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Markups at restaurants/fast food

Posted on 3/13/25 at 2:17 pm
Posted by Lake08
Member since Jun 2023
1784 posts
Posted on 3/13/25 at 2:17 pm
What do you think are the biggest money makers for the establishments?

Fries
Cheese
Soda/coffee
Extra ranch
Salads

The worst is tea. Good friend owns a restaurant and tells me with refills it’s under .10. Some places charge $3.00
Posted by Jake88
Member since Apr 2005
74936 posts
Posted on 3/13/25 at 2:18 pm to
Pasta
Posted by Basinhunterfisher
Member since Feb 2018
569 posts
Posted on 3/13/25 at 2:19 pm to
Tea
Posted by notiger1997
Metairie
Member since May 2009
60603 posts
Posted on 3/13/25 at 2:19 pm to
Drinks of any kind, especially alcohol are their money makers.
Not a big mark up on food items.
The rents and high cost of everything is killing non chain restaurants and hurting even chain places that don’t own their properties.
Posted by holdmuh keystonelite
Member since Oct 2020
2509 posts
Posted on 3/13/25 at 2:20 pm to
Alcoholic drinks and pasta.
Posted by OKTiger83
Norman
Member since Feb 2013
3225 posts
Posted on 3/13/25 at 2:21 pm to
Fountain drinks
Posted by Snipe
Member since Nov 2015
13812 posts
Posted on 3/13/25 at 2:25 pm to
Drinks

Always has been and always will be.

Not just alcohol but all drinks. Specially fast food fountain drinks.
This post was edited on 3/13/25 at 6:00 pm
Posted by TigerHornII
Member since Feb 2021
847 posts
Posted on 3/13/25 at 2:26 pm to
Markups are irrelevant. The industry is barely profitable in most cases, and with rising wages, you will see more and more super high volume mega chains like MdD and CFA, and fewer mom & pops or out of the mainstream concepts.

In a restaurant that is running perfectly:

COGS, ie food, is 27-35% of your cost on average, including waste. Markups on some things are more than on others, so yes, sodas and tea are higher markups. Look at those as a percent of total revenue though and they are small.

Labor is about 25-30%

Cost of occupancy - NNN rent, insurance, local and state regs, is another 25-30% and has gone up with taxes.

Few if any restaurants ever get to 25/25/25% across the board, though CFA and McD's are probably close. Use more raw ingredients to cut food costs, labor goes up for prep, etc. Typical margins are 10% or less, and often negative for some months.
Posted by BamaAlum02
Huntsville, AL
Member since Nov 2005
1075 posts
Posted on 3/13/25 at 2:28 pm to
Pizza has the highest gross margin followed closely by Mexican restaurants.

Don't have specific data on individual offerings but I would have to assume fountain drinks are among the highest.
Posted by highpockets
Lafayette
Member since Feb 2015
2002 posts
Posted on 3/13/25 at 2:31 pm to
soda
Posted by Shexter
Prairieville
Member since Feb 2014
16717 posts
Posted on 3/13/25 at 2:34 pm to
quote:

Pizza


Basically bread, flattened out, with a bit of sauce and cheese.
Posted by fareplay
Member since Nov 2012
5876 posts
Posted on 3/13/25 at 2:35 pm to
Have you been to a subway recently? Got damn
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
130011 posts
Posted on 3/13/25 at 2:45 pm to
Drinks
Posted by DandA
Mandevillian
Member since Jun 2018
920 posts
Posted on 3/13/25 at 3:00 pm to
Fountain soft drinks. By far. Depending on the size of the cup they serve, the syrup costs between 3 to 6 cents. Sell it for $3.

Food is usually last in profit margin as the price of certain items fluctuates much more than other products, and it has the risk of going bad and being thrown out. Alcohol sales usually aim to buffer food margins.
Posted by dgnx6
Member since Feb 2006
78759 posts
Posted on 3/13/25 at 3:04 pm to
Drink



It's the least labor-intensive thing.


And if talking about a restaurant with a bar, the bartenders aren't paid shite, they make tips, the kitchen staff is paid more. It cost you more to employ the fry guy.




This post was edited on 3/13/25 at 3:06 pm
Posted by tigeraddict
Baton Rouge
Member since Mar 2007
13262 posts
Posted on 3/13/25 at 3:15 pm to
Years ago by dad brother managed a McDs

Said they make little off burgers, but made a killing on fries and drinks...especially when you supersized them
Posted by CajunInFL
New Orleans, LA
Member since May 2007
2038 posts
Posted on 3/13/25 at 3:25 pm to
Escargot, easily.
Posted by Frac the world
The Centennial State
Member since Oct 2014
19256 posts
Posted on 3/13/25 at 3:28 pm to
quote:

Pizza Basically bread, flattened out, with a bit of sauce and cheese.


Posted by TigerHornII
Member since Feb 2021
847 posts
Posted on 3/13/25 at 3:42 pm to
quote:

Have you been to a subway recently? Got damn


There's a classic case of bare minimalist on everything. Minimum labor, minimum space, minimum prep. And for the record, I haven't eaten at one in 10 years or more! That's a desperation meal for me!
Posted by Double Oh
Louisiana
Member since Sep 2008
21292 posts
Posted on 3/13/25 at 3:44 pm to
quote:

The worst is tea. Good friend owns a restaurant and tells me with refills it’s under .10. Some places charge $3.0




I've seen anywhere from $3.49-$3.99 for tea
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