Started By
Message

re: Marketing VP Alissa Heinerscheid Explains Why She Made Bud Light the Brand for Woke Trans

Posted on 4/9/23 at 8:31 pm to
Posted by saint tiger225
San Diego
Member since Jan 2011
46259 posts
Posted on 4/9/23 at 8:31 pm to
quote:

so what do you stand to gain?

quote:

Amazing how these people are so good at failing upward.
It seems that's her plan. She doesn't seem like the type to want to stick around at AB. I'm sure there's companies willing to pay her that see this as brilliant, especially since she was able to do it to Bud Light/AB.

She'll get some cushy position at some tech company and Bud Light/AB will be left holding the bag, which is actually funny. How the hell this was stamped for approval is honestly an impressive fail.
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138071 posts
Posted on 4/9/23 at 8:32 pm to
quote:

They hired her from Penn. They probably thought she was.

She's credentialed and checks all the ESG boxes
Posted by Cajunhawk81
Member since Jan 2021
2511 posts
Posted on 4/9/23 at 8:32 pm to
Women are in control of marketing today. Women are why everything is bat shite insane.
Posted by Jake88
Member since Apr 2005
78031 posts
Posted on 4/9/23 at 8:33 pm to
quote:


the can with her pic was never going to be made to be sold to the public….it was specially given to her by them
Then this'll blow over in a week or two. As I posted yesterday I saw "baws" buying cases of bud light and Busch at Total Wine and Ultra at Rouses yesterday.
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138071 posts
Posted on 4/9/23 at 8:33 pm to
quote:

She'll get some cushy position at some tech company and Bud Light/AB will be left holding the bag, which is actually funny. How the hell this was stamped for approval is honestly an impressive fail.

Believe me, she's daring AB to fire her so she can use it as a badge of honor at her next job
Posted by Grievous Angel
Tuscaloosa, AL
Member since Dec 2008
10701 posts
Posted on 4/9/23 at 8:34 pm to
quote:

Seriously? She looks like she's Trans.



Posted by skullhawk
My house
Member since Nov 2007
27113 posts
Posted on 4/9/23 at 8:34 pm to
quote:

Bud light will be fine. Maybe some short term losses, but in 2 years, all will be back to normal. Conservatives suck at boycotts. Remember target/gender neutral restrooms boycott of 2016? Remember the Nike/Kaepernick boycott? Remember the NFL and NASCAR boycotts? I had several friends/family members say if Ole Miss ever discarded Col Reb, they'd stop being Ole Miss fans. Carhartt/Vaccine? None of those boycotts stuck.


The same goes for the left. The only reason why there's appearance those stick is because of amplification from the media and Hollywood. People are going to purchase products that offer the most perceived value for the price, regardless of the spokesperson.
Posted by saint tiger225
San Diego
Member since Jan 2011
46259 posts
Posted on 4/9/23 at 8:36 pm to
That's exactly what it seems like.

She probably goes home and laughs about how she pulled this off while she's pegging her bf.
Posted by 427Nova
Member since Sep 2022
1722 posts
Posted on 4/9/23 at 8:36 pm to
Yes it is.
Posted by CleverUserName
Member since Oct 2016
16187 posts
Posted on 4/9/23 at 8:38 pm to
It’s mind boggling how one of the best marketing companies in the world makes such a big goof

Spuds McKenzie, the three frogs, “wazzzup!!”, real men of genius, the Atlanta Olympics gold cans, “dilly dilly!”…………. to tranny worship??

How do you get the approval to fail after all those absolute wins??
Posted by upgrayedd
Lifting at Tobin's house
Member since Mar 2013
138071 posts
Posted on 4/9/23 at 8:42 pm to
quote:

It’s mind boggling how one of the best marketing companies in the world makes such a big goof

Spuds McKenzie, the three frogs, “wazzzup!!”, real men of genius, the Atlanta Olympics gold cans, “dilly dilly!”…………. to tranny worship??

How do you get the approval to fail after all those absolute wins??

