- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
1
Posted on 8/6/26 at 1:33 pm to MAROON
quote:
perfect name. In a few years Ford execs will not be able to fathom why no one wants to buy their mid-size EV truck, and they have to write-off billions
Like they had to do with the lightening.
Posted on 8/6/26 at 1:33 pm to TimeOutdoors
A ford EV. What could go wrong? 
Posted on 8/6/26 at 1:42 pm to TimeOutdoors
They lost billions on the “Lightening”
quote:
Ford faced massive financial losses on the F-150 Lightning, losing between $36,000 and $44,000 on every single electric truck sold
Posted on 8/6/26 at 1:42 pm to F1y0n7h3W4LL
Where did you find the photo?
Posted on 8/6/26 at 2:06 pm to TimeOutdoors
What a dumb name. Whoever approved that should be fired.
Posted on 8/6/26 at 2:14 pm to Beessnax
For a commuter EV truck, that is pretty solid looking IMO.
I do wish they'd stop with the solid front face grill. I know there's no engine that needs air, but they could be more creative with that.
I do wish they'd stop with the solid front face grill. I know there's no engine that needs air, but they could be more creative with that.
Posted on 8/6/26 at 2:15 pm to Shexter
Oh that second pic has a grill, but that truck looks worse otherwise
Posted on 8/6/26 at 2:17 pm to CatfishJohn
I would consider something like this for a third car for commuting, running errands, things that need a truck bed.
If it's really sub30k.
If it's really sub30k.
Posted on 8/6/26 at 2:19 pm to paperwasp
That motortrend picture is only a drawing. The design hasn't been revealed yet, but it is much smaller than the Ridgeline. Think size similar to a 90s Ranger, but lower to the ground and 4-door.
Posted on 8/6/26 at 3:18 pm to TimeOutdoors
quote:
Where did you find the photo?
Typed in Ford Fathom in my browser, enter, clicked images and voila!...LINK
Posted on 8/6/26 at 3:33 pm to F1y0n7h3W4LL
Definately the gheyest vehicle camo ive ever seen a brand use.
Posted on 8/6/26 at 3:46 pm to Kcrad
quote:
By Ford F150 Lightning do you mean the Lightning model Ford discountinued?
Probably can get there 25s that never left the lot for half price. I have a Lightning. I like it. In my town in East Texas there is Tesla dealership. I see Teslas all over the place.
Posted on 8/6/26 at 3:47 pm to TimeOutdoors
an electric Maverick.
Should be called the Ranchero.
Should be called the Ranchero.
Posted on 8/6/26 at 3:49 pm to TimeOutdoors
I can't Fathom ever purchasing one..
Posted on 8/6/26 at 3:49 pm to Cdawg
quote:
An EV Maverick?
If I recall correctly, Ford discontinued the Lightning with the intent of introducing this truck as a smaller, cheaper product. I also remember they plan other types of cars that will build off the same frame. Like a sedan and SUV etc.
Posted on 8/6/26 at 3:55 pm to NoBoDawg
quote:
The….Fathom?!!!? What a dumb name. I know Ford likes their “F & E” names but cmon.
Would it be accurate to say that you can’t fathom it?
Posted on 8/6/26 at 4:22 pm to CatfishJohn
quote:
For a commuter EV truck, that is pretty solid looking IMO.
I do wish they'd stop with the solid front face grill. I know there's no engine that needs air, but they could be more creative with that.
I think this will do much better than the Lightning. Most people either tow with a 1/2 ton or can't convince themselves that they never actually will. This scares people from the electric full size. Most small truck buyers are honest with themselves that they will never tow and an EV makes sense in that format.
Posted on 8/6/26 at 4:48 pm to GetBackToWork
quote:
This truck is going to do well in the commercial marketplace. Lots of companies with local dispatch needs will adopt this as they all can return back to the depot each night and recharge. Low maintenance on EV's and a cheap entry price will go a long way.
They need to do a van. That would do really well.
And they need to contract with Tesla for their FSD tech.
Posted on 8/6/26 at 5:44 pm to KosmoCramer
I will consider it. Trucks get crappy gas mileage and being able to pass up gas stations will be a pleasure. I’ll charge it at home.
Page 2 of 3
Popular
Back to top
Follow TigerDroppings for LSU Football News