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re: Another Cracker Barrel thread. Stock price takes a major dive!

Posted on 8/21/25 at 7:13 pm to
Posted by The Boat
Member since Oct 2008
175298 posts
Posted on 8/21/25 at 7:13 pm to
I was looking forward to eating Cracker Barrel chicken and dumplings with my daughter when she’s old enough, but thanks for taking a big shite on that OnCrack Barrel.
Posted by CAD703X
Liberty Island
Member since Jul 2008
90784 posts
Posted on 8/21/25 at 7:18 pm to
quote:

Stock price is up 56% since april.
thats nice.

lets see where it goes after the announced changes.
Posted by scott8811
Ratchet City, LA
Member since Oct 2014
12988 posts
Posted on 8/21/25 at 7:23 pm to
This is an all time dumb rebrand, but how is this woke?
Posted by goodgrin
Atlanta, GA
Member since Nov 2003
6736 posts
Posted on 8/21/25 at 7:35 pm to
-White, check
-Female, check
-Liberal, check
-Non-believer, check
-College educated at high ranking private school, check
-Wears horn rimmed glasses, check
-Northerner, check


I forgot one more.
Either she is a lesbian or married to a beta male. i.e. Kamala Harris's or Nancy Pelosi's hubby
Posted by wackatimesthree
Member since Oct 2019
10135 posts
Posted on 8/21/25 at 7:40 pm to
quote:

Not a fan of wokeness, but what is woke about new logo?


I don't get how it's woke either.

Disavowing flyover country? Disavowing all normies?

That's all I can think of.
Posted by Klark Kent
Houston via BR
Member since Jan 2008
72679 posts
Posted on 8/21/25 at 7:42 pm to
I don’t know what the % is of them actually going broke, but I sure as hell don’t remember any company earning long term success after being openly woke.
Posted by I20goon
about 7mi down a dirt road
Member since Aug 2013
18764 posts
Posted on 8/21/25 at 7:45 pm to
quote:

Not a fan of wokeness, but what is woke about new logo?
I too have been searching for what their woke action was... granted, I haven't been paying much attention lately.

Is it just the logo? There's got to be something else I'm missing. I know leftists have been using them as an anvil lately, which I'm assuming they overacted to instead of helping themselves and holding the course. But I can't find it.
Posted by lsuconnman
Baton rouge
Member since Feb 2007
4367 posts
Posted on 8/21/25 at 7:50 pm to
quote:

Not a fan of wokeness, but what is woke about new logo?


Removed the cracker and the barrel.
Posted by stout
Porte du Lafitte
Member since Sep 2006
178875 posts
Posted on 8/21/25 at 7:54 pm to
Steak 'n Shake throwing shade on CB

quote:

Sometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the "old-timer" from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away.

At Steak n Shake, we take pride in our history, our families, and American values. All are welcome. We will never market ourselves away from our past in a cheap effort to gain the approval of trend seekers.



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Posted by Klark Kent
Houston via BR
Member since Jan 2008
72679 posts
Posted on 8/21/25 at 7:57 pm to
quote:

take pride in our history, our families, and American values.


fighting words to progressives.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
39992 posts
Posted on 8/21/25 at 8:14 pm to
quote:

At Steak n Shake, we take pride in our history, our families, and American values.


Just don’t look up our h1-b sponsorships.
Posted by dukke v
PLUTO
Member since Jul 2006
215927 posts
Posted on 8/21/25 at 8:56 pm to
It’s amazing how people overreact to a sign change. I prefer the old one but people who boycott it and stop eating there are brainwashed.. I go there for the food and service. Not what the sign looks like.
Posted by cubsfan5150
NWA
Member since Nov 2007
17704 posts
Posted on 8/21/25 at 9:04 pm to
quote:

Just don’t look up our h1-b sponsorships.


What’s unAmerican about bringing in foreigners to work?
Posted by cubsfan5150
NWA
Member since Nov 2007
17704 posts
Posted on 8/21/25 at 9:21 pm to
quote:

I go there for the food and service.
which suck
Posted by UKWildcats
Lexington, KY
Member since Mar 2015
18631 posts
Posted on 8/21/25 at 9:51 pm to
quote:

You ever think sometimes people are just idiots
Yes. Everytime I see one of your dumbass posts on this board.
Posted by OMLandshark
Member since Apr 2009
119977 posts
Posted on 8/21/25 at 9:54 pm to
Posted by SingleMalt1973
Member since Feb 2022
21696 posts
Posted on 8/21/25 at 10:02 pm to



Mr Barrel is pissed.
Posted by dukke v
PLUTO
Member since Jul 2006
215927 posts
Posted on 8/21/25 at 10:24 pm to
Which means you should not be bothered by this at all.
Posted by Fat and Happy
Baton Rouge
Member since Jan 2013
19370 posts
Posted on 8/21/25 at 10:28 pm to
No, she isn’t actually convinced.

CEOs and board members are all the same. They lose the ability to see common sense. I don’t quite understand at what stage that occurs but in order to be CEO or a board member, loosing common sense has to occur.

You have to have IV’d the koolaid for long enough that you speak at work like it’s coming out of the SOP and safety protocol of your company.
Posted by jmarto1
Houma, LA/ Las Vegas, NV
Member since Mar 2008
37680 posts
Posted on 8/21/25 at 10:32 pm to
quote:

It's not even "woke" it's just completely soulless. It might have been on a longterm downswing, but these changes will help speed up its death.

Or maybe they're doing what c-level grifters always do, and strip down their assets to the studs and collude with investors to get each other a good deal.



Exactly. Talking to these types that do not understand the brand is pure torture. All they know is their cookie cutter management style
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