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Message
re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans
Posted on 4/9/23 at 8:31 pm to USMCguy121
Posted on 4/9/23 at 8:31 pm to USMCguy121
quote:
so what do you stand to gain?
quote:It seems that's her plan. She doesn't seem like the type to want to stick around at AB. I'm sure there's companies willing to pay her that see this as brilliant, especially since she was able to do it to Bud Light/AB.
Amazing how these people are so good at failing upward.
She'll get some cushy position at some tech company and Bud Light/AB will be left holding the bag, which is actually funny. How the hell this was stamped for approval is honestly an impressive fail.
Posted on 4/9/23 at 8:32 pm to GeorgeTheGreek
quote:
They hired her from Penn. They probably thought she was.
She's credentialed and checks all the ESG boxes
Posted on 4/9/23 at 8:32 pm to GumboPot
Women are in control of marketing today. Women are why everything is bat shite insane.
Posted on 4/9/23 at 8:33 pm to lsunurse
quote:Then this'll blow over in a week or two. As I posted yesterday I saw "baws" buying cases of bud light and Busch at Total Wine and Ultra at Rouses yesterday.
the can with her pic was never going to be made to be sold to the public….it was specially given to her by them
Posted on 4/9/23 at 8:33 pm to saint tiger225
quote:
She'll get some cushy position at some tech company and Bud Light/AB will be left holding the bag, which is actually funny. How the hell this was stamped for approval is honestly an impressive fail.
Believe me, she's daring AB to fire her so she can use it as a badge of honor at her next job
Posted on 4/9/23 at 8:34 pm to La Place Mike
quote:
Seriously? She looks like she's Trans.
Posted on 4/9/23 at 8:34 pm to greenbean
quote:
Bud light will be fine. Maybe some short term losses, but in 2 years, all will be back to normal. Conservatives suck at boycotts. Remember target/gender neutral restrooms boycott of 2016? Remember the Nike/Kaepernick boycott? Remember the NFL and NASCAR boycotts? I had several friends/family members say if Ole Miss ever discarded Col Reb, they'd stop being Ole Miss fans. Carhartt/Vaccine? None of those boycotts stuck.
The same goes for the left. The only reason why there's appearance those stick is because of amplification from the media and Hollywood. People are going to purchase products that offer the most perceived value for the price, regardless of the spokesperson.
Posted on 4/9/23 at 8:36 pm to upgrayedd
That's exactly what it seems like.
She probably goes home and laughs about how she pulled this off while she's pegging her bf.
She probably goes home and laughs about how she pulled this off while she's pegging her bf.
Posted on 4/9/23 at 8:38 pm to GumboPot
It’s mind boggling how one of the best marketing companies in the world makes such a big goof
Spuds McKenzie, the three frogs, “wazzzup!!”, real men of genius, the Atlanta Olympics gold cans, “dilly dilly!”…………. to tranny worship??
How do you get the approval to fail after all those absolute wins??
Spuds McKenzie, the three frogs, “wazzzup!!”, real men of genius, the Atlanta Olympics gold cans, “dilly dilly!”…………. to tranny worship??
How do you get the approval to fail after all those absolute wins??
Posted on 4/9/23 at 8:42 pm to CleverUserName
quote:
It’s mind boggling how one of the best marketing companies in the world makes such a big goof
Spuds McKenzie, the three frogs, “wazzzup!!”, real men of genius, the Atlanta Olympics gold cans, “dilly dilly!”…………. to tranny worship??
How do you get the approval to fail after all those absolute wins??
Progressivism does nothing but destroy. This is yet another example.
Posted on 4/9/23 at 8:43 pm to Blaeke
quote:
She's hoping that the outrage creates a counter response from the left that pushes them into the warm embrace of bud light.
Posted on 4/9/23 at 8:43 pm to L1C4
quote:
Bud gets what they deserve for putting a woman in management.
