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Posted on 4/23/26 at 8:47 pm to S
This is now the Thursday night NBA playoffs thread for NBA watchers
CJ McCollum
CJ McCollum
Posted on 4/23/26 at 8:47 pm to OU Guy
So they doubled their viewership to eight people?
Posted on 4/23/26 at 9:44 pm to VaeVictus
quote:Buddy, his legacy will only strengthen from here.
Definitely a talented player. He destroyed his own legacy by being a bitch.
Y’all have to live in tiny bubbles.
Posted on 4/23/26 at 9:50 pm to OU Guy
I’m watching Minnesota absolutely crush Denver’s souls right now 
Posted on 4/23/26 at 9:56 pm to OU Guy
Peacock lost $432M in Q1 2026
• More than double what they lost in Q1 2025
• Increase driven by the NBA deal
• Total loss is ~$11B since launch
Nobody watches NBA anymore. It's a terrible product.
• More than double what they lost in Q1 2025
• Increase driven by the NBA deal
• Total loss is ~$11B since launch
Nobody watches NBA anymore. It's a terrible product.
Posted on 4/23/26 at 10:02 pm to Nostalgia
You forgot “the rest of the story”:
Is Peacock soon to turn a profit? Maybe, sort of, Comcast execs said Thursday.
The streamer is at “a meaningful inflection point” and expected to “approach profitability” in the current second quarter, according CFO Jason Armstrong on a post-earnings conference call with analysts.
It has to do with the season of new NBA deal as the NBCUniversal parent straight-lines the amortization of the rights. The first quarter was the peak volume, Armstrong said, with about 50% of the games played and the corresponding costs flowing through, “so as a result this quarter represents our peak EBITDA dilution from NBA costs.” This dynamic flowed through to Peacock as well, where EBITDA losses were $432 million. “Importantly we expect the set up to improve from here, with second quarter reflecting a meaningful inflection point, with Peacock expected to approach profitability.”
Finance Yahoo LINK
Is Peacock soon to turn a profit? Maybe, sort of, Comcast execs said Thursday.
The streamer is at “a meaningful inflection point” and expected to “approach profitability” in the current second quarter, according CFO Jason Armstrong on a post-earnings conference call with analysts.
It has to do with the season of new NBA deal as the NBCUniversal parent straight-lines the amortization of the rights. The first quarter was the peak volume, Armstrong said, with about 50% of the games played and the corresponding costs flowing through, “so as a result this quarter represents our peak EBITDA dilution from NBA costs.” This dynamic flowed through to Peacock as well, where EBITDA losses were $432 million. “Importantly we expect the set up to improve from here, with second quarter reflecting a meaningful inflection point, with Peacock expected to approach profitability.”
Finance Yahoo LINK
Posted on 4/23/26 at 10:12 pm to OU Guy
I probably watched the most wizards game this season in over a decade but you can’t seriously believe these numbers it’s still mostly a dog shite product. Silver is a terrible commish. I’m hoping this influx of talent from last years draft and this years draft will help get hype around the league again. The nba is still a joke to most sports fans.
it’s still mostly a dog shite product. Silver is a terrible commish. I’m hoping this influx of talent from last years draft and this years draft will help get hype around the league again. The nba is still a joke to most sports fans. 
Posted on 4/23/26 at 10:12 pm to Chad504boy
quote:
Not in my house.
Well it's a gay household with 2 fathers.
Posted on 4/23/26 at 10:22 pm to UltimateHog
quote:that seems unlikely
Yeah I don't know a single person that watches or follows the NBA at all.
Posted on 4/23/26 at 10:37 pm to VOLhalla
Joker in a straitjacket for the first time since he escaped Arkham Asylum
Posted on 4/24/26 at 1:06 am to OU Guy
I assume games being on NBC network have helped those numbers a bunch.
Still, I only have one friend who watches the NBA regularly, and he's a Serbian guy who lives in Denver, so he and his son watch for Jokic.
Granted, the Bulls have been in purgatory for a decade, most people are apathetic about them, and nearly all their games are stuck behind a paywall. But so are Sox and Blackhawks games.
They suck, too, yet more people would still rather watch and discuss them than the Bulls in my area. I'm genuinely curious where the NBA is getting nightly viewership from.
Still, I only have one friend who watches the NBA regularly, and he's a Serbian guy who lives in Denver, so he and his son watch for Jokic.
Granted, the Bulls have been in purgatory for a decade, most people are apathetic about them, and nearly all their games are stuck behind a paywall. But so are Sox and Blackhawks games.
They suck, too, yet more people would still rather watch and discuss them than the Bulls in my area. I'm genuinely curious where the NBA is getting nightly viewership from.
Posted on 4/24/26 at 2:02 am to OU Guy
Don’t think I’ve sat and watched an entire NBA game since the Jordan/Pippen Bulls team against the Stockton/Malone Jazz team in the finals one year in the late 90s.
Posted on 4/24/26 at 5:56 am to lsupride87
The younger generation isn't watching either. I recently watched a YouTube highlight of Jordan's 96 playoff run. Do you really think that the NBA is anywhere near where it was there? The game is fading and fast.
Posted on 4/24/26 at 6:23 am to OU Guy
I watch pretty much only the Pels and when they struggle as they have the last few years not a lot of them.
But yeah, the narrative that no one watches is convenient and ignorant. Plenty still do. It's how they are able to enable and totally subsidize the WNBA.
But yeah, the narrative that no one watches is convenient and ignorant. Plenty still do. It's how they are able to enable and totally subsidize the WNBA.
Posted on 4/24/26 at 8:29 am to OU Guy
Strange phenomenon these days, where grown men RUSH to let everyone know they don't watch basketball. Starved for attention I guess.
To the guys that swarm every NBA thread to let everyone know you don't watch it, try talking to a woman. It's not too late to get back out there.
To the guys that swarm every NBA thread to let everyone know you don't watch it, try talking to a woman. It's not too late to get back out there.
Posted on 4/24/26 at 8:31 am to OU Guy
Didn’t even know the playoffs were going on
Posted on 4/24/26 at 9:40 am to OU Guy
quote:
Really tough data they should shut the league down
The Wemby effect
Posted on 4/24/26 at 9:47 am to OU Guy
Having games on two different broadcast networks (ABC and now NBC) does help a good bit
Posted on 4/24/26 at 9:49 am to OU Guy
The NBA sucks.
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