Joe Rogan’s contract with Spotify is expiring. Where should he move to next?

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Podcast king Joe Rogan may ditch Spotify for another platform — possibly even joining Elon Musk’s X — after his contract expires next year.

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But with Spotify cutting its ballooning costs as Rogan’s contract comes to end, industry experts said the podcaster is in the driver’s seat.

“It’s a situation where you are damned if you do, and you are damned if you don’t,” Arete Research founder Richard Kramer told The Verge.

“If you do keep him, Spotify will be locked into paying Rogan as much or more than before, at a time when they need to contain costs. If you don’t keep him, then it’s really tough because your biggest property and source of sales within the ad business — walks.”

Rogan has a variety of options, including striking out on his own by creating a media company that would distribute the podcast as well as produce other content that would appeal to his fan base, analysts said.

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Other players in streaming such as Alphabet’s YouTube or Amazon could also enter the picture and offer Rogan a deal that dwarfs the nine-figure contract that he inked with Spotify.

Spotify’s signing of Rogan was a coup for the company — despite the string of controversies surrounding the podcast’s guests.

Spotify has been on a cost-cutting spree after making bad bets on podcasting in recent years.

The Stockholm-based company ended up ruing the more than $1 billion investments it made in signing big-name stars such as Prince Harry and Meghan Markle, the Obamas, and Kim Kardashian — all of whom created podcasts that resulted in a huge net loss.

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