light is the top selling beer in the US...by a pretty significant margin. And it has been for a long time. Does anyone realize how bad at your job one must be to frick up this big? As the marketing director for Bud Light you just have to steer the ship, make funny commercials, and not drive head first into an iceberg. Of course, that would require actually knowing your customer base...which mostly just blue-collar folks and those who don't think $17 for a 4 pack of a blueberry pancake flavored beer is a good buy.
All she had to do was grab the wheel of the ship and keep moving forward, but I'm convinced that she never had any intention of doing so. It seems that she had an agenda from the outset fueled by ESG and social media trends. Whoever hired/vetted her is more so to blame than her.
Posted on 4/10/23 at 11:34 am to Lawyered
quote:
tailgate
I'm interested to see if this sticks all that way to football season. The parade grounds will look very different if it does.
Posted on 4/10/23 at 11:40 am to GumboPot
Frat boys heading to Spring Break won't pay attention as they pour it into a funnel.
Posted on 4/10/23 at 11:41 am to GumboPot
it boggles my mine that the idea that they should be doing the exact opposite of this campaign didn't slap them in the face.
they are catering to the FAR left crowd, all of which i can guarantee you were not, and will not, be drinking Bud products. Make a campaign to speak out against that, or at the very least, say the Budweiser doesn't give a frick who you are and that they focus on making quality beer for everyone, would solidify their core and made them stand out from their competitors by addressing stupid wokeism.
they are catering to the FAR left crowd, all of which i can guarantee you were not, and will not, be drinking Bud products. Make a campaign to speak out against that, or at the very least, say the Budweiser doesn't give a frick who you are and that they focus on making quality beer for everyone, would solidify their core and made them stand out from their competitors by addressing stupid wokeism.
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