re: Is the MCU dying? Thor: Love & Thunder tumbles 68% at the box office in its second weekend

I’m personally worn out by the Marvel movies. Everything has an end I guess

Dropping 68% at the second weekend is normal for a box office movie.

I’m tired of them. They over saturated the market.

It’s very obvious what the issue is here and this threads posters with a lot of downvotes are clearly missing it. Marvel via Disney is channeling sole stories that the average American just doesn’t care about. When you create a terrible storyline with no clear direction how things tie in you’ve alienated the other part of the fan base.

quote:

---

Just entertain me, don’t talk down to me, and I’m in. Saw both of those movies three times in theaters.

---

This is the problem. Tons of cash cow story arcs are waiting to be adapted to screen if they would focus on good storytelling and drop the preaching.

quote:

---

Dude, it’s everything man. The food, gas, and the concessions are ridiculous. Now at Alamo I think I get my bang for my buck, but still I can’t imagine parents going with these prices.

I’m old enough to remember when my parents would simply drop me off alone at the theater, the tickets were $5.00, a popcorn and soda were $4.00, and then my parents would pick me up once the movie ended. Seriously they did this with me as early as 5 or 6 since I was well behaved and they were friends with the owners. That era has well passed and parents have to weigh their options.

---

Not to mention the closures of so many urban movie theaters. I have to make a minimum of a 20 minute drive to an outer suburb if I want to see a new release.

quote:

---

It seems like Disney is the only one having these problems.

Top gun Jurassic world and minions did great.

Hell the newest Spider-Man did great

---

Spiderman did great as a Christmas movie, and kinda a wrap up.

Disney is having problems because we've had enough superheroes (Marvel in particular, but I'd say it extends across the genre), and just about enough Star Wars for a LONG time.
Top Gun Maverick was a good movie, and oh BTW nobody is super-powered in it. We'd all like to see something else, something new.

quote:

---

I think they’re very much ready to go. Its a matter of whether they can afford to go at this point.

I can see families being more selective about what they see theaters.

---

Maverick proves this.

What seems to be happening is that Hollywood, Disney and Marvel have gotten lazy. Part of it is falling into the trap that if they put out just anything then it will draw incredible numbers because the Marvel franchise has been so hot (ie: name recognition). They purposely ignore that what brought the MCU to this point was great storytelling combined with great acting and great sfx.

After Wandavision, the Powers That Be in the MCU didn't seem to have any idea of what they were doing next. Everything since then was either some sort of fallout from Infinity War or has been about new characters, there hasn't yet been any indication of the next great story arc.

With that, the Marvel writers seem to just be adrift, looking for one-off ideas and trying to shoehorn origin stories from the comics into the MCU with no real correlation to one another. In other words, they're phoning it in and part of that lack of excellence is to include needless wokeism more often as story driver (female Taskmaster, racism in Falcon & Winter Soldier, Korg's "two daddies" retcon, etc).

This allowance of sub-par writing is what fans are rejecting but Hollywood is built on egos so few in positions to make the necessary changes will ever acknowledge this.

I miss tigerdroppiings before every board was political talk lite.

quote:

---

Saw Thor last night, y’all making a big deal of nothing.

---

Ret-conning Korg's people to make them unisexual? (ie: how do you have a mother, which he referenced in Ragnarök, if his people are born of two males?)

Within the movie itself, it's a blip (obvious for its needlessness to the story), but the issue is that it's part of a growing trend with the MCU and if you don't see that yet, you will eventually.

The big issue with Love & Thunder is that they sacrificed storytelling for humor to appeal to young and pre-teens. The excessive goats screaming and their eyes bugging out when they do it? Giving all the kids powers to fight the shadow creatures instead of just bringing their parents along to do that with? No explanation of how Gorr is finding/killing other gods? The Flash-level speed of his change in demeanor (just blaming it all on the sword's curse is lazy, especially when the ending is so simplistic), the (basically) throw-away nature of the GotG?

What was it? A dark movie about death and the heartlessness of the powerful? A campy kid's comedy/action movie ala 3 Ninjas? A straight-forward action thriller?

By trying to touch so many genres, they diluted it to the point where it wasn't much for anyone (and the quickly slumping numbers attests to this).