Progressivism does nothing but destroy. This is yet another example.
Posted by greygoose
Member since Aug 2013
14195 posts
Posted on 4/9/23 at 8:43 pm to
quote:

She's hoping that the outrage creates a counter response from the left that pushes them into the warm embrace of bud light.
She is going to be very sad, if that's the case. Libs don't drink beer. They prefer Rose' and whatever new concoction of a Martini is on the horizon.
Posted by BobABooey
Parts Unknown
Member since Oct 2004
15920 posts
Posted on 4/9/23 at 8:43 pm to
quote:

Bud gets what they deserve for putting a woman in management.

In the corporate world, somebody decides to give them a chance at a position where a few people report to them. The women do not know how to lead a team; they mistake micromanaging for leading. Any attempt at trying to dialogue or discuss options to their directives is seen as defiance or pushback because they are a woman and the woman responds emotionally. The person who hired them pushes them up the ladder into another organization. Rinse and repeat and after a few years you have an unqualified VP who thinks her quick rise up the corporate ladder makes her smarter than you so just do what she says or else.

At the VP level, she’ll just jump from company to company, leaving a trail of destruction.
Posted by RealDawg
Dawgville
Member since Nov 2012
11183 posts
Posted on 4/9/23 at 8:47 pm to
Making a huge marketing mistake to solve a problem that doesn’t actually exist.

Posted by cssamerican
Member since Mar 2011
7921 posts
Posted on 4/9/23 at 8:51 pm to
quote:

Bud light will be fine. Maybe some short term losses, but in 2 years, all will be back to normal. Conservatives suck at boycotts. Remember target/gender neutral restrooms boycott of 2016? Remember the Nike/Kaepernick boycott? Remember the NFL and NASCAR boycotts? I had several friends/family members say if Ole Miss ever discarded Col Reb, they'd stop being Ole Miss fans. Carhartt/Vaccine? None of those boycotts stuck.

If the boycott stays strong for a couple of months, people might change their habits. They might just stick to their new beer of choice simply because they got used to it.
Posted by Kjnstkmn
Vermilion Parish
Member since Aug 2020
18834 posts
Posted on 4/9/23 at 8:54 pm to
Posted by AllDayEveryDay
Nawf Tejas
Member since Jun 2015
9301 posts
Posted on 4/9/23 at 8:55 pm to
To all the single bros out there, let this be a lesson in identifying Crazy Eyes amongst the women folk:

Posted by MoarKilometers
Member since Apr 2015
20548 posts
Posted on 4/9/23 at 9:06 pm to
Imgbb has been down for hours, but it's finally up again so i can add my meme...

Posted by OweO
Plaquemine, La
Member since Sep 2009
120039 posts
Posted on 4/9/23 at 9:07 pm to
The brand is not destroyed. Look, there are a lot of beer options for people to drink. More than ever.

There are those who have been drinking bud light for a long time, they are not changing their beer just because of some stupid marketing decision.

Like they say, any publicity is good publicity and this is exactly what they got. Publicity. A lot of it. Like everything else, this will move on and people will forget about it. I know this board has its saying "go woke, go broke", but I think yall underestimate the number of people who don't actually pay attention to this shite.

You think Nike jumped on it because its a bad idea?

Look, I think the trans thing is out of hand. I know of someone who has 3 kids, two of them are trans. The daddy divorced the mother because the mother got too involved in the first kid that is trans. The kids lived with the mom. She is involved in these "parents of trans" group.

So her other kid decides he is trans (I am sure her being highly accepting and he seeing all the attention the other one got). So she has two sons who are women.. And see meets a man through this group who... Has a trans kid. So they got married and between the two of them they have 4 kids.. 3 are trans. The odds of that pretty much says at least one of them are not truly trans (if there is such a thing).

So as crazy as that shite is, they are not only targeting trans people, they are targeting people who support trans people.

There is a whole fricking month for these people and all the stores hang gay flags and have sales, etc.. You think they doing this if it didn't generate money?
Posted by peaster68
Mississippi
Member since Dec 2011
6179 posts
Posted on 4/9/23 at 9:20 pm to
Well all that happening this past week caused me to research the different beer brands. That led me to a better tasting beer anyways, Yuengling.

Thanks Bud Light
Jump to page
Page First 3 4 5 6 7 ... 15
Jump to page
first pageprev pagePage 5 of 15Next pagelast page

Back to top
logoFollow TigerDroppings for LSU Football News
Follow us on X, Facebook and Instagram to get the latest updates on LSU Football and Recruiting.

FacebookXInstagram