re: Go Woke Go Broke, Dixie Beer Edition

The real question is still chicken or egg. Do you think they changed the name because it was doing spectacular? Or because they were not doing well and were trying to fix an issue?

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No disrespect but you're a fig.

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retty sure they were operating out of their original building up until Katrina.

That may be, but they were getting their water from a different source than the Mississippi.

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Perhaps. That seems wholly implausible to me from an economic perspective, though. That might help explain why they were struggling as a profitable enterprise even before Katrina, though.

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The real question is still chicken or egg. Do you think they changed the name because it was doing spectacular? Or because they were not doing well and were trying to fix an issue?

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you're giving me a bullshite binary choice. i dont think either of those.

i think they thought they could use the 2020 BLM clownshow to score some free marketing via adoring nationwide press coverage and break into a much larger market than the greater New Orleans area. in that sense i think it was a pure business decision. however, in this case, choosing to use the "woke" craze that was sweeping the nation WAS the bad decision, because they alienated and pissed off their customer base with zero assurance that a new market was going to magically appear.

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you're giving me a bullshite binary choice. i dont think either of those.

i think they thought they could use the 2020 BLM clownshow to score some free marketing via adoring nationwide press coverage and break into a much larger market than the greater New Orleans area. in that sense i think it was a pure business decision. however, in this case, choosing to use the "woke" craze that was sweeping the nation WAS the bad decision, because they alienated and pissed off their customer base with zero assurance that a new market was going to magically appear.

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Or, they thought the national sentiment was changing and a product branded as "Dixie" was not going continue to gain new customers in the changing marketplace. That was a reasonable thought...if you assumed what you saw on teh nightly news and social media was reflective of the majority of your potential customer base.

It isn't. Social media is a funhouse mirror that allows vocal minorities to distort reality like never before. Most people don't walk around everyday looking for some reason to be outraged and run to social media to virtue signal. I suspect that is even more true of the American lager beer market which was proven to be accurate in the Bud Light frick up.

AB developed a marking campaign directed at the new marketplace. One that places emphasis on diversity and inclusion. I mean, that's what social media was telling them was the desires of the marketplace. Except that wasn't true...at all. Most people who like to drink mass produce lager beer don't really give a shite about their brand of choice's stance on "social justice". They just want to drink a damn beer. Nevertheless, Bud Light learned the hard way that when you chase a very small segment of the market who isn't and will NEVER be your customer you run a huge risk of turning off those who are.

Social media is NOT reality.

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They did not sell until well after. The name change decision was made in 2020 and the sale to Down by the Water did not occur until September of 2022

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The Bensons bought it in 2017.

Which brings me back to my original point. The beer was never doing great. It had bankruptcies and was sold off multiple times.

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they thought the national sentiment was changing and a product branded as "Dixie" was not going continue to gain new customers in the changing marketplace. That was a reasonable thought

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Do you have the sales numbers? Was dixie beer selling more in 2019 than 2010? More than 1970?

Maybe sales declining were the reason for the name change.

I'd imagine the microbrewery boom was squeezing them out.

Benson bought it, not at a premium.

They built the facility which was politically and tax motivated. It was in a terrible location and was overbuilt.

Covid hit.

They changed the name.

They merged in / sold to a company with an awful reputation in the business.

Now the whole thing is collapsing.

To say simply the name change caused them to fail is not legit.

The shitty beer and terrible location and covid cost them to lose money. To gain a marketing spark, they changed the name.

When the name change did not work, they then sold out, thinking the partnership was going to be a lifeline. The partnership turned out to be awful at best and more than likely a fraud (if not criminal fraud then certainly misrepresenting competence, along with a total lack of due dilligance by Benson's management).

Changing their name hastened their demise, but I still beleive if they were called Dixie today, the other problems still exist and they are still going to fail. Maybe changing the name sped up the timeline, but it was never going to make it long term.

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Benson bought it, not at a premium.

They built the facility which was politically and tax motivated. It was in a terrible location and was overbuilt.

Covid hit.

They changed the name.

They merged in / sold to a company with an awful reputation in the business.

Now the whole thing is collapsing.

To say simply the name change caused them to fail is not legit.

The shitty beer and terrible location and covid cost them to lose money. To gain a marketing spark, they changed the name.

When the name change did not work, they then sold out, thinking the partnership was going to be a lifeline. The partnership turned out to be awful at best and more than likely a fraud (if not criminal fraud then certainly misrepresenting competence, along with a total lack of due dilligance by Benson's management).

Changing their name hastened their demise, but I still beleive if they were called Dixie today, the other problems still exist and they are still going to fail. Maybe changing the name sped up the timeline, but it was never going to make it long term.

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the watertight bulkheads didnt go high enough into the superstructure to prevent flooding

the night watchman forgot his binoculars

the ship was moving too fast in dangerous waters

the screws were proportionally too small for the ship to maneuver effectively



but the Titanic sank because it struck a fricking iceberg.

Stupid. They were already woke, but the “Dixie chicks” dropped the Dixie also. Now they are just “the chicks” which is offensive to women. Maybe they will just become “the”.