Stanford coach doesn’t like sex driven NIL-Olivia

She mad because she’s ugly and she ain’t got no alibi.

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"This is a step back,"

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No taking a step back is allowing a chick with a dick to compete in women’s sports

She’s mad because she hasn’t seen a real penis in 87 years.

I'll say it again.

While I'm old enough to be Dunne's father, and I don't do TikTok, Olivia Dunne deserves all the credit for building her brand and making her own opportunities. She has obviously worked hard to get in the position she is in. The honest assessment is that she is a smart business person who has created her own marketing opportunity in a crowded space. I have nothing but respect for what she has done.

But Livvy is actaully a VERY good athlete and she happens to be very pretty too. It isn't like she is some talentless slut on tik tok. White liberal women are the worst. I bet they would love her if she was fat and getting abortions.

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It isn't like she is some talentless slut on tik tok.

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Well she’s not talentless but..

Women are supposed to pretty Tara. That's why nobody cares about women's basketball.

Yet, I do not see a single complaint from her about what gymnast, swimmers, track athletes, volleyball players... wear when they compete. But let's get pissed when they use their body image to make money for themselves.

Yummy

But the new flood of money — and the way many female athletes are attaining it — troubles some who have fought for equitable treatment in women’s sports and say that it rewards traditional feminine desirability over athletic excellence. And while the female athletes I spoke to said they were consciously deciding whether to play up or down their sexuality, some observers say that the market is dictating that choice.

Andrea Geurin, a researcher of sports business at Loughborough University in England, studied female athletes trying to make the Rio Olympics in 2016, many of them American collegians. “One of the big themes that came out is the pressure that they felt to post suggestive or sexy photos of themselves” on social media, Geurin said.


She noted that some of the athletes had decided that making public such imagery wasn’t worth it while others had found it was one of the primary ways to increase their online popularity and earning power.

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Scroll through the social media posts from female college athletes across the United States and you will find that a significant through line on many of the women’s accounts is the well-trod and well-proven notion that sexiness sells. Posts catering to traditional ideals about what makes women appealing to men do well, and the market backs that up.

Stanford’s Tara VanDerveer, the most successful coach in women’s college basketball, sees the part of the N.I.L. revolution that focuses on beauty as regressive for female athletes. VanDerveer started coaching in 1978, a virtual eon before the popularization of the internet and social media, but she said the technology was upholding old sexist notions.

“I guess sometimes we have this swinging pendulum, where we maybe take two steps forward, and then we take a step back. We’re fighting for all the opportunities to compete, to play, to have resources, to have facilities, to have coaches, and all the things that go with Olympic-caliber athletics.”

“This is a step back,” she added.

Race cannot be ignored as part of the dynamic. A majority of the most successful female moneymakers are white. Sexual orientation can’t be ignored, either. Few of the top earners openly identify as gay, and many post suggestive images of themselves that seem to cater to the male gaze.

Other than the massive internet audiences, none of this is entirely new. The tension among body image, femininity and the drive to be taken seriously as athletes has been part of the deal for female athletes for generations.

We can go back roughly 70 years, as just one example, to the era of the top tennis player “Gorgeous” Gussie Moran, who grew famous as much for her body-hugging outfits and lacy underwear as for her tennis.



In the 1990s, the two-time Olympic gold medal-winning figure skater Katarina Witt was a Playboy cover model, and she’s hardly the only female athlete to show up in risqué photo spreads.

Think of the Sports Illustrated swimsuit edition or ESPN The Magazine’s Body Issue, in which artful photos of nude athletes have hooked a mostly male audience for years. But those depictions also continue to draw female athletes who see such shoots as a chance to promote body positivity, to feel boldly confident about the physiques they’ve honed through hard work, or to challenge norms about femininity.

Female collegiate athletes are certainly taking advantage of multiple ways to present themselves — while always having to be wary of society’s tendency to objectify.
Haley Jones, an All-America guard at Stanford and a candidate for the Player of the Year Award, said she didn’t want to play up sex appeal. Her endorsement income is driven by a social media image that portrays her as a lighthearted student-athlete without an overtly provocative tone.



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Haley Jones rests her cheek on her hand as she is surrounded by basketballs on either side.
Haley Jones, a senior guard on Stanford’s women’s basketball team, steers away from posting revealing photos on her social media.Credit...Lauren Segal for The New York Times
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Haley Jones stands with her hands tugging her Stanford basketball jersey. Her head is turned to the right and she is smiling.

“That’s not the top topic type of content that I want to post, and my audience isn’t looking for that for me,” Jones said.Credit...Lauren Segal for The New York Times
“I don’t post bikini pictures,” she said in a recent interview. “Not because I don’t want to show my body. It’s because that’s not the top topic type of content that I want to post, and my audience isn’t looking for that for me.”

Welcome to the world of Haley Jones, Inc.

Jones, among the few Black female collegiate athletes considered to be a top endorsement earner, has learned to quickly deconstruct the pros and cons of the new era of commercialization.

She has endorsements with Nike, Beats by Dre, SoFi and Uncle Funky’s Daughter, a hair-care product for women with curly hair, among other companies. Rishi Daulat, her agent, said Jones had made over six figures since the N.I.L. legislation passed but declined to give a specific figure.

Jones was quick to note female athletes can choose not to participate in social media and lose out on the biggest profits. Or they can take part, make money, focus on the supportive fans and hold their breath with a sort of resignation about the swath of online reactions — often leering and sexualized comments on their social media platforms — that show how much they are objectified.

“You can go outside wearing sweatpants and a puffer jacket, and you’ll be sexualized. I could be on a podcast, and it could just be my voice, and I’ll face the same thing. So, I think it will be there, no matter what you do or how you present yourself.”

“This is the society we live in,” Jones added