Cadillac is launching a monthly subscription service - $1,500

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Cadillac is launching a subscription service that will allow customers to drive and swap out whatever vehicle they want — be it an Escalade or a CTS-V — whenever they want, for a flat monthly fee. Book by Cadillac is a $1,500-a-month contract-free service that the manufacturer says will eliminate the hassle that comes with owning a vehicle. The service will grant users access to an app which will let you request to swap between current year Cadlillacs including the XT5, CT6, Escalade, and V Series at will, without having to pay extra for registration, insurance, or maintenance, all of which are included in the monthly fee. Subscribers can swap cars up to 18 times per year, as often once per day. Reservations for next-day swaps must be made by 3PM.

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The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account

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