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Can anybody explain the economics of the Weather Channel?
Posted on 10/9/26 at 7:37 pm
Posted on 10/9/26 at 7:37 pm
Obviously the only times that people are really watching are when something really bad like a hurricane is happening. Do they charge advertisers higher rates during these events? They go all out to promote their hurricane coverage, and social media has a collective orgasm whenever Jim Cantore is spotted in an airport.
But what happens on the 325 days of the year when nothing is happening anywhere in the country? Obviously nobody is watching. Do advertisers demand bargain basement rates during these periods?
Does most of their money come from subscriber fees? Dolts who still have cable? I just don’t understand their business model, or how they stay in business.
But what happens on the 325 days of the year when nothing is happening anywhere in the country? Obviously nobody is watching. Do advertisers demand bargain basement rates during these periods?
Does most of their money come from subscriber fees? Dolts who still have cable? I just don’t understand their business model, or how they stay in business.
Posted on 10/9/26 at 7:38 pm to Slippy
USAID
Posted on 10/9/26 at 7:39 pm to Slippy
Just like ESPN bro
Posted on 10/9/26 at 7:40 pm to Slippy
We all know who controls the weather. Im not trying to get banned during the football season
Posted on 10/9/26 at 7:40 pm to Slippy
There are weather groupies and people that put it on TWC 24/7.
They have a dedicated fan base. Also, USAID
They have a dedicated fan base. Also, USAID
Posted on 10/9/26 at 7:41 pm to Slippy
They own weather dot com which is a top search result for weather-related web searches. I presume online advertising is their main source of revenue these days...
The parent company also owns Starz fwiw...
The parent company also owns Starz fwiw...
This post was edited on 10/9/26 at 7:43 pm
Posted on 10/9/26 at 7:43 pm to DiamondDog
But actually USAID - who do you think pushes climate change harder than the weather channel?
Posted on 10/9/26 at 7:45 pm to Slippy
carriage fees
And I think they get more than other seldom-watched channels because of the emergency nature
and advertising,which they have regional contracts in place because during certain times different regions will be watching
example, Ford Motor Company buys ads and then when there's a storm in a certain area, they resell those ads to regional dealerships
thats only an example. I have no knowledge that Ford Motor Company has a contract
And I think they get more than other seldom-watched channels because of the emergency nature
and advertising,which they have regional contracts in place because during certain times different regions will be watching
example, Ford Motor Company buys ads and then when there's a storm in a certain area, they resell those ads to regional dealerships
thats only an example. I have no knowledge that Ford Motor Company has a contract
Posted on 10/9/26 at 7:45 pm to Slippy
When you install their app you probably give them access to all the websites you visit, your email titles, your address book where they learn all your contact’s email, phone numbers, address, anniversary and birthdates, etc.
At least that is basically what ESPN was going to get when I read the terms and conditions years ago and decided “no thanks”.
At least that is basically what ESPN was going to get when I read the terms and conditions years ago and decided “no thanks”.
Posted on 10/9/26 at 7:46 pm to Slippy
I mean their overhead cost is probably relatively small and probably more people tune in than you think everyday. Especially in the morning and evening. They also have commercials. Boomers probably keeping it alive for now out of habit. I could see it dying eventually.
Posted on 10/9/26 at 7:48 pm to Slippy
I like watching highway thru hell. I watch it more than just for major weather events.
Posted on 10/9/26 at 7:48 pm to Slippy
Entertainment
Posted on 10/9/26 at 7:51 pm to Slippy
Let's talk about the weather report on the local news
All we need to know is the temp and whether it's going to rain. Takes 5 seconds.
Instead we get 7 minute extravanzas on the skiing in Vermont, snow flurries in North Dakota and a drawing of clouds by Miss Buckminster's 2nd grade class
All we need to know is the temp and whether it's going to rain. Takes 5 seconds.
Instead we get 7 minute extravanzas on the skiing in Vermont, snow flurries in North Dakota and a drawing of clouds by Miss Buckminster's 2nd grade class
Posted on 10/9/26 at 7:52 pm to Slippy
Media ads
Similar to ~70 or so of the empty MLB day games I’m sure.
Similar to ~70 or so of the empty MLB day games I’m sure.
Posted on 10/9/26 at 7:52 pm to Skip Cartier
Did not realize Starz was that big. I just wish they had stayed away from Encore Westerns.
Posted on 10/9/26 at 7:53 pm to Slippy
quote:
and social media has a collective orgasm whenever Jim Cantore is spotted in an airport.
Dims
Posted on 10/9/26 at 7:55 pm to OWLFAN86
quote:
carriage fees
This right here, not that expensive to run the channel either.
They don't really have to spend movie for broadcast rights or creating shows
Posted on 10/9/26 at 7:56 pm to trussthetruzz
Prospectors was a good show to watch on that channel.
Posted on 10/9/26 at 7:58 pm to Slippy
Byron Allen is very rich and powerful. He singlehandedly took over Colbert's timeslot.
This post was edited on 10/9/26 at 7:59 pm
Posted on 10/9/26 at 8:00 pm to Slippy
AI overview says it easily generates 200 million+ per year estimated if not more between 200-500 million so a lot of "dolts" as you put it.
All I know is the weather dude on hurricanes gets on my nerves so much. When he talks it looks like he orgasms at anything he's talking about.
All I know is the weather dude on hurricanes gets on my nerves so much. When he talks it looks like he orgasms at anything he's talking about.
This post was edited on 10/9/26 at 8:01 pm
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