For Those with Eyes to See...another peak inside the DeSantis/GOP Club closet.

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Glenn Beck and Ben Shapiro enter messaging, with club financing… and we’re off. Ted Cruz in 2014, is Ron DeSantis in 2022.

EXCLUSIVE: DeSantis Playbook Outlines Florida’s Freedom Agenda

The UniParty issue does not start in Washington DC, it surfaces in Washington DC.

The UniParty agenda, the origin of the crap that we see surface in a toxically corrupt federal government, starts IN YOUR STATE.

The UniParty is an outcome of the private organizations that run the political parties known as the RNC and DNC. This is where almost all voters and political followers get lost.

The Republican and Democrat parties are not affiliated with any construct of the United States government. They are private entities, private clubs, corporations that can establish any set of rules and regulations for the people within the club/party. That’s where the origin of the feces begins.

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You may remember when never-trumper Glenn Beck was on the verge of bankruptcy, that’s when the weakness was identified by the bankers. The same bankers who have long exerted influence in our national conversation. The same bankers behind Ben Shapiro, not coincidentally another tenured ‘never-trumper.’ As much as things change, almost everything stays the same.

Shapiro and Beck…. It’s the multinational finance group within the worst part of the political manipulation sphere. Cruz in 2014 (prepping for 2016) is DeSantis in 2022 (prepping for 2024). EXACT SAME management group. EXACT SAME media. {link}

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As we noted in the Managing of Ron DeSantis, the technique is Norman Rockwell (optics) and Ward Cleaver (tones), soft hues and gentlemanly pastels.

Club branding is subtle on the image front, but very clear on the substantive messaging side. Social issues selected to maximize camp coalition, and influence base.

Consistently present political messaging where the republican voter base can say “yes.” Keep the “yes” messaging at the forefront (social emphasis). Focus on values. Schools, kids, safety, woke pushback, media bias etc, keep the audiences nodding yes. Ultimately, it’s a sales technique. Identify with the target to influence their decisions.

Issues around multinational & corporate economics, hard lines, foreign policy, all these things must be avoided – except in general terms. The U.S. Chamber of Commerce is not to be challenged, not really. Keep the message social and build the emotional connection. It is harder to break an emotional bond than a logical or cognitive bond.

These are the political techniques of Lee Atwater that still make up the bulk of the GOPe club playbook. The greatest skill of the professionally republican is to present the illusion of choice in such a way as the voters do not see it.

Keep in mind, back in Washington DC both clubs are collaborating on the Trump removal program because both clubs’ benefit.

If we watch closely, we will see a MAGA-lite, professionally controlled republican go from five-days as a pupa, to chrysalis, to national club butterfly.

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