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re: Masters of the Universe reboot projecting to bomb, on pace for a $27 million opening

Posted on 6/1/26 at 4:03 pm to
Posted by theunknownknight
Baton Rouge
Member since Sep 2005
61002 posts
Posted on 6/1/26 at 4:03 pm to
No one trusts Hollywood

And reports of this movie being about attacking toxic masculinity doesn't help
Posted by Proximo
Member since Aug 2011
24327 posts
Posted on 6/1/26 at 4:06 pm to
it's hard to trust what critics mean when they say it has a toxic masculinity message.

I feel like it's going to be a lighthearted joke or two, but who knows. we'll see soon. if it's benign that way, I ban those critics from early screenings in the future
Posted by Roaad
White Privilege Broker
Member since Aug 2006
84291 posts
Posted on 6/1/26 at 4:17 pm to
Wonder how much this bombing will be due to cast/crew virtue signaling?

Some on this board will say 100%, others will say 0%.

I'd bet it is more significant than not.

I hear "toxic masculinity", and I get hesitant.
Posted by tigerfan84
Member since Dec 2003
26585 posts
Posted on 6/1/26 at 4:41 pm to
I’m 41 and I can barely remember anything about it other than I had the toys.
Posted by LemmyLives
Texas
Member since Mar 2019
16387 posts
Posted on 6/1/26 at 5:07 pm to
quote:

I’m honestly surprised by the lack of interest in He-Man. I think it looks like loads of fun

I didn't watch TV for SIX MONTHS in the 80s, so I could get a $35 He Man toy shopping spree at Toys R Us as a reward. If this were five years ago, I'd watch a matinee of it on Friday. But, the phones and other disruptions in the theater make me not bother. Alamo used to be good at being militant about restricting phone use, but now that they've mostly rebranded, they have QR codes for menus and ordering. Encouraging phone use
Posted by Proximo
Member since Aug 2011
24327 posts
Posted on 6/1/26 at 5:12 pm to
quote:

phones and other disruptions in the theater make me not bother.

we've been to about 5-7 movies the last 3-4 weeks and nobody even sits next to us half the time. You can't see phones if you go to AMC screenings with recliners, each row is higher than the one in front and makes it so you aren't able to see the people in front of you at all
Posted by StansberryRules
Member since Aug 2024
5259 posts
Posted on 6/1/26 at 5:15 pm to
He-man hasn't been a relevant IP since the 80s.

The trailers have kinda looked generic imo too.
Posted by BitBuster
Lafayette
Member since Dec 2017
1848 posts
Posted on 6/1/26 at 5:52 pm to
Gen X'er here. I don't remember ever watching He-Man. Depending on if there was a Braves Game or not, I'd be watching the end of a Flintstones until 3:05 then Scooby Do. By then I'd finish my homework and go play in the neighborhood until the streetlights came on. We all had GI Joe stuff, and frequently battled GI Joe and Star Wars. None of the guys in the neighborhood had anything he-man.
Posted by Henry Jones Jr
Member since Jun 2011
77265 posts
Posted on 6/1/26 at 5:58 pm to
quote:

the cartoon/super hero fatigue is very real
There are a select few that no matter what you put out, it will almost be a hit financially (Spider-Man, Batman, Superman, etc). When you do these minor heroes like He-Man, Aqua Man and others, people just dont give a shite. Those characters were fun but not iconic
Posted by nvasil1
Hellinois
Member since Oct 2009
17784 posts
Posted on 6/1/26 at 6:25 pm to
quote:

Damn near 40 years from the peak of the IP and it hasn't really been on the map much in the interim.

Right, and the peak was actually pretty brief. Its popularity was already on a downward trajectory when the original movie was released, and that was a box office bomb.

Mattel tried to relaunch more He-Man toy lines and animated series over the years, but those flopped as well, so they didn't even create newer generations of fans.

Basically, the target demographic for this new film is nostalgic 40-50 year old men like me. That's a tough sell, no matter how well they marketed it.
Posted by tiggerthetooth
Big Momma's House
Member since Oct 2010
64396 posts
Posted on 6/1/26 at 6:35 pm to
He-man is being played a man most notable for being in gay romance movies.
Posted by tiggerthetooth
Big Momma's House
Member since Oct 2010
64396 posts
Posted on 6/1/26 at 6:36 pm to
quote:


I think it's aimed at Gen-Xer nostalgia.


Didn't realize Gen-X was all about LGBTQ characters.
This post was edited on 6/1/26 at 6:37 pm
Posted by molsusports
Member since Jul 2004
37559 posts
Posted on 6/1/26 at 6:43 pm to
quote:

So much for fighting toxic masculinity!


I wondered what impact that quote had. The Gen X age group that grew up on He-man just seemed like a mismatch for the (possibly throwaway comment) gender politics audience.

Did the quote show up on media for people in that demographic? And does the IP generate significant attention from zoomers or millennials?
Posted by Roaad
White Privilege Broker
Member since Aug 2006
84291 posts
Posted on 6/1/26 at 6:53 pm to
quote:

I wondered what impact that quote had.
Hard to say for certain, but it definitely sapped my interest

I was stoked, looking forward to opening day

then all the nonsense, and now I am "wait and see"

I hope it is really good
Posted by LemmyLives
Texas
Member since Mar 2019
16387 posts
Posted on 6/1/26 at 6:53 pm to
quote:

Gen-X was all about LGBTQ characters.

She-Ra probably set my female type preference for the rest of my life, along with Linda Carter as WW.
Posted by Broski
Member since Jun 2011
81665 posts
Posted on 6/1/26 at 7:14 pm to
I'm so sick of how reliant we are on projections these days, which has run rampant in social media culture.

Go see the movie yourself and judge it after that. Who gives a frick what the projection is?

Some of my favorite times in a theater have come from watching movies that probably didn't "project" well.
Posted by Roaad
White Privilege Broker
Member since Aug 2006
84291 posts
Posted on 6/1/26 at 7:19 pm to
quote:

Go see the movie yourself and judge it after that. Who gives a frick what the projection is?

Are people deciding to go see movies based on box office projections?

That's insane, if true.

Posted by Brosef Stalin
Member since Dec 2011
42320 posts
Posted on 6/1/26 at 7:21 pm to
quote:

When you do these minor heroes like He-Man, Aqua Man and others, people just dont give a shite. Those characters were fun but not iconic

He-Man was absolutely iconic, 40 years ago. I would agree he didn't stand the test of time but back in the early 80s, He-Man was an extremely popular cartoon and toy line.
Posted by The Pirate King
Pangu
Member since May 2014
68634 posts
Posted on 6/1/26 at 7:23 pm to
quote:

I'm so sick of how reliant we are on projections these days, which has run rampant in social media culture

Huh? I don't think anyone is using how much money something may or may not make as the decider on whether or not they're going to see something.
Posted by Proximo
Member since Aug 2011
24327 posts
Posted on 6/1/26 at 7:34 pm to
I get what he's saying, the fact that it isn't projecting well tanks excitement for it and it could convince some to not bother thinking it isn't good
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