quote:

PR Newswire PR NewswireFebruary 2, 2017
AUSTIN, Texas, Feb. 2, 2017 /PRNewswire/ -- YETI®, the leading premium cooler and drinkware brand, is pleased to announce that a binding settlement has been reached in the United States District Court lawsuits brought against RTIC Coolers and brothers John and Jim Jacobsen.

RTIC Coolers and the Jacobsens are required to make a financial payment to YETI; to cease sales of all products subject to the lawsuit – this includes hard-sided coolers, soft-sided coolers and drinkware; and to redesign all products in question.

YETI CEO Matt Reintjes stated, "We are extremely pleased with the results we have achieved. We will continue to defend our innovation and intellectual property. This is a true win."
Further details will be shared as they become available. YETI is not available for further comment on this topic at this point.

9 ...

Report Post

Posted by Motorboat

At the camp

Member since Oct 2007

22681 posts

Posted on 2/2/17 at 11:30 pm to AutoYes_Clown

frick a yeti

0 ...

Report Post

Posted by Rize

Spring Texas

Member since Sep 2011

15780 posts

Posted on 2/2/17 at 11:59 pm to AutoYes_Clown

frick them all team igloo!

1 ...

Report Post

Posted by bird35

Georgia

Member since Sep 2012

12173 posts

Posted on 2/3/17 at 5:07 am to Rize

I hope they don't come after Ozark Trail cups.

2 ...

Report Post

Posted by DawgCountry

Great State of GA

Member since Sep 2012

30549 posts

Posted on 2/3/17 at 5:19 am to bird35

I love my Ozark cups.

I have a Yeit, RTIC, and OT. All the same to me

2 ...

Report Post

Posted by yudaman

Central Texas

Member since Aug 2005

360 posts

Posted on 2/3/17 at 6:41 am to DawgCountry

I bought a 65 and a softpak 30 due to the sale. I guess I'll pick up a 45 while the price is right.

I'll be curious to see what the "redesign" looks like.

1 ...

Report Post

Posted by Teague

The Shoals, AL

Member since Aug 2007

21692 posts

Posted on 2/3/17 at 6:56 am to AutoYes_Clown

Looks like I should have patented that plastic box I invented.

0 ...

Report Post

Posted by jdavid1

Member since Jan 2014

2466 posts

Posted on 2/3/17 at 8:01 am to AutoYes_Clown

Didn't RTIC come out with the square style soft cooler first? I remember seeing it a while back and thinking it was a better idea then the Yeti's vagina of death.

3 ...

Report Post

Posted by Ace Midnight

Between sanity and madness

Member since Dec 2006

89518 posts

Posted on 2/3/17 at 8:20 am to DawgCountry

quote:
I love my Ozark cups.

The Ozark 20 oz are legit - as good a $8 purchase there is. I got a 30 oz RTIC when they were on sale for $12 on Amazon - that was during the Ozark rush and you couldn't find them anywhere.

I just ordered 4 10 oz from the RTIC store - as much curiosity to see if they'll ship or not. The coolers look to be selling out (or getting pulled) fairly quickly.

This post was edited on 2/3/17 at 8:21 am

0 ...

Report Post

Posted by Coater

Madison, MS

Member since Jun 2005

33060 posts

Posted on 2/3/17 at 8:55 am to jdavid1

quote:
Didn't RTIC come out with the square style soft cooler first? I remember seeing it a while back and thinking it was a better idea then the Yeti's vagina of death.

yeah, that's what i was thinking. seems like yeti altered their soft cooler to mimic the design on the rtic

1 ...

Report Post

Posted by bayouvette

Raceland

Member since Oct 2005

4723 posts

Posted on 2/3/17 at 9:11 am to Coater

couldn't even come up with their own design. Steal it make millions pay a small fine and make more money.

2 ...

Report Post

Posted by cgrand

HAMMOND

Member since Oct 2009

38763 posts

Posted on 2/3/17 at 9:16 am to bayouvette

it appears RTIC's misstep was to directly market their cooler as a YETI with the YETI price. they went out of their way to describe their product as identical to YETI...

the courts obviously agreed

1 ...

Report Post

Posted by DownSouthDave

Beau, Bro, Baw

Member since Jan 2013

7369 posts

Posted on 2/3/17 at 9:30 am to cgrand

It probably worked out for them in the long run. They made a name for themselves and seem to have gotten a good reputation. Come up with another design and they have a strong place in the market.

0 ...

Report Post

Posted by sloopy

Member since Aug 2009

6884 posts

Posted on 2/3/17 at 9:33 am to jdavid1

Yeah, it will be interesting to see what they do with the soft sided. I don't really need one, but I guess I probably should order one in case they change it.

This post was edited on 2/3/17 at 9:34 am

2 ...

Report Post

Posted by Sgt_Lincoln_Osiris

Baton Rouge

Member since Dec 2014

1077 posts

Posted on 2/3/17 at 9:46 am to sloopy

*opens wallet*

-buys softpak 30-

Damn you OB

This post was edited on 2/3/17 at 9:46 am

0 ...

Report Post

Posted by jdavid1

Member since Jan 2014

2466 posts

Posted on 2/3/17 at 9:52 am to sloopy

quote:
eah, it will be interesting to see what they do with the soft sided.

I would think if anybody will change the softpack it should be Yeti since they copied Rtic on that.

2 ...

Report Post

Posted by Chad504boy

4 posts

Member since Feb 2005

166246 posts

Posted on 2/3/17 at 9:54 am to jdavid1

RTIC's redesigned hard coolers will be of very little change, watch.

0 ...

Report Post

Posted by NOLAGT

Over there

Member since Dec 2012

13529 posts

Posted on 2/3/17 at 9:57 am to jdavid1

I am pretty sure RTIC also jacked the square soft cooler idea too. I forget the name of the company but there was another company that had some prototypes that looked like the rtic. So says what I remember rtic saw that design and took it to market first. I would guess yeti copied rtic to just play the same game?

RTIC does have the best opportunity still. They thrust themselves into the front of the pack with there stunt. Now if they can redesign and bring the same quality to market for around the same price. YETI is still in trouble....

Me...I went overboard (Damn you UNK) but now im set on coolers probably for the rest of my life