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re: Apple CEO Tim Cook to step down...

Posted on 4/21/26 at 8:00 am to
Posted by FliesByNight
Member since Apr 2026
57 posts
Posted on 4/21/26 at 8:00 am to
quote:

They have just been treading water since.


I guess it is hard to still have that drive to be peak innovators when simply modest updates yield billions.
Posted by SlowFlowPro
With populists, expect populism
Member since Jan 2004
476002 posts
Posted on 4/21/26 at 8:01 am to
The Jobs' steam was already running out. Tablets were pretty obvious as a next step and were never as impactful as were originally promised, and NOwhere near the iPhone. I just have a feeling Jobs would have kept going into less meaningful/impactful devices, and never would have innovated like they did with the M-series chips.
Posted by castorinho
13623 posts
Member since Nov 2010
87426 posts
Posted on 4/21/26 at 8:07 am to
quote:

They completely and utterly whiffed on AI, set them back years. And the iPhone is just stale, ugly as can be design, heavy and thick as a brick. Feels and looks like a phone from 10 years ago.
Maybe. Maybe not. As someone put it nicely recently, aapl is a an AI hedge. And any setback whatsoever, or even just a slowdown in pace, Aapl will be well positioned to capitalize. The AI concern is certainly real, but it's for sure way overblown.
Posted by notsince98
KC, MO
Member since Oct 2012
22028 posts
Posted on 4/21/26 at 8:16 am to
quote:

Apple hasn’t had vision of their future since Jobs dying. New versions of the iPhone were leaps forward back then. They have just been treading water since.


Not an apple fan but this isn't an apple issue. it is a technology issue. Phones have evolved to the point where there is no room for leaps forward and only micro steps at a time. Everyone in the industry has the same problem.
Posted by prplhze2000
Parts Unknown
Member since Jan 2007
58105 posts
Posted on 4/21/26 at 8:20 am to
The problem with the iPads is Apple keeps their functions limited so they don't compete with MacBooks. They could do much more if Apple allowed them to do so.
Posted by usc6158
Member since Feb 2008
39065 posts
Posted on 4/21/26 at 8:25 am to
quote:

Maybe. Maybe not. As someone put it nicely recently, aapl is a an AI hedge. And any setback whatsoever, or even just a slowdown in pace, Aapl will be well positioned to capitalize. The AI concern is certainly real, but it's for sure way overblown.



They have less CapEx exposure obviously, but they still have plenty of AI exposure in the form of being the hardware basis for on-device consumer AI.
Posted by UltimateHog
Thailand
Member since Dec 2011
69447 posts
Posted on 4/21/26 at 8:25 am to
Not overblown at all, very justified. Crawling to Google to power Siri is embarrassing.
Posted by tadman
Member since Jun 2020
5432 posts
Posted on 4/21/26 at 8:36 am to
quote:

Their profits and market value have soared under Cook. That’s the point of any company. Not sure what the next great idea will be. At some point it’s just incremental improvements. Jobs was good at innovation but terrible at business.



Yep, the end of the wondeful and cool years of Apple were long ago. This is like when GM started churning out a bunch of crap cars that all looked alike to maximize profits.

Anymore the only reason to get a new phone is because they stopped supporting your current phone. Kinda sucks.
Posted by sosaysmorvant
River Parishes, LA
Member since Feb 2008
1492 posts
Posted on 4/21/26 at 8:46 am to
Who will kiss Trump's arse now?
Posted by BlackPot
Member since Oct 2016
2674 posts
Posted on 4/21/26 at 8:53 am to
quote:

Meh, they are always behind in tech. They just market better.


No they are not. They are right there with all the other tech. They just don't push out every single feature that they can so you have to get the new device. And now days, there just isn't really anything life changing anymore. All devices are basically the same for 90% of users. And yes, they do market and brand better.
Posted by BoogaBear
Member since Jul 2013
7309 posts
Posted on 4/21/26 at 9:00 am to
quote:

No they are not.


