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Jaguar’s sales have tanked

Posted on 7/1/25 at 10:31 am
Posted by DesScorp
Alabama
Member since Sep 2017
9447 posts
Posted on 7/1/25 at 10:31 am
They’ve fired their ad agency for that abomination of a commercial they did, but its too late.

Posted by geauxtigers87
Louisiana
Member since Mar 2011
26637 posts
Posted on 7/1/25 at 10:32 am to
i still remember watching that ad for the first time and thinking how the frick can people be THAT out of touch and see that ad and go yes that 's it
Posted by MrJudgeSmails
B Wood Baw
Member since Jul 2011
356 posts
Posted on 7/1/25 at 10:32 am to
They peaked during Shaun of the dead.
Posted by Dragula
Laguna Seca
Member since Jun 2020
6365 posts
Posted on 7/1/25 at 10:33 am to
Absolute shame what happened to this once great car brand.
Posted by Saint Alfonzo
Member since Jan 2019
27701 posts
Posted on 7/1/25 at 10:34 am to
Jaguar Bud Lighted themselves.
Posted by Codythetiger
Arkansas
Member since Nov 2006
30175 posts
Posted on 7/1/25 at 10:34 am to
Were they the ones who did a car commercial in drag and didn't have any cars in it?
Posted by forkedintheroad
Member since Feb 2025
1295 posts
Posted on 7/1/25 at 10:35 am to
Werent they stopping production anyway?
Posted by SoFla Tideroller
South Florida
Member since Apr 2010
38495 posts
Posted on 7/1/25 at 10:35 am to
Yet, ad agencies will keep hiring vapid white women fresh out of college.
Posted by IAmNERD
Member since May 2017
23442 posts
Posted on 7/1/25 at 10:35 am to
They sold 49 vehicles in one month in Europe?
Posted by OweO
Plaquemine, La
Member since Sep 2009
119838 posts
Posted on 7/1/25 at 10:38 am to
This was... I guess 30 years ago.. But a friend of mine's mom bought a jaguar. She said she wanted a Jaguar since she was a teenager and since her and her husband could afford it, they decided to buy one.. I remember her saying it was the worst purchase she ever made.

I can't remember details, but I just remember mentioning issues she had with it. And again, this was a long time ago, but they are not really all that popular today right?
Posted by boxcarbarney
Above all things, be a man
Member since Jul 2007
25381 posts
Posted on 7/1/25 at 10:39 am to
quote:

i still remember watching that ad for the first time and thinking how the frick can people be THAT out of touch and see that ad and go yes that 's it



Who is their target market? The Capitol from Hunger Games?

Posted by Them
Metry
Member since Nov 2008
11322 posts
Posted on 7/1/25 at 10:39 am to
In fairness, they've stopped making cars other than the F-Pace and even then production is a trickle, but this is still apocalyptic.

Long gone are the days of "Grace, Space and Pace".
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
75957 posts
Posted on 7/1/25 at 10:40 am to
Didn't they stop making all but one model?

Hard to sell cars when you dont make them.
Posted by bbap
Baton Rouge, LA
Member since Feb 2006
96837 posts
Posted on 7/1/25 at 10:41 am to
Even if true less than 50 sales across an entire continent can't be good news.
Posted by Alabama Slim
Team Massie
Member since Jul 2007
10655 posts
Posted on 7/1/25 at 10:44 am to
quote:

Absolute shame what happened to this once great car brand.


They've been a shite brand for 40 years.
Posted by UltimaParadox
North Carolina
Member since Nov 2008
50324 posts
Posted on 7/1/25 at 10:45 am to
Jaguar hasn't built any cars in like two years. So hard to sell cars when they didn't build any to sell
Posted by Codythetiger
Arkansas
Member since Nov 2006
30175 posts
Posted on 7/1/25 at 10:46 am to
My boss bought one and it was a lemon

he got a 2nd one, same thing, lemon law

now he drives a BMW

So i think it's safe to say, they are shite cars now, but I see a bunch of indians bought them out so that makes sense
Posted by UltimaParadox
North Carolina
Member since Nov 2008
50324 posts
Posted on 7/1/25 at 10:48 am to
quote:

Didn't they stop making all but one model?

Hard to sell cars when you dont make them.


They stopped making vehicles altogether back in November 24. They are transitioning the ultra luxury one vehicle approach.

They rebranded the whole company to JLR. Land Rover is the business now
Posted by Alabama Slim
Team Massie
Member since Jul 2007
10655 posts
Posted on 7/1/25 at 10:48 am to
quote:


Who is their target market? The Capitol from Hunger Games?


They want to go all electric and try to transition to a young buyer. The ad campaign was a horrible first impression but that is their plan.
Posted by jaytothen
Member since Jan 2020
8220 posts
Posted on 7/1/25 at 10:58 am to
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