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6 Reasons Billy Eichner’s ‘Bros’ Was A Box Office Disaster • Forbes' Scott Mendelson

Posted on 10/4/22 at 10:23 am
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36051 posts
Posted on 10/4/22 at 10:23 am
Because we were down to two Bros threads on the front page.

Forbes.com

• Theatrical live-action comedies have struggled for years.
• Bros lacked bankable movie stars.
• Marketing and publicity sold importance over entertainment.
• The film should have opened in August.
• It was ‘just’ the first mainstream gay theatrical rom-com.
• Diversity is an added value element, but it can’t be the whole pitch.
Posted by Styxion
St. George, LA
Member since Sep 2012
1596 posts
Posted on 10/4/22 at 10:24 am to
Add to the list: People don't like Billy Eichner.
Posted by weagle99
Member since Nov 2011
35893 posts
Posted on 10/4/22 at 10:34 am to
quote:

Diversity is an added value element,


They keep preaching this bullshite.

Maybe, just maybe, that isn’t the case.
Posted by AtticusOSullivan
Member since Mar 2016
2262 posts
Posted on 10/4/22 at 10:35 am to
Could have just said:

"It has the gay."

Posted by 3nOut
Central Texas, TX
Member since Jan 2013
28897 posts
Posted on 10/4/22 at 10:37 am to
Reason 7: a movie that appeals to 5% of the population ain’t going to make money. When you can’t get that 5% to the theater, you’re doomed.

By the math, less than 1% of the country went to see the movie this weekend. Woman King in its third week and Don’t Worry Darling in its second week both made more.
Posted by TheArrogantCorndog
Highland Rd
Member since Sep 2009
14814 posts
Posted on 10/4/22 at 10:38 am to
Special interest movie
By special interest people
For special interest people

And they wonder why most people dont care

Hell, I didnt even know about the thing till I heard a bunch of people crying about it
Posted by HuskyPanda
Philly
Member since Feb 2018
1726 posts
Posted on 10/4/22 at 10:40 am to
quote:

People don't like Billy Eichner


This. It's an Apatow film and I'm a fan of his work and may have given it a chance had another actor been cast.

I'm a huge Parks and Rec's fan and his character was annoying as hell. Billy on the street is annoying, too. The guy hasn't been in anything that anyone has liked.

I don't know many gay male actors but maybe Dan Levy would've been a better choice.
Posted by OMLandshark
Member since Apr 2009
108403 posts
Posted on 10/4/22 at 10:42 am to
quote:

Reason 7: a movie that appeals to 5% of the population ain’t going to make money. When you can’t get that 5% to the theater, you’re doomed.


I mean, Asians make up roughly the same percentage as gay people, and Crazy Rich Asians killed it at the box office. How about you make a good movie and not a lecture?
Posted by Saint Alfonzo
Member since Jan 2019
22169 posts
Posted on 10/4/22 at 10:42 am to
• Theatrical live-action comedies have struggled for years.- True
• Bros lacked bankable movie stars. -True
• Marketing and publicity sold importance over entertainment. -True
• The film should have opened in August. -idk
• It was ‘just’ the first mainstream gay theatrical rom-com. -By definition, a gay rom-com is outside of the mainstream
• Diversity is an added value element, but it can’t be the whole pitch. -Diversity rarely adds value. Diversity as a political and social agenda is a formula for failure.

It failed because it's a movie nobody asked for, starring unlikeable people, preaching a message no one wants to hear.
This post was edited on 10/4/22 at 10:44 am
Posted by OMLandshark
Member since Apr 2009
108403 posts
Posted on 10/4/22 at 10:45 am to
quote:

This. It's an Apatow film and I'm a fan of his work and may have given it a chance had another actor been cast.

I'm a huge Parks and Rec's fan and his character was annoying as hell. Billy on the street is annoying, too. The guy hasn't been in anything that anyone has liked.


Yeah, I didn’t even really know who Billy Eichner was outside of being in Parks and Rec, but just comes across as a major douche from this one clip alone: Twitter

quote:

I don't know many gay male actors but maybe Dan Levy would've been a better choice.