Go spec for spec ANY year for the last 10 years with other flagship devices and revisit your answer.

Apple is always behind in tech. They market it as "it just works" in their Fischer Price ecosystem.

Year over year they release new devices with hardware that has been out for years and everyone jumps all over it.
Posted by 3deadtrolls
lafayette
Member since Jan 2014
6891 posts
Posted on 4/21/26 at 9:23 am to
quote:

I mean, AI is a pretty massive innovation and Apple completely missed the boat


And as a Mac user, that's been great. Much better than the shite show of Microsoft cramming Copilot into every last nook and cranny of Office and Windows 11.
Posted by Pettifogger
I don't really care, Margaret
Member since Feb 2012
87240 posts
Posted on 4/21/26 at 10:00 am to
Yeah it's a tech problem, not a specifically Apple problem.

I agree that Tim's stewardship of certain products was a bust or at least sloppy - maps, car, Siri. And those are the consumer things that make Apple fun to the average person.

But he also helmed Apple becoming a world leader in SoC design and mastering that vertical integration. Which is why he's lauded as an elite business leader.
Posted by Pettifogger
I don't really care, Margaret
Member since Feb 2012
87240 posts
Posted on 4/21/26 at 10:01 am to
quote:

Go spec for spec ANY year for the last 10 years with other flagship devices and revisit your answer.

Apple is always behind in tech. They market it as "it just works" in their Fischer Price ecosystem.

Year over year they release new devices with hardware that has been out for years and everyone jumps all over it.


Go ask fledgling Intel if Apple is "behind in tech"
Posted by prplhze2000
Parts Unknown
Member since Jan 2007
58105 posts
Posted on 4/21/26 at 10:10 am to
Friend was just telling me how he loved to use the eraser function on pictures on his iPhone. Then he said yeah, I know. Google rolled that out years ago.
Posted by GreatLakesTiger24
Member since May 2012
60484 posts
Posted on 4/21/26 at 10:20 am to
I just bought a brand new m5 MacBook Air and it’s amazing. The computer nerds will never get me to leave apple
Posted by RummelTiger
Official TD Sauces Club Member
Member since Aug 2004
93576 posts
Posted on 4/21/26 at 10:25 am to
quote:

Their profits and market value have soared under Cook. That’s the point of any company.


Up to a point.

It was their innovation that allowed them to get there - it's the classic chicken/egg scenario.

quote:

Not sure what the next great idea will be. At some point it’s just incremental improvements.


And this is why having innovators is so important - to see PAST what are just incremental improvements.

quote:

Jobs was good at innovation but terrible at business.


There certainly needs to be a balance of both.
Posted by CollegeFBRules
Member since Oct 2008
25700 posts
Posted on 4/21/26 at 10:48 am to
quote:

So that’s been what, the last 6-12 months?


You’re joking, right?
Posted by Spankum
The Sip
Member since Jan 2007
62078 posts
Posted on 4/21/26 at 10:56 am to
quote:

If Jobs came back to life for a day, he would lose his shite that Siri was still unusable 15 years later.



Honestly, I use Siri many times every day and don’t have any problems at all with it.
Posted by CollegeFBRules
Member since Oct 2008
25700 posts
Posted on 4/21/26 at 10:59 am to
quote:

Apple developing its own silicon/chips and incorporating them into their closed system was massive....just massive within a sphere of shrinking influence.


I actually don’t think you could be further off than you are with this. Apple having their own chips and their own hardware means:

1. They are the gateway to all of this miraculous AI out there (Meta can lead the way on AI, but cares about Meta’s avocado?)

2. As chips and processing power gets more expensive, Apple is in a prime place to allow people to use AI loaded on its own machines (even if it’s Claude, OpenClaw, whatever).

Being a hardware company in a world of subscriptions gives Apple a leg up on just about everyone that is only developing AI models and depends on hardware developers to access it.
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