re: I'm perfectly okay with Gillette's commercial

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No, of course not, but that's not what Gillette did either. A backyard with 30 dads and only one broke up the fight. What does that imply?

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29/30

~96.6% of males are apparently douche bags.

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How is saying I think it is more than "the teeny tiny 1%" saying it is all men? Is that the only numbers we know? 1% and 100%? Is a larger percentage, but still not the majority, not possible? Is wanting whatever % of men it may be to decrease a bad thing?

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Well you’re saying that you personally don’t know any women who haven’t put up with it. And since there are relatively the same number of women and men, that means for every woman you know who goes through this there is a man doing the harassing. Unless it’s just 5% of men that do 100% of the harassing.

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I've never been a fan of Gillette in the first place and have always just used the disposable Schick razors instead. Much cheaper and still gets the job done for me.

Having said that, their commercial is 100% spot on when it comes to the way I try to raise my son. I try to raise him to respect women, respect others, respect his mother, and not to fight. I try to act as a role model to him when he's around the wife and I by not slapping her on her butt in front of him, not raising my voice to her in front of him, and other things like that. When her and I argue, I always stop her and suggest we finish the argument after he goes to bed so he doesn't see us argue. I don't want him to see me argue with her and think that's how a man should always treat a woman.

I don't see anything wrong with that. At all. And in my opinion that's all the commercial is trying to say.

Again, never used Gillette and I'm not going to start just because of a commercial. Nor would I stop using a product based off of their commercial.

Any man who wants his son to grow up to be a decent human being who treats others with respect would probably agree with me on this stance, at its core.

Carry on.

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Terrible terrible take.

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Roger you're arguing with the board's second biggest contrarian about the contrarian nature of the board's #1 contrarian

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frick!

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as I mentioned above, I'd be pissed if I were a shareholder(or a Patriots fan )

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Exsctly. The one thing above all else you don’t want your commercial to do is piss off your customers. In all my years in business, and marketing is a big part of what I do, I’ve never seen a more tone deaf ad in my life. If I were at Gillette I’d start to seriously wonder if Schick had planted someone in our marketing department to engage in corporate sabotage.

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I think shareholders understand the effect on the bottom line is usually minimal at best.

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not being argumentative or flippant, serious question, how so? corporate ideologies are treading new water these days in trying to appease every group out there that can possibly be offended by anything in day to day ops, but now it's spilling over to Madison Ave.? could be a mine field

Maybe I'm just too optimistic, but I don't think they were trying to imply that only 1 out of 30 men are good. I think it was a scene set up focusing on the "good" guy's actions and attempting to appeal to the hordes of men online shouting NOT ALL MEN.

Bystander effect is no new concept and many of us (myself included - i have a dude friends that's a fricking creep) have stood back while buddies toe the line of appropriateness. What I took from the commercial was a nudge to not stand idly by anymore.

Notice the guy walking with his son through the city was not surrounded by hundreds of people participating in the bad behavior. There was one person doing the bad thing, and hundreds of people as blind bystanders. I think even the writers would agree that the person doing the bad thing is the bad guy here.

Sometimes there's the bad guy, the good guy, and the people who did nothing. It sounds like they're trying to encourage more people to stop doing nothing. Fair to not agree (I tend to hate conflict and mind my own business), but I guess I just don't see the same takeaway here.

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Sometimes there's the bad guy, the good guy, and the people who did nothing. It sounds like they're trying to encourage more people to stop doing nothing

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Well the issue is with wide generalizations. When there's a movement that claims there is a toxic component to masculinity, I would think you could understand how this stuff is confusing to people who live their lives not groping random women.

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not being argumentative or flippant, serious question, how so? corporate ideologies are treading new water these days in trying to appease every group out there that can possibly be offended by anything in day to day ops, but now it's spilling over to Madison Ave.? could be a mine field

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Gillette isn't the first company to roll out a social message in an ad. History has shown us thay sales figures are rarely moved in any significant way.

It's possible this will be the first major impact on sales, but I find that to be unlikely.

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and plan to boycott Gillette


The dollar vote is a legitimate concept but this ad wasn't worthy of boycotting

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It’s not even really about the boycott aspect. First you’ve got to ask yourself what is the purpose of a commercial? The answer to this is to generate sales of your product. Now, looking at that commercial and considering who makes up well over half of Gillette’s customer base, how can anyone think that commercial would help grow sales? How could any marketing professional, or even marketing intern in their first semester of college, not see how this commercial would not generate sale but would instead most likely hurt sales? It boggles the mind how this commercial was even made.