re: Go Woke Go Broke, Dixie Beer Edition

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I bought Dixie beer.
When they changed the name I said "never again".

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You and maybe 12 or 16 other people. Dixie beer was a crap retread of a crap beer that went out of business in 2005, that no one missed.

Picauyne Cigarettes merch would go hard

New Orleans was a brewing center in the late nineteenth century and continuing into the 20th century. Regal Beer, Jax Beer, Dixie Beer and Falstaff were big. Lots of European/German immigrants fueled the brewing industry in the last quarter of the nineteenth century.

Dixie Beer was the only remaining brewery, which had built in advantages because it existed prior to Prohibition. Specifically, they could sell direct to anyone and avoid the 3-tier distribution system that federal law imposed as part of the repeal. Amazing they couldn't make it work with all those advantages (cutting out the wholesale distributors).

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You and maybe 12 or 16 other people. Dixie beer was a crap retread of a crap beer that went out of business in 2005, that no one missed.

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you clowns will make the most asinine excuses and come up with the most outlandish mental gymnastics to try to explain away the undeniable truth that all of this post-modern neo-Marxist "woke" agenda bullshite is absolutely toxic to every single thing it touches.

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Saints woke. LSU woke. Where does it end?

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It is an interesting time to be alive. Due to the Internet and social media, a very vocal minority drives policy at most of the big corps. Without social media, they are a bunch of losers with signs. Now, they create their own video news that MSM salivate over. Big corps are afraid of being attacked, so they acquiesce.

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a very vocal minority drives policy

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worked for Lenin

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Many things happened here.

1) The NOLA east facility was buitt way bigger than originally needed, and was built in a terrible area that was also hard to get to. It also was finished at the absolute worst time... during COVID.

2) Made by the Water is a disaster of a company and was a horrible entity for Gayle to partner with.

3) DIxie Beer sucks. It has always sucked. But people of a certain generation drank it because it was local and because it meant something to them. They would rather drink pisswater Dixie instead of Pisswater Bud.

4) Going woke definetly caused them to lose the few Dixie fans they had. The 70 and 80 year old men who drank Dizie at the time are absolutely the kind of people who will change their spending patterns bscause of wokeness.

They could have survived any one or two of those things, but not all four of them.

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I agree. But the name change was the absolute worst decision. In a market where every dipshit who hates working a 9-5 thinks he's going to strike it rich by brewing beer, thus creating a HUGE supply glut, almost the entire value of Dixie beer was in the name. Like you said, the beer wasn't particularly remarkable. But it had name recognition built up over decades of being in the market place. If I'm in New Orleans eating a po-boy and I want a cheap, lager beer to go with it, why not get Dixie over a Budweiser?

Once the Dixie label was gone it just became a "new" 100+ year old beer in an oversaturated market. Not to the surprise of anyone with a modicum of business sense the product failed.

This might be the most perfect example of "Go woke, go broke". There was absolutely zero reason to change the name aside from vapid virtue signaling. The only people who cheered a name change were NEVER Dixie customers in the first place and where never going to be customers regardless of a name change. On the flip side, the longstanding Dixie customers never gave a shite that the name "might be offensive".

What happened in the board meeting discussing this stupid decision:

"Hey, a black guy in Minnesota died while being arrested. We should change the name of our product in response"

"Ok. Will doing so get us a bunch of new customers?"

"Probably not."

"Do you think our current customers will stop buying the product?"

"Probably"

"So doing this likely means we lose all of our existing customers and gain no new customers?"

"Yep".

"Brilliant! Let's do it! We can pay the bills for our new factory with a loan from the Unicorn Dreams Savings and Loan bank"

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This. The beer was piss when it was named Dixie, which is why it needed a revival in the first place. They should have focused on making it good beer.

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Changing the name like a dumbass just put it on a faster death spiral. Dixie wasn't good beer, but it was highly nostalgic and people ordered it just because it was naturally N'awlins. Anyone with a brain saw this coming.

Also, putting anything in N.O. East is a gigantic gamble.

You've never drank a Dixie?

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Probably has to do more with the fact that the beer was ditchwater than it being woke.

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This along with the brewery being in the East. I liked going out there because my kids could run around while we had a few brews and hung out but the location made our visits infrequent.