Yeah, people like Dan Levy. I bet in the least it probably would have grossed another two million if Dan Levy were instead the star. I don’t know anyone who really likes Billy Eichner.
Posted by Havoc
Member since Nov 2015
28361 posts
Posted on 10/4/22 at 10:46 am to
I don’t believe anyone involved with the production is surprised, at all, rather it gives them more publicity and attention to keep talking about how surprised they are and of course either blame shift (it wasn’t bc of disdain for in your face gay entertainment) or blame overtly (it was because of homophobia and that’s so wrong).
Posted by CU_Tigers4life
Georgia
Member since Aug 2013
7506 posts
Posted on 10/4/22 at 10:49 am to
It's more simple than the Forbes analysis. People publicly are forced to project "tolerance" and "Diversity" but when people can display their true sentiments and not be publicly out the truth comes out.

In a nutshell:

This post was edited on 10/4/22 at 10:50 am
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
51606 posts
Posted on 10/4/22 at 10:52 am to
quote:

Add to the list: People don't like Billy Eichner.


Most people have no idea who he is. His arrogance is freaking hilarious
Posted by Floating Change Up
signature text loading ...
Member since Dec 2013
11852 posts
Posted on 10/4/22 at 10:53 am to
Simple fact is, most people enjoy comedies/romantic comedies because either (a) they have experienced some type of similar event and can laugh about it, or (b) they can laugh that there are, albeit fictional characters, people out there who are worse off they are. Common among both of those categories is there will be characters that either (1) we want to bang or (2) we can enjoy hating.

The problem with "Bros" and all of the other "Take our virtue signaling wokeness and like it" movies is that too many of the population/viewer ship (a) can't relate to being gay and (b) can't enjoy hating any of the characters because if we do, we'll be labeled and canceled.

Additionally, the potential women viewers can't fantasize about banging the gay dudes and the straight guys certainly aren't going to fantasize about it. As much as that LGBQ+ community wants us too, straight dudes have no interest in seeing/fantasizing/enjoying the concept of two dudes courting each other. THAT is not homophobic. It simply is, what it is.

Want me to go see your gay movies? 1: make it entertaining. 2: don't make it about "being gay" 3: see number 1.
Posted by Captain Crown
Member since Jun 2011
50773 posts
Posted on 10/4/22 at 10:54 am to
Here's the main and only one

Posted by stout
Smoking Crack with Hunter Biden
Member since Sep 2006
167258 posts
Posted on 10/4/22 at 10:57 am to
Billy Eichner said he didnt want republicans to go see his movie. They listened.




Then there is this...



Posted by teke184
Zachary, LA
Member since Jan 2007
95527 posts
Posted on 10/4/22 at 10:59 am to
And this.


If it is entertaining enough, I may want to see it. But focusing on bullshite hurts, not helps, its chances of me seeing it.

Kind of like the Ghostbusters reboot. I didn’t have to feel, smell, or taste it to know that it was a turd and that I didn’t want to step in it. The marketing of the movie and the attitudes of the people involved told me it was shite before anything else.
Posted by Vols&Shaft83
Throbbing Member
Member since Dec 2012
69908 posts
Posted on 10/4/22 at 11:13 am to
Reasons I didn't and won't watch-


1. Past the point of paying to see rom-coms (gay or straight ) to make my woman happy.

2. As my grandfather said: I don't care what people do in their personal lives, as long as they don't do it in the street and scare the horses.

3. Miss me with all that gay shite

Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
36051 posts
Posted on 10/4/22 at 11:14 am to
quote:

Reason 7: a movie that appeals to 5% of the population ain’t going to make money. When you can’t get that 5% to the theater, you’re doomed.
Bird Cage was #1 in the theaters for weeks and made a killing financially. If Bros had a Robin Williams/Gene Hackman level cast and was written/directed by May and Nichols, it probably would've done well in spite of the gay factor.
Posted by Esquire
Chiraq
Member since Apr 2014
11611 posts
Posted on 10/4/22 at 11:22 am to
They should have cast Cruise and Travolta as the leads. People watch those homos’ movies
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