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re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans

Posted on 4/10/23 at 8:02 am to
Posted by GeauxWrek
Somewhere b/w Houston and BR
Member since Sep 2010
5022 posts
Posted on 4/10/23 at 8:02 am to
Does not matter with the current state of our society she will be soon the CEO of Disney based on this one move alone
Posted by Free888
Member since Oct 2019
2880 posts
Posted on 4/10/23 at 8:03 am to
If Bud Light used marketing that had gays kissing then people could argue queer beer, but they didn’t. They didn’t even have straight people kissing. It was simply about hard working Americans period.

This is completely different - it’s pandering to mentally ill people that dress up as the opposite sex to score ESG points, and crapping on their existing customer base. I just heard about another company using this fraud - Tampax. It’s completely ridiculous.
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
72134 posts
Posted on 4/10/23 at 8:06 am to
quote:

College is a scam because some broad with a degree and zero life or business experience can ascend to a VP role within a decade.


Most colleges have virtually ceased to provide an actual education, instead they’ve been transformed into political re-education camps where young, gullible teenagers are radicalized into anti-American, anti-white woke Marxism.

And it’s the girls who are most susceptible to this indoctrination. This Marketing VP is another prime example.
Posted by McLemore
Member since Dec 2003
34752 posts
Posted on 4/10/23 at 8:16 am to
quote:

She obviously did not take subtraction into account.


Or the fact that any substantial addition would be a short-lived virtue-signal fad.

Does she really think there is a financially significant number of pro-trans folk just waiting to ditch their bubbly and "artisanal" beer for carbonated urine?
Posted by LouisianaLady
Member since Mar 2009
82716 posts
Posted on 4/10/23 at 8:18 am to
quote:

So she went straight from intern at Cheerios to VP of Marketing at AB???



That's what stuck out to me too. What major company would hire someone into a VP role who has never been in that sort of position?
Posted by drexyl
Mingovia
Member since Sep 2005
23324 posts
Posted on 4/10/23 at 8:20 am to
quote:

That's what stuck out to me too. What major company would hire someone into a VP role who has never been in that sort of position?

because it doesn't matter who is in the role. Blackrock tells them what to do and they do it.
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138085 posts
Posted on 4/10/23 at 8:28 am to
quote:

That's what stuck out to me too. What major company would hire someone into a VP role who has never been in that sort of position?


These executive positions typically have nothing to do with experience in the industries they're hired to oversee. I've see it first hand multiple times. They all assume selling or managing widgets is the same whether or not it's beer or cars or cosmetics or toothpaste. It doesn't work like that, though.
Posted by Pax Regis
Alabama
Member since Sep 2007
14852 posts
Posted on 4/10/23 at 8:28 am to
quote:

That's what stuck out to me too. What major company would hire someone into a VP role who has never been in that sort of position?


Yes, this is the kind of shite that happens when you put a 30-32 year old max as the VP of Marketing. That bitch doesn't even drink beer. Hell she won't even have her own children.

Imagine a blue collar baw cracking open a cold bud light with his boys now? How much shite will he be taking? Someone will offer to buy him some panties?

This is a brand killer. The woke crowd will applaud it, but guess what? They generally don't drink beer and aren't starting now. But the guys who do drink beer, won't be drinking Bud Light.
Posted by BugAC
St. George
Member since Oct 2007
56893 posts
Posted on 4/10/23 at 8:41 am to
quote:

lsunurse


Weren't you the same dumbass panicking that Coronavirus was going to kill everyone and your "best friend" was a virologist? How'd that work out?
Posted by VernonPLSUfan
Leesville, La.
Member since Sep 2007
17557 posts
Posted on 4/10/23 at 8:42 am to
quote:

IWHI.
It would take a case of Bud Light to even think about hitting that.
Posted by dcrews
Houston, TX
Member since Feb 2011
32130 posts
Posted on 4/10/23 at 9:00 am to
quote:

So her marketing idea was to target the less than 1% of people of which most probably don’t drink beer and at the same time would then alienate a huge portion of their actual customers?


With as much as you hear about trans people, some people still don't understand exactly how miniscule of a portion of the population they are.
Posted by Floyd Dawg
Silver Creek, GA
Member since Jul 2018
4894 posts
Posted on 4/10/23 at 9:04 am to
When she smiles, it looks like she has a bunch of iPhone chargers in her mouth.
Posted by Doug_H
Baton Rouge, LA
Member since Sep 2013
2656 posts
Posted on 4/10/23 at 10:02 am to
Didn't Dylan "identify" as a teenager? So if Bud Light is promoting transgender by "identification" then aren't they promoting underage drinking as well by that logic??? Bold marketing strategy
Posted by Mo Jeaux
Member since Aug 2008
62404 posts
Posted on 4/10/23 at 10:07 am to
quote:

That's what stuck out to me too. What major company would hire someone into a VP role who has never been in that sort of position?


She didn't. She went from the internship to a two-year stint at Johnson & Johnson, and then spent several year at AB InBev before getting her current role last year.
Posted by Corso
Atlanta
Member since Feb 2020
11789 posts
Posted on 4/10/23 at 10:11 am to
I actually think she knew exactly what she was doing. By pandering to the far left she has now given herself lifelong job security, they wouldn't dare fire her and face the wrath of that disturbed group. Even if she leaves this job she'll get another high level job because she's in the protected group now. I think she also wanted the fame that would come along with something like this. Everybody is talking about her and she's a hero to the far left now. She doesn't give a shite about Bud Light
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138085 posts
Posted on 4/10/23 at 10:21 am to
quote:

I actually think she knew exactly what she was doing. By pandering to the far left she has now given herself lifelong job security, they wouldn't dare fire her and face the wrath of that disturbed group. Even if she leaves this job she'll get another high level job because she's in the protected group now. I think she also wanted the fame that would come along with something like this. Everybody is talking about her and she's a hero to the far left now. She doesn't give a shite about Bud Light


Yep, she knew she could use the "Well, excuse for trying to make brands more loving towards marginalized groups" angle to springboard her into a cushy position at another company where she could spew out the laziest vanilla inclusivity campaign ads for the rest of her life.
Posted by USMCguy121
Northshore
Member since Aug 2021
6332 posts
Posted on 4/10/23 at 10:21 am to
She's so stunning and brave why wouldn't they promote her
Posted by TeddyPadillac
Member since Dec 2010
29752 posts
Posted on 4/10/23 at 10:25 am to
quote:

That's what stuck out to me too. What major company would hire someone into a VP role who has never been in that sort of position?




Posted by Old Money
LSU
Member since Sep 2012
41283 posts
Posted on 4/10/23 at 10:25 am to
Bud Light sent some trans person a beer can with her face on it? Is that all that happened?
This post was edited on 4/10/23 at 11:31 am
Posted by alphaandomega
Tuscaloosa-Here to Serve
Member since Aug 2012
16663 posts
Posted on 4/10/23 at 10:35 am to
quote:

If I were in control of this country I’d have my military carpet bomb every single Ivy League institution. They are pure poison.




Those bombs would do more for America if they were used on large democratically controlled urban areas.
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