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re: Okay, I've noticed every other commercial features a bi-racial couple and children.

Posted on 4/15/18 at 7:07 am to
Posted by NIH
Member since Aug 2008
112734 posts
Posted on 4/15/18 at 7:07 am to
Wrong, they're just trying to appeal to the massive market of mixed racial couples!
Posted by hogcard1964
Illinois
Member since Jan 2017
10598 posts
Posted on 4/15/18 at 7:16 am to
I admit its pretty strange to see all of these mixed race couples on television, but I really don't care. It's pretty transparent as to what they're trying to push.
Posted by Obtuse1
Westside Bodymore Yo
Member since Sep 2016
25849 posts
Posted on 4/15/18 at 7:16 am to
quote:

Wrong, they're just trying to appeal to the massive market of mixed racial couples!


Marketing is not always, in fact rarely for an established company, trying to appeal to the largest demographic. Many products and services have high customer retention rates (beer and cigarettes are the two highest) so once you have a customer you tend to keep them, customers tend to be loyal. Advertising often is targeting the fast-growing demographics. Mixed race individuals is a fast-growing demographic. 40 or so years ago only 1% of babies born in the US were multi-racial, now it is over 10%. One has to keep in mind that multi-racial spreads out through the generations so the projected growth rate is significant.
Posted by starsandstripes
Georgia
Member since Nov 2017
11897 posts
Posted on 4/15/18 at 7:28 am to
quote:

Hilarious that idiots like OP get mad at shite like this. Why in the blue frick would you take issue with increased depictions of racial harmony such as interracial couples?


So it's just harmony, that's the key issue?
How about commercials with Russians and Americans having a great time drinking beer - would that harmony be acceptable in today's world? Or do you think liberals would be shitting their pants declaring the commercial was some Republican mind frick?

You can't ignore the fact that some topics are contentious and prone to virtue signaling and lecturing.

Our biology and our evolution has programmed us to pick up on patterns, whether we like it or not. Walk down the street and tell me how many interracial couples you see - now watch commercials and tell me how many. You may not be able to precisely quantify, but you will see patterns and you will notice they don't match.

We notice the pattern of virtue signaling and lecturing. We notice the pattern in commercials - our minds put them together and the message is received. People complain - not because of the harmony, but because of the perceived lecturing. Humans don't like to be controlled and they don't like insinuations that they are criminal, racist, lack integrity, etc. This is inescapable. You can attack it as fallacious thinking and that has merit, and would compel us to dig into the motives behind the commercials, but attacking it as some sort of racial bias emerging is foolish.

Proof of this is that people complain about the commercials and generally don't remember what the commercial was for. The patterns, the context, and the inferred message take precedence.

If we didn't have the constant drumbeat of lecturing, there would be no negative reactions to these ads. You condition people to associate negative things with certain items, then put items in their faces - take a guess at the reaction you're going to get - negative.

Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 4/15/18 at 7:35 am to
I don't really care. But I do notice.

I guess I find it amusing for a different reason.

People think white people are the only ones supposedly bothered by mix race couples but trust me on this one.

NO ONE gets more pissed about a mixed couple than black women do when it's successful black male/hot white female.
Posted by tigerpawl
Can't get there from here.
Member since Dec 2003
22366 posts
Posted on 4/15/18 at 7:36 am to
A friend and I both noticed the same thing. Getting worse over the last 60 days. It's just stupid. Over-reaching by pandering PC's.

For the record, my natural, unfiltered, reptilian reaction to bi-racial couples: there's just something wrong with it. Upsets the natural order of things.
This post was edited on 4/15/18 at 7:39 am
Posted by Brazos
Member since Oct 2013
20362 posts
Posted on 4/15/18 at 7:38 am to
I have a little bit of black in me (9th great grandmother was an African slave from the Congo) and it bothers me how commercials are presented today.

I guess I'm just an Uncle Tom to whoever downvoted me.
This post was edited on 4/15/18 at 8:19 am
Posted by TimeOutdoors
AK
Member since Sep 2014
12123 posts
Posted on 4/15/18 at 7:39 am to
If it’s a public traded company the advertising has to feature multiple races if more than one person appears in the ad/commercial (with a few allowable exceptions). I did a project back in 2002-3003 with one of these companies and it was a rule then...this isn’t something new. Flip through a magazine and browse the ads, turn on any tv station..nothing new here.
Posted by ShortyRob
Member since Oct 2008
82116 posts
Posted on 4/15/18 at 7:40 am to
I think it's funnier how if you went by TV these days, you would assume everyone has at least one pair of close friends who were a long term gay couple.
Posted by starsandstripes
Georgia
Member since Nov 2017
11897 posts
Posted on 4/15/18 at 7:41 am to
quote:

quote:

Companies which sell things want to appeal to everyone.


That can't be it, it makes too much sense.


Actually it makes no sense. No one is remembering the product being advertised. They are remembering the implied lecture.

These commercials are epic failures - they leave the consumer remembering something other than the product.
Posted by tigerpawl
Can't get there from here.
Member since Dec 2003
22366 posts
Posted on 4/15/18 at 7:44 am to
quote:

Flip through a magazine and browse the ads, turn on any tv station..nothing new here.
You're missing the point, my dear liberal in denial. It's the frequency in question. There's an agenda in play.
This post was edited on 4/15/18 at 9:35 am
Posted by udtiger
Over your left shoulder
Member since Nov 2006
99150 posts
Posted on 4/15/18 at 7:47 am to
Biracial couples/kids
Homosexuals/alternative lifestyles

Are being represented in media (commercials and programming) far above what they are as a percentage of the population.

This is for any number of reasons:

They buy shite too
Guilt about previous omission
Guilt about previous mistreatment (real, or perceived)
Self esteem building

Whether the above are valid or not, they do not explain why white men are almost universally portrayed as either incompetent or evil, or both.

It's the latter that lends support to the thought this is the result of some sort of nefarious plan.
Posted by RCDfan1950
United States
Member since Feb 2007
35005 posts
Posted on 4/15/18 at 7:48 am to
Responsible advertising, bh. Promoting unity.

Posted by uway
Member since Sep 2004
33109 posts
Posted on 4/15/18 at 7:49 am to
These commercials are serving nicely to wake everyone up to the social engineering that’s been going on. Hopefully it’s not too late.
Posted by Obtuse1
Westside Bodymore Yo
Member since Sep 2016
25849 posts
Posted on 4/15/18 at 7:54 am to
quote:

Actually it makes no sense. No one is remembering the product being advertised. They are remembering the implied lecture.

These commercials are epic failures - they leave the consumer remembering something other than the product.


If the people who feel lectured to don't remember the product then it is a net zero negative impact for the product. The people getting the basic warm fuzzy seeing people like themselves would produce a net positive. This would make ad men very happy but it just isn't the case.

BTW you may have missed it but I posed a question to you about how you would choose the racial makeup of commercials if you were a creative or would you simply avoid using people all together?
Posted by Obtuse1
Westside Bodymore Yo
Member since Sep 2016
25849 posts
Posted on 4/15/18 at 7:56 am to
quote:

These commercials are serving nicely to wake everyone up to the social engineering that’s been going on. Hopefully it’s not too late.


Assuming there is a grand plan to socially engineer us to beige outside of the negative of being manipulated what do you see as the concern that you hope it is not too late to avoid?
Posted by CarrolltonTiger
New Orleans
Member since Aug 2005
50291 posts
Posted on 4/15/18 at 7:59 am to
quote:

Who the frick cares? My God this is the dumbest thing to bitch about, also it's not true.


It is true, 50% may be low, and it does represent an agenda. It is interesting how and why the media chooses to misrepresent society in this manner.
Posted by ChineseBandit58
Pearland, TX
Member since Aug 2005
42796 posts
Posted on 4/15/18 at 8:04 am to
quote:

Who the frick cares? My God this is the dumbest thing to bitch about, also it's not true.


I care - I have been noticing this trend for some time now - and it is nothing more than a concerted effort to marginalize white families and to make them seem 'odd' to the next generations who see nothing but 'happy mixed race families' while the only representation of a white male is the bumbling idiot who cannot cope with a water hose.

quote:

also it's not true


If you deny there is a strong over representation of non-white couples in commercials you are being willingly mendacious.

How do you explain this dissonance with the real world if not a dedicated attempt to cater to a progressive agenda?

Is it a coincidence??
Posted by Champagne
Already Conquered USA.
Member since Oct 2007
48494 posts
Posted on 4/15/18 at 8:06 am to
It'll be OK.

The white girls will be happy to comply!

Posted by ChineseBandit58
Pearland, TX
Member since Aug 2005
42796 posts
Posted on 4/15/18 at 8:08 am to
quote:

The only difference is the racial makeup of the actors involved.


So - you are stating that there is no agenda behind this unassailable observation of TV ads showing a rare demographic as overwhelmingly 'normal?'

Are you really saying that is it just coincidence?

If not a coincidence it is the result of a plan - In your opinion, what is the objective of this plan?

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