In the corporate world, somebody decides to give them a chance at a position where a few people report to them. The women do not know how to lead a team; they mistake micromanaging for leading. Any attempt at trying to dialogue or discuss options to their directives is seen as defiance or pushback because they are a woman and the woman responds emotionally. The person who hired them pushes them up the ladder into another organization. Rinse and repeat and after a few years you have an unqualified VP who thinks her quick rise up the corporate ladder makes her smarter than you so just do what she says or else.
At the VP level, she’ll just jump from company to company, leaving a trail of destruction.
Posted on 4/9/23 at 8:47 pm to baldona
Making a huge marketing mistake to solve a problem that doesn’t actually exist.
Posted on 4/9/23 at 8:51 pm to greenbean
quote:
Bud light will be fine. Maybe some short term losses, but in 2 years, all will be back to normal. Conservatives suck at boycotts. Remember target/gender neutral restrooms boycott of 2016? Remember the Nike/Kaepernick boycott? Remember the NFL and NASCAR boycotts? I had several friends/family members say if Ole Miss ever discarded Col Reb, they'd stop being Ole Miss fans. Carhartt/Vaccine? None of those boycotts stuck.
If the boycott stays strong for a couple of months, people might change their habits. They might just stick to their new beer of choice simply because they got used to it.
Posted on 4/9/23 at 8:55 pm to GumboPot
To all the single bros out there, let this be a lesson in identifying Crazy Eyes amongst the women folk:

Posted on 4/9/23 at 9:06 pm to GumboPot
Imgbb has been down for hours, but it's finally up again so i can add my meme...


Posted on 4/9/23 at 9:07 pm to GumboPot
The brand is not destroyed. Look, there are a lot of beer options for people to drink. More than ever.
There are those who have been drinking bud light for a long time, they are not changing their beer just because of some stupid marketing decision.
Like they say, any publicity is good publicity and this is exactly what they got. Publicity. A lot of it. Like everything else, this will move on and people will forget about it. I know this board has its saying "go woke, go broke", but I think yall underestimate the number of people who don't actually pay attention to this shite.
You think Nike jumped on it because its a bad idea?
Look, I think the trans thing is out of hand. I know of someone who has 3 kids, two of them are trans. The daddy divorced the mother because the mother got too involved in the first kid that is trans. The kids lived with the mom. She is involved in these "parents of trans" group.
So her other kid decides he is trans (I am sure her being highly accepting and he seeing all the attention the other one got). So she has two sons who are women.. And see meets a man through this group who... Has a trans kid. So they got married and between the two of them they have 4 kids.. 3 are trans. The odds of that pretty much says at least one of them are not truly trans (if there is such a thing).
So as crazy as that shite is, they are not only targeting trans people, they are targeting people who support trans people.
There is a whole fricking month for these people and all the stores hang gay flags and have sales, etc.. You think they doing this if it didn't generate money?
There are those who have been drinking bud light for a long time, they are not changing their beer just because of some stupid marketing decision.
Like they say, any publicity is good publicity and this is exactly what they got. Publicity. A lot of it. Like everything else, this will move on and people will forget about it. I know this board has its saying "go woke, go broke", but I think yall underestimate the number of people who don't actually pay attention to this shite.
You think Nike jumped on it because its a bad idea?
Look, I think the trans thing is out of hand. I know of someone who has 3 kids, two of them are trans. The daddy divorced the mother because the mother got too involved in the first kid that is trans. The kids lived with the mom. She is involved in these "parents of trans" group.
So her other kid decides he is trans (I am sure her being highly accepting and he seeing all the attention the other one got). So she has two sons who are women.. And see meets a man through this group who... Has a trans kid. So they got married and between the two of them they have 4 kids.. 3 are trans. The odds of that pretty much says at least one of them are not truly trans (if there is such a thing).
So as crazy as that shite is, they are not only targeting trans people, they are targeting people who support trans people.
There is a whole fricking month for these people and all the stores hang gay flags and have sales, etc.. You think they doing this if it didn't generate money?
Posted on 4/9/23 at 9:20 pm to OweO
Well all that happening this past week caused me to research the different beer brands. That led me to a better tasting beer anyways, Yuengling.
Thanks Bud Light
Thanks Bud Light
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