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re: NBA Playoff Ratings Crash by 23%, Lowest Watched in 5 Years

Posted on 9/1/20 at 2:39 pm to
Posted by Rebel
Graceland
Member since Jan 2005
143806 posts
Posted on 9/1/20 at 2:39 pm to
Only 23%.?

I’m disappointed.
Posted by roadGator
DeBoar’s dome
Member since Feb 2009
157823 posts
Posted on 9/1/20 at 2:40 pm to
Add in zero fans in the stand and that is a big hit.
Posted by Azkiger
Member since Nov 2016
28141 posts
Posted on 9/1/20 at 2:40 pm to
quote:

The league has tried to blame the coronavirus and its effects;


So the virus that's making people stay home, and closer to their TVs, is to blame for your low ratings?
Posted by noonan
Nassau Bay, TX
Member since Aug 2005
37013 posts
Posted on 9/1/20 at 2:41 pm to
quote:

Only 23%? I was hoping for more to be honest but hope football has the same fate.


Football will probably be a lot worse.
Posted by TeddyPadillac
Member since Dec 2010
30344 posts
Posted on 9/1/20 at 2:43 pm to
looked it up myself:


From this past weekend:
quote:

Buoyed by a strong finish spilling into the prime time window, the 2020 BMW championship was up 10% from 2019’s playing, drawing a 2.3 and 3.4 million average viewers on NBC. Jon Rahm defeated Dustin Johnson after both made unbelievable 18th green putts, one in regulation (Johnson) and the latter in the sudden death (Rahm).

The 2020 BMW was played a week later than last year and without NFL preseason competition.

The 2.23 final round rating almost won the sports weekend, falling just short of NASCAR’s Saturday race but easily outdrawing several NBA playoff games on cable.



PGA Championship was on Aug 9th weekend:
quote:

ESPN, which is taking its whack at the TV golf piñata with this week’s PGA Championship, reported that ratings from the first day of the tournament were the best in five years.

According to a release from the company, Thursday’s opening round averaged 1.246 million viewers, the best since 2015 and the second-best opening round in the last 10 years. Friday’s round did even better, jumping 43 percent higher to average 1.763 million.

A number of factors are contributing. With a prime-time slot on the East coast, the telecasts were destined to be successful, but the improvement in numbers — the broadcast peaked with 2.26 million viewers from 7-7:15 p.m. ET — is reason for TV execs and Tour officials to rejoice.


From Aug 2nd tourney:
quote:

The final round of the WGC-FedEx St. Jude Invitational in Memphis saw an even bigger jump, with viewership up almost 40 percent from last year. The only Tour event with a bigger audience thus far was for the Jack Nicklaus-hosted Memorial.



From the weekend before, July 26th:
quote:

The numbers have been up across the board for CBS, including an 11 percent spike over last year’s rating at the 3M Open in Minneapolis, which didn’t boast a big-name field.
Posted by Dawgwithnoname
NE Louisiana
Member since Dec 2019
4278 posts
Posted on 9/1/20 at 2:55 pm to
quote:

coronavirus and its effects;


quote:

Ratings Crash


Gtfo
Posted by i am dan
NC
Member since Aug 2011
31671 posts
Posted on 9/1/20 at 2:56 pm to
I was hoping for a bigger crash. 23% ain't enough.
Posted by DomePatrol1980
Member since Mar 2018
921 posts
Posted on 9/1/20 at 2:57 pm to
Right, because people being forced to spend more time at home would cause them to watch less TV.
Posted by bod312
Member since Jul 2015
846 posts
Posted on 9/1/20 at 2:59 pm to
quote:

The league has tried to blame the coronavirus and its effects;


Wouldn't COVID only increase viewership? No in game fans (not a big number but still), no new TV programs due to COVID, no bars (so less likelihood of miscounting group watches), very little else to do.

I just don't even know how you would spin the COVID angle to say it would hurt viewers.
Posted by Jwho77
cyperspace
Member since Sep 2003
84310 posts
Posted on 9/1/20 at 3:01 pm to
quote:

On the MSB, the thread for Saturday’s games (three total games, including the Lakers and Lebron) was 10 total pages.


On the same night, the Austin Peay vs. Central Arkansas thread was 18 pages.

Posted by Summer of George
Baton Rouge
Member since Apr 2010
6110 posts
Posted on 9/1/20 at 3:03 pm to
Still not enough
Posted by Homesick Tiger
Greenbrier, AR
Member since Nov 2006
56146 posts
Posted on 9/1/20 at 3:04 pm to
Bullridings, rodeos and fishing shows will be the sports of choice by the first of Nov.

Fine by me.
Posted by NC_Tigah
Make Orwell Fiction Again
Member since Sep 2003
138899 posts
Posted on 9/1/20 at 3:05 pm to
quote:

Lowest Watched in 5 Years
I'm disgusted it is that high.
Posted by moneyg
Member since Jun 2006
63040 posts
Posted on 9/1/20 at 3:18 pm to
quote:

And at a time where people are dying for sports to watch


were dying

The sport that reminds people what sports are about and doesn't throw politics into the mix will own the sports market.

But, right now, people have become used to not caring about sports.
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134141 posts
Posted on 9/1/20 at 3:19 pm to
I love the NBA playoffs, and watch it religiously. Have been enjoying it (even though my Spurs missed the postseason for the first time in 22 years )

That said, them trying to blame cratering ratings on COVID is absolute lunacy.
Posted by moneyg
Member since Jun 2006
63040 posts
Posted on 9/1/20 at 3:21 pm to
quote:

How? All things being equal, they should have expected a decent INCREASE in viewership due to all the folks at home, and all the sports that was cancelled, i.e. fans starving for sports on TV.

A 23% decrease is, in reality, a 40% decrease from what could have been, if this was in fact, about BASKETBALL!!



Well, you could make the case that the games just aren't as exciting or meaningful given the environment.

I don't think that's the issue, but those looking for reasons will point to the bubble and its effect.
Posted by ShoeBang
Member since May 2012
22271 posts
Posted on 9/1/20 at 3:21 pm to
quote:

NBA Playoff Ratings Crash by 23%


Think about how big of an opportunity they squandered here. Ratings drops vs last year are one thing, but no real sports have been on TV for 6 months.

This should have been (pun) a layup for the NBA to rake in tons of extra ad revenue.

These losses are actually an order of magnitude or two bigger than 23% in real world impact.

Sort of like throwing a 103 yard pick 6
Posted by Topisawtiger
Mississippi
Member since Oct 2012
3696 posts
Posted on 9/1/20 at 3:22 pm to
I truthfully do not know one person that watches the NBA. My son was a huge Lebron fan. Lord not anymore.
Posted by TigerDave79
Member since Sep 2013
156 posts
Posted on 9/1/20 at 4:20 pm to
I was a huge NBA fan, always looking forward to the playoffs. I knew the players had different views than me, but they weren’t being thrown in my face. I still watched with all the divisive messages after the return because I wanted to see the Pels. The walkout last week was the final straw. These millionaires refusing to work because they live in this oppressive nation is laughable. I’m out.
Posted by Lawyered
The Sip
Member since Oct 2016
38354 posts
Posted on 9/1/20 at 4:21 pm to
That and they play at like 3 pm..,
I wouldn’t watch it anyway but some people are actually working
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