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Message

re: Bud Light has a plan to win back customers

Posted on 8/4/23 at 9:10 am to
Posted by rebelrouser
Columbia, SC
Member since Feb 2013
10682 posts
Posted on 8/4/23 at 9:10 am to
quote:

American light lagers are fungible, and the one that any given drinker chooses is just a matter of habit. They lost their base market. it is not returning.


Exactly. A lot like cigarettes. Once you switch from Marlboro Lights to Camel Lights you are set. The only way Bud Light gains market share is to keep their mouth shut for the next year and then cut their price to be significantly below Coors Light and Miller Lite. That will cost them a lot of money and they will be competing with their own brand Natural Light. American crap light beers all taste the same.
Posted by Bernie Bierman
Member since Mar 2019
1212 posts
Posted on 8/4/23 at 9:24 am to
This is the direction you wanted to go, AB InBev.



Own it, dipshites.
Posted by WhiskeyThrottle
Weatherford Tx
Member since Nov 2017
5350 posts
Posted on 8/4/23 at 9:26 am to
You're logic is almost similar to the logic the bimbo used to promote the dude dressed as a chick.

If you think former Bud Light drinkers would ignore the company alienating them over the "dilly dilly" saying, you're duly scoffing at the former customer base.

Consumers have repeatedly said, if you admit the mistake and apologize, you may get back a portion of the lost business. That is the one thing they refuse to do. They bent the knee, and they lost the leg. They refuse to bend the other knee.
Posted by thermal9221
Youngsville
Member since Feb 2005
13298 posts
Posted on 8/4/23 at 9:49 am to
Eventually moron.
Eventually they would get business back.
I didn’t say everyone would go back.
Posted by RougeDawg
Member since Jul 2016
5909 posts
Posted on 8/4/23 at 9:55 am to
Enough people are dumb enough that just changing from a blue to a white can and calling it Budweiser Light would do wonders for sales.
Posted by I B Freeman
Member since Oct 2009
27843 posts
Posted on 8/4/23 at 9:55 am to
What I would appreciate is returning to the Budweiser formulation they were using in 1980.

I read an article years ago about how they were reducing the hops in Budweiser over time because people were buying so much light beer with a much milder taste.

In college when I had the money long neck Budweiser was the beer I wanted. When I was light in the wallet we did Old Milwaukee or something like that.
Posted by MotorbikeMike
Chackbay
Member since Feb 2009
184 posts
Posted on 8/4/23 at 9:58 am to
I agree with you here. Cut their price and many will buy it because it's cheaper. Alot of folks have their morals and I applaud them, but alot more rather have their money in the end.
Posted by roadGator
Member since Feb 2009
140729 posts
Posted on 8/4/23 at 10:02 am to
An apology now would be seen as an insult.

I don’t know any former bud lite guys ever going back.
Posted by SlapahoeTribe
Tiger Nation
Member since Jul 2012
12122 posts
Posted on 8/4/23 at 10:03 am to
The only way to save the Bud Light “brand” at this point is to sell it off to some retired NASCAR champion who starts off by saying “it’s time to again make America’s beer for Americans, by Americans. We’re going to focus on making beer and leave the influencing to the media.”
Posted by GloryToTheDawgs
US Army - Anywhere
Member since Jan 2023
1651 posts
Posted on 8/4/23 at 10:08 am to
quote:

If bud light started doing dilly dilly commercials again, they’d get a chunk of their business back.


Only LSU baws.
Posted by LARancher1991
Baton Rouge
Member since Jul 2015
560 posts
Posted on 8/4/23 at 10:12 am to
What's crazy is every major beer company has in some way done a "woke" campaign. Bud Light just did it at the worst possible time.
Posted by Sharlo
Van down by the river.
Member since Oct 2021
342 posts
Posted on 8/4/23 at 11:02 am to
quote:

American light lagers are fungible, and the one that any given drinker chooses is just a matter of habit. They lost their base market. it is not returning.


Exactly. Before all this, nobody gave a crap. Coors, Miller, or Bud Light were the unremarkably different default selections that would probably in the ice chest for the majority of fishing trips, crawfish boils, BBQs, etc. where a good bit of decent beer was needed and fancy beer wasn't warranted.

It worked because most baws (at least those of us who cut our teeth on the Beast) wouldn't bitch about the selection, regardless of which of the 3 we preferred.

Bud Light is probably off of that list forever because (1) lots of people are pissed and (2) now someone will always bitch if it's in the ice chest.

They done.
Posted by Zach
Gizmonic Institute
Member since May 2005
112610 posts
Posted on 8/4/23 at 11:11 am to
This Bud Light disaster is starting the scare the hell out of other woke companies. The CEO of Disney has recommended to his board that they stop the release of Snow White (which is extremely woke).
The board is in controversy about what to do.
Posted by Jimbeaux
Member since Sep 2003
20137 posts
Posted on 8/4/23 at 11:20 am to
quote:

The plan to win back beer drinkers is to stay away from controversial topics


How are they supposed to virtue signal without ‘controversial topics’?

Can’t do it Sally.
Posted by HubbaBubba
F_uck Joe Biden, TX
Member since Oct 2010
45851 posts
Posted on 8/4/23 at 12:09 pm to
quote:

American crap light beers all taste the same.
Yuengling Flight somehow breaks that mold. Not sure what they did, but it has the cleanest beer taste of all light beers, in my opinion.
Posted by LSULaw2009
Baton Rouge
Member since Feb 2008
1696 posts
Posted on 8/4/23 at 12:16 pm to
quote:

Bring back Spuds McKenzie!


The irony of the fact that it was a female dog portraying a male dog mascot seems to fit this whole situation.
Posted by deeprig9
Unincorporated Ozora, Georgia
Member since Sep 2012
64214 posts
Posted on 8/4/23 at 12:56 pm to
I only speak for myself, but I have to think there are hundreds of thousands of others out there like me.

I quit drinking Bud Light a couple weeks before the Dylan thing happened. It was for a simple reason, I watched Smoky and The Bandit for the first time since childhood, wherein they are bootlegging Coors. The next time I went to the beer store, I got Coors. I really enjoyed it. So I kept buying it. Then the "boycott" started.

My neighbor doesn't follow poli and is likely unaware of the Dylan situation, and she still drinks Bud Light. She was out of town and asked me to water plants, feed dog, and help myself to a beer from the fridge. So I did, it was Bud Light. Nobody was around, so I figured why not. I ended up pouring it out because it was so disgusting. I think so many people's pallets have changed in the last few months to whatever their new beer is, they will never go back for that reason alone.
Posted by Goonie02
Member since Dec 2019
2520 posts
Posted on 8/4/23 at 12:59 pm to
I thought the gays and trannies were a large percentage of the population. all the rainbow bullshite being shoved in our faces 24/7 seems to suggest this.

why is Bud Light not doubling down on catering to the LGBBQ community? why focus on football? are they insinuating that gays and trannies aren't as ubiquitous as most of us are led to believe. very embarrassing.
Posted by alphaandomega
Tuscaloosa
Member since Aug 2012
13635 posts
Posted on 8/4/23 at 1:26 pm to
I dont care what they do. I will never drink another AB product.

I will not even drink it if it is free, and comes with a free side of chicken wings.

I hope they wither on the vine and die. I doubt they will but any success they have will not be because of me.

Posted by Corso
Atlanta
Member since Feb 2020
10813 posts
Posted on 8/4/23 at 2:04 pm to
quote:

that are heavy on themes of football and country music


Once again they are telling on themselves. This is what they think of normal people that don't want trans shite shoved in their face, just a bunch of bumpkins who do nothing but watch football and listen to country music. This is the label they've slapped on everybody who stopped buying Bud Light because of their elite enlightened virtue signaling. "We gotta get the rednecks back y'all, football and some country should do it". frick